Blizzard launches real money in-game pet store

While these are just vanity items, one has to wonder how far Blizzard can take this microtransaction model with the largest MMORPG game being played today. They already offer (and offer quite successfully) realm transfer, name change, character re-customization, and race and faction change services. This appears to be the next logical step for them to take. Could the next offering being in-game vanity outfits? A valid question that only time will answer.
The first offerings of microtransactionable in-game items include a Pandaren Monk pet and a Lil K'T pet. Half the proceeds from every Pandaren Monk pet (and only the Pandaren Monk) will go towards the Make-a-Wish foundation -- which is a nice gesture to a company Blizzard has previously supported.
The full details of the announcement, along with the images of the pets and an FAQ, after the break.
From Nethaera:
Today we're pleased to introduce the Pet Store for World of Warcraft, a new way for players to obtain in-game pets to join them on their adventures in Azeroth. Two brand-new companions are now available for purchase exclusively at the Pet Store in the online Blizzard Store: Lil' K.T. and the Pandaren Monk.
Make a Difference: Pandaren Monk Charity Pet
Enter the Pandaren Monk, ( http://us.blizzard.com/store/ details.xml?id=110000 0763 ) a martial-arts expert who's here to help celebrate the upcoming fifth anniversary of World of Warcraft. He may be cute, but he's proof that even the softest of critters can overcome the hardest of circumstances. For every Pandaren Monk that finds its way to a player's side between now and the end of the year (December 31, 2009 at 11:59 PDT), we'll donate 50 percent of the $10 purchasing price to the Make-a-Wish Foundation in an effort to brew up a little hope, strength, and joy in a child's life.
Lil' K.T., the Littlest Lich
Lil' K.T. is a miniature lich who bears a striking resemblance to the legendary lord of Naxxramas, Kel'Thuzad. But don't let his diminutive stature fool you: Lil' K.T. has a diabolical laugh and wields true power at his bony fingertips, randomly wreaking icy havoc on critters who dare to cross his path. You can now buy this new pet for $10 on the Blizzard Store. (http://us.blizzard.com/store/ )
In order to receive a purchased pet, you'll need to merge your World of Warcraft account with a Battle.net account. For more information on Battle.net, please visit the FAQ. ( https://us.battle.net/faq/ind ex.html ) For more information on the new Pet Store, visit the Pet Store FAQ. ( http://u s.blizzard.com/suppor t/article.xml?locale= en_US&articleId=2 9845 )
The Pet Store FAQ:
Why are you introducing this service?
What does this mean for the future of WoW? Check out our WoW Player's Guide To Microtransactions.
The Pet Store provides a new way for players to obtain unique companion pets outside of the game, which is something that has been requested by many players who enjoy World of Warcraft's non-combat companions.
Will more companions be available for purchase in the future?We plan to add more pets to the Pet Store in the near future. Keep an eye on the official World of Warcraft website and the online Blizzard Store for details.
Where can I go to purchase these pets?You can purchase these in-game companions by visiting this link or heading to the online Blizzard Store, where you'll find the Pet Store pets under the Collectibles tab.
Will I be able to acquire these Pet Store pets by questing, through holidays, on in-game vendors, or by any other in-game methods?No. Pets purchasable through the Pet Store will not be obtainable through quests or other in-game means -- they're only available through the online Blizzard Store.
How do I redeem a Pet Store pet once it's been purchased from the Blizzard Store?After you purchase the pet, you'll receive a code that can then be redeemed on any World of Warcraft account via Battle.net Account Management. You don't need to redeem the code on the same Battle.net account that made the initial purchase – feel free to send the code to a friend as a gift.
Will these pets count toward pet-related achievements?
These Pet Store pets will count toward the total number of pets a character has for achievements like Plethora of Pets or Lil' Game Hunter.
Will these pets help me in combat?No, these pets are strictly cosmetic. They have some fun animations and sound effects, but they will not help you in PvP or PvE.
