Conclusions from the WoW.com faction transfer survey

Reader Comments (Page 1 of 1)

9-10-2009 @ 9:05AM

Elastoplast said...

That's 570,000 players, not 57,000.

So that's $17,000,000, not $1.7 million.

Just splitting hairs, is all...

9-10-2009 @ 9:07AM

Chukie said...

Id happily split that hair.

9-10-2009 @ 9:15AM

Celton said...

Are you trying to say that 30 million people play WOW in the US? I think the 57,000 number is correct. /rolleyes

9-10-2009 @ 9:26AM

Elastoplast said...

No, what I'm saying is that 19% of 3 million is 570,000.

/facepalm

9-10-2009 @ 9:47AM

ZMES_Matt said...

You beat me to it. :P

Mr. Schramm did indeed misplace a decimal.

9-10-2009 @ 10:30AM

MechChef said...

Pssh. What's an order of magnitude between friends?

9-10-2009 @ 11:08AM

I think Mr. Schramm also made a mistake in the application of the word "net" to profit. Net profits are the gains after all overheads and interest are paid. However, there are costs involved for Blizzard in the faction transfer. A lot of them are sunk, such as the cost of programming the feature in the first place. There are also advertising costs, and possibly some fairly small costs to Blizzard incurred with each individual transfer. What the estimated 1.7 or 17 million represent are the *Gross* profits, which is the amount of money you rake in before you subtract the costs.

However, that's just economic nitpicking on my part...

9-10-2009 @ 11:29AM

Mike Schramm said...

Fixed. Have I mentioned that I'm bad at math? Thanks very much for the catch.

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