A challenge to Blizzard's secretive philosophy

Reader Comments (Page 1 of 1)

9-10-2009 @ 4:13PM

Foxfyr said...

I realize that as a journalist having these dates makes your life easier. It's difficult to have your patch 3.2.2 extravaganza article ready for an indefinite release.

But for the very reasons you quoted, I am fine with Blizzard's policy. Anything that makes for fewer mindless posts saying things like "Blizzard lied to us! We should get a month for free!" is fine by me.

9-10-2009 @ 4:46PM

mtsadowski said...

I realize that as a BLOGGER having these dates makes your life easier.

There, I corrected that for you

9-10-2009 @ 5:48PM

richardeholder said...

mtsadowski was first to correct that this is a blog, nevertheless, you should consider covering actual facts that govern release of information.

Blizzard is part of a publicly traded company and as such any public announcement they make is subject to review by the SEC. Anything made public that can have a material impact on earnings has strict guidelines. In simple terms, unless the information is material to the current quarter, you don't talk about it except in very broad terms.

Imagine if blizzard announced that Cat would arrive in Q4 2009, what would that do to their stock, what would it do to their competitors value and ability to compete? Now it slips into Q1, then Q2. They could be subject to fines and penalties.

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