What characters will receive the Pet Store pet that I purchase?Once you redeem your code on an individual World of Warcraft account, every character on the account will receive the pet in their in-game mailbox (including any characters you create in the future). If you wish to purchase the pet for multiple different World of Warcraft accounts merged with the same Battle.net account, you will need to buy a separate pet for each World of Warcraft account individually.
**Please Note** If a character transfers off of the account where the pet is bound the pet will be lost.**
How long will these Pet Store pets be available?The Pet Store pets are available only to players on realms located in North America, Europe, and Korea. A Battle.net account is required in order to redeem the pet.
Charity Pet
What charity will I be supporting when I purchase the Pandaren Monk pet?
Donations from every sale of the Pandaren Monk pet through December 31, 2009, will be given to the Make-A-Wish Foundation. To find out more about this charity, please visit www.wish.org.
How much of every Pandaren Monk pet sale will go to charity?For each Pandaren Monk sale, we'll donate 50% of the $10 purchase price to the Make-A-Wish Foundation. For more information on this charity, visit www.wish.org.
How long will you be making this donation?
We will continue to make a donation for each Pandaren Monk pet purchased until December 31, 2009 at 11:59 p.m. PDT.
Will the pet still be available for purchase after the donation period is over?
Yes, you will still be able to purchase the pet after December 31, and we do not currently have any plans to remove this pet from the Pet Store. The Blizzard Store purchasing page will provide information on any changes to availability.
Does this mean you'll be introducing more services like this in the future? Will you be introducing the ability to buy epic weapons/etc. in the future, for example?As with the pets, mounts, and other items players can obtain through Loot cards from the World of Warcraft Trading Card Game, Pet Store pets are purely cosmetic and just for fun. Like other paid services we offer, such as Paid Name Changes, Race Changes, and Character Re-Customizations, the Pet Store service is entirely optional and intended to provide players another means to enjoy World of Warcraft in a way that isn't detrimental to the game and that doesn't detract from the gameplay experience for players who choose not to use the service.
Patch 3.3 is the last major patch of Wrath of the Lich King. With the new Icecrown Citadel 5-man dungeons and 10/25-man raid arriving soon, patch 3.3 will deal the final blow to the Arthas. WoW.com's Guide to Patch 3.3 will keep you updated with all the latest patch news.Filed under: News items
Patch 5.2 interview with Dave Kosak
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The latest patch 5.2 news
All of the latest Mists of Pandaria news







Reader Comments (Page 2 of 23)
theghost Nov 4th 2009 3:26PM
wow these are aweszome now i have agift to give my sister for her birthday
Calavera Nov 4th 2009 4:02PM
Indeed.
I must say that I'm surprised Blizzard did this, but they will make great gifts to WoW-playing friends and give-aways to guildies.
If we wanted to have a 'cheap' give-away before, we were pretty much restricted to Loot-Card codes, but these pets will make a great addition from a much more reliable source then Ebay-stores.
Josh Nov 4th 2009 3:26PM
Seriously...?
Karilyn Nov 4th 2009 3:46PM
"Half of the proceeds will be donated to the make a wish Foundation"
You know what Blizzard? Want my respect? Make it 100% of the proceeds.
zcubed Nov 4th 2009 3:56PM
Also note that only 1 of the pets available will contribute to the charity. The rest are all for profit.
Karilyn Nov 4th 2009 4:04PM
I also just noticed that it won't continue sending proceeds to charity after the start of next year.
That seems very manipulative of the playerbase. Definitely not in the spirit of what charity is supposed to be about. Now I'm quite upset about it, not for the vanity microtransactions part, because that doesn't harm the game in any way.
No, I'm upset because of how uncharitable it's turning out that this charity-giving aspect actually is. It's kinda insulting.
zcubed Nov 4th 2009 4:06PM
Its the new Blizzard, Activision Blizzard ;). Give some money to make even more money.
kabshiel Nov 4th 2009 4:10PM
Businesses look for ways to make money? Shocking!
MazokuRanma Nov 4th 2009 4:11PM
If you think it's manipulative, just don't buy one. Nothing about this new policy in any way forces you to spend money.
For that matter, how is this different than buying a Collector's Edition of WoW to get the special pet, extra art, etc. In that case you always spend extra money for no tangible in-game benefits.
I have no intention of buying most of these pets (I may buy the monk, the charity idea is excellent), but I certainly don't care if other people buy them. I personally draw the line at real money conferring true advantages in the game. Up to that point, I really couldn't care less what people choose to spend their money on.
Karilyn Nov 4th 2009 4:20PM
The difference is that they are putting heavy emphasis on the charity aspect.
Oh wait, fine print: It's only 50%
Oh wait, more fine print: It's only for 2 months
Oh wait, even more fine print: It's only 1 of the pets
It ends up coming off as very tacky once you realize that it isn't actually very charitable at all. Honestly, if Blizzard wants to donate to charity, they should do it privately, or hold a proper 100% fundraiser (even if only for one pet). This in-between thing they are doing; it is not in good taste.
Zrob Nov 4th 2009 4:22PM
K,
Wanna earn my respect? Get of your damned high horse and write a $10.00 check to MAW your damned self.
xvkarbear Nov 4th 2009 4:45PM
Karilyn,
It would be all a mute point if they didn't offer it for any charity at all. No one is forcing them to offer any percentage to charity for any length of time. They're making the decision to. There may be ulterior motives, but you're forgetting the one fact: It's still for charity. I'd rather 50% go to Make a Wish Foundation for two months then 100% to Blizzard's (or Activision's) pockets forever.
Vandesdelca Nov 4th 2009 7:55PM
So Blizzard is now run by goblins?
Marc Dennert Nov 4th 2009 4:56PM
For those complaining about only 50% going to charity and only for the first two months, look at it this way:
If only 1% of the 12 million players buy a Monk before the end of the year, the $600,000 for charity. Seems pretty good to me. And I wouldn't be surprised if way more than 1% of the player base buys one of the Monks.
Zean Nov 4th 2009 4:57PM
And so it begins.
Seriously though, this was already happening now at least its safer for the users since they get them from blizzard itself.
Blizz love money.
What will be next? Mounts,Weapons,Characters? Who cares it was all on sale online already.
I do believe that the pets are all overall very mediocre and its overdue for blizzard to revamp them. No more summoning after a taxi or zone in, maybe a nintendogish thing.
Worcester Nov 4th 2009 5:00PM
Complaining that it's only 50% of the proceeds? Seriously, do you have any idea how measly most of these "charity" donations are? Check the next time you think you're doing good by buying something with a pink ribbon on it... Most of those corporate "partners" only donate 10% or less of the purchase price!
And the fact that it ends at precisely midnight at the end of this year is almost certainly due to some contractual agreement.
Why does everybody always assume Blizzard is out to screw you? For your money and time, this is by far the best value for your entertainment dollar out there.
vorpalbunnie Nov 4th 2009 5:43PM
Sorry, but I think a potential $60 million donation is pretty dang spectacular.
Debesun Nov 5th 2009 4:46AM
To me, it seems that people struggle to realize that Activision Blizzard, inc is a public company (therefore in their best interests to keep investors happy) with the purpose to *insert shock and horror* MAKE MONEY. I would not be surprised that not every one of the people criticizing Blizzard for 'only' donating 50% of the proceeds of one of the pets to the Make-A-Wish Foundation do not make full donations themselves to such organizations.
It is none of my business whether or not people do make contributions to charities. But, it is none of their business to pass judgment to Blizzard, or any staff member that donates portions of their salary and/or time that is or is not done with public knowledge.
Has it been so long that people don't remember what Blizzard did for Ezra Chatterton when they worked with the Make-A-Wish foundation some time ago?
If you want to be a internet super hero on a crusader against the big, mean corporations of the world. Criticizing a company for actually doing some good in the world isn't the right approach.
Also, no one is forcing you to use these 'micro-transactions' or faction changes, or race changes, or server transfers, or... etc. These are services provided for your convenience while also priced to make sure people don't use these services all willy-nilly. The system of 'micro-