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9-10-2009 @ 11:08AM
I think Mr. Schramm also made a mistake in the application of the word "net" to profit. Net profits are the gains after all overheads and interest are paid. However, there are costs involved for Blizzard in the faction transfer. A lot of them are sunk, such as the cost of programming the feature in the first place. There are also advertising costs, and possibly some fairly small costs to Blizzard incurred with each individual transfer. What the estimated 1.7 or 17 million represent are the *Gross* profits, which is the amount of money you rake in before you subtract the costs.However, that's just economic nitpicking on my part...
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