This rather strange announcement over on the Upper Deck page about the TCG (in which, by the way, they admit that all of those problems you contest winners have been having giving your codes to Landro are completely intentional -- they're joking, in case you're wondering) is all about one of the cooler things they're doing with the TCG tournament system, something called Hero of the Year. The world champs have already been chosen, but as I understand it, these are like points winners: they may not have won the championship, but they earn points for placing in each tournament, and at the end of the year the person with the most points gets named Hero of the Year, and wins all the prizes associated with that: a free year of Upper Deck product and play, years of GameFly and Netflix, and of course lots of loot cards and exclusive loot. 2009's Hero of the Year is a guy named Jan Palys from Germany -- congrats to him and the rest of the top 10, called the Elite Minions.
There's some other fun with this as well, especially if you're planning to hit up an event next year: for the next 12 months, anyone who beats one of these winners in tournament play will get a special exclusive card called Mystic Denial that will block any card your opponent plays. It's a cool idea -- gives you something else to chase as you hit up whatever Upper Deck event happens to show up in your town.