Agreed. The only thing that will beat WoW is Blizzard's next MMO. Personally, I can't wait. I didn't start WoW till after BC came out so I've always felt "behind". I'd love a chance to start fresh at zero with everyone else.

Although, I wonder how even Blizzard can beat WoW. If even half the WoW players were like, "screw that new MMO, I have too much invested in this one to switch" Then Blizz would be stuck supporting 2 MMO's but still only making the same amount of money. Unless the new MMO is somehow able to tap an entire new audience that WoW hasn't been able to, which honestly, I don't see how that could be possible either. WoW has become about as noob friendly as possible (and i don't mean that in a bad way). Blizz would pretty much have to give people a reason to switch from WoW to the new one, and eventually stop supporting WoW for it to ever be as good as WoW. And the only reason it would be worth it for them to do that would be the thought that people will eventually get tried of WoW and quit it anyway, and by having something new for them to switch to they'll be able to maintain their large number of subscribers.