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Giving up on conquering WoW

Backhand of Justice has an interesting post up about something we've considered for a long time: who will overtake World of Warcraft. Way back before this year started, game developers were challenged to come up with an MMO that could take on WoW's influence and popularity, and while there have certainly been some interesting MMOs announced and released (Star Wars: The Old Republic, which isn't out yet, and Aion, which is, are probably most in the forefront at the moment), it just hasn't happened. WoW is still the juggernaut it's been for almost the full five years, and with Cataclysm coming in 2010, that doesn't appear to be changing anytime soon.

So now, two months from the end of 2009, let's just say it: it's not possible. World of Warcraft is an aberration, an extremely well-made game that happened to be in just the right time and place (the casual game explosion, the adoption of MMOs and subscription model gaming, the "mainstreaming" of fantasy/sci-fi geekiness) to become an uber megahit. In short, game developers simply can't recreate WoW, at least not on purpose. As BoJ says, that doesn't mean they can't try -- there are certainly lots of original and interesting games and MMOs out there, and it's completely possible to be an MMO that isn't WoW-sized and be successful. But as for the actual question of beating WoW and its worldwide audience, game developers have pretty much moved on.

Filed under: Analysis / Opinion, Blizzard

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