to add to the conversation.

Suppose you were joining a PUG. 3 of the people in the group are decked out and you see/assume the only other person in the group that you will be rolling against. He/she is accompanied by 2 guildies. Everyone else has clearly put in work for their gear so you prepare yourself for another grind of the same old instance.

Suddenly a much needed upgrade appears and you are informed that the undergeared player will be granted 1 additional roll for each guild member present.

Is that fair? Sure if you agree to it. No if you don't.

Take it one step further,

What if they didn't tell you and that was still the case? You practically just wasted an instance run. See you tomorrow/next week.

It's not right. No matter how you try to spin it. If you think it is, maybe you're guilty of being on the conspiring or receiving end. If this is how you would like to spoil your guildies, then get in a guild that's big enough to do guild run. It's the guild's responsibility to grant this level of treatment but once that run becomes a PUG run such behavior is unacceptable.

Bottom line.