WoW Moviewatch: Warcraft Mountain Dew Spec Commercial
by Michael Gray 
Sep 10th 2009 at 12:00PM
The Warcraft Mountain Dew Spec Commercial was Ian Beckman's entry into the BlizzCon 2009 machinima contest. According to Ian, he'd secretly hoped that the Mountain Dew folks would see the commercial and think "Holy crap! We love this idea! Let's make it a commercial!" That didn't happen, but the video's still pretty awesome.
It's pretty short, of course, but the style and lightheartedness of the commercial won me over. Two warriors are fighting in the war-torn fields of Azeroth. When they spot a Mountain Dew through the computer screen, they immediately launch themelves into the real world to win the soda for themselves.
The Warcraft Mountain Dew Spec Commercial is a little additionally ironic in the tableau of panels offered by BlizzCon. As Alex Zierbart pointed out, it was relatively rare for any of the Blizzard presenters to actually touch the Mountain Dews hanging out on the panel tables. Still, that doesn't impact my opinion of Ian's commercial, which was overall pretty fun to watch.
Interested in the wide world of machinima? We have new movies every weekday here on WoW Moviewatch! Have suggestions for machinima we ought to feature? Toss us an e-mail at machinima AT wow DOT com.Filed under: Analysis / Opinion, WoW Moviewatch
Reader Comments (Page 1 of 1)
BookhouseBoy Sep 10th 2009 12:17PM
That is... way, way better than the "girls tooking into dude alts" commercial that they went with. This is a concept that anybody, including say, my non-gamer mom, can understand without them eventually scratching their heads at the concept that the commercial eventually leads them to conceptualizing in their heads. This one MAKES SENSE and actually makes the person think "hey, I think I'll go drink a mountain dew", which I think is... sort of the point of a Mountain Dew commercial ?
Yay to this person, boo to the lame people behind the actual commercial.
Aevi Sep 10th 2009 12:22PM
I agree. This would make a great Dew commercial!
BookhouseBoy Sep 10th 2009 12:24PM
Whoops... I meant "girls TURNING into dude alts," of course...
tatsumasa Sep 10th 2009 12:44PM
i agree this is better but only as a concept. add some flashy hollywood special effects for when they hop out of the screen, and the characters actually using some in-game abilities instead of just regular melee swings, and i'd say you have a winner. the supermarket one was horrible.
snowleopard233 Sep 10th 2009 12:25PM
This was cute but I still really got a kick out of the orc and night elf screaming at each other in the super market. It’s that “what the heck just happened” technique that causes people to remember the commercial and in my opinion, makes for good advertising.
Agony Sep 10th 2009 12:45PM
That was...rather stupid.
Keyra Sep 10th 2009 12:53PM
^ This.
At least the supermarket one had action, not just a lame repetitive <clang><clang><keyboard turn><run><clang><clang>
I mean, it's like there was no effort put into this. With all of the really GOOD machinima that's out there (I saw quite a bit over at Vimeo's machinima channel, like THIS one which I thought was freaking awesome: http://vimeo.com/channels/20675#6410551) that people put a lot of work into (which you could tell by the lighting, shadows, etc.) and Michael features THIS??? And yesterday features something that was already featured (not the first time that's happened, either)...
WoW Moviewatch has really gone downhill.
Keyra Sep 10th 2009 1:20PM
That should have read: http://vimeo.com/6410551
The other link is to the machinima channel, though the video is shown as the main featured one.
Andrew R. Sep 10th 2009 12:49PM
Stupid compared to Mountain Dew's commercial? I think not.
Voodie Sep 10th 2009 12:56PM
I like the way they snuck the StarCraft game in there as well. (The player's shirt)
Dreyja Sep 10th 2009 12:56PM
Ah it is directed by Ian Beckman I see, of Azerothian Super Villans fame. I love his sense of humor. :)
Agreed w/ first comment. 10x better than the real commercial.
furry Sep 10th 2009 1:03PM
Whats with the Starcraft II shirt in a WoW themed video though! I call conspiracy!
Charlie Sep 10th 2009 1:18PM
Gj.
"Oh, I think i drank it" is the best part though. Lol.
Slog Sep 10th 2009 1:48PM
Very awesome, now this is more like it.
VSUReaper Sep 10th 2009 2:12PM
I think this is a 1000x better than the one that got aired on TV. The only thing I would have done differently is changed the orc's armor (hes wearing leather it looks like, but he swings a 2h?) a lil or made him into Thrall (Doomhammer and black plate) since the human looked alot like Varian.
But since it prolly didnt take that much effort, and its not going to go on TV, it looks great. If it did go to TV, then I'm sure it would get cleaned up some.
Overall great.
Jackjeckel Sep 24th 2009 8:12AM
wow im suprised they didnt take him up on this, it was very well done. good job
Lorinan Sep 11th 2009 1:20AM
of Course Mtn Dew would never do this themselves b/c it was done already in China with Coke, and heaven forbid that those awesome (and I do mean that, I loved watching SHE kick orc butt) commercials would ever make it out here.
Shorno Sep 11th 2009 2:48AM
Homer Simpson: Now what do you have to wash that awful taste out of my mouth?
Vendor at the World Trade Center: Mountain Dew or crab juice.
Homer Simpson: Blecch! Ew! Sheesh! I'll take a crab juice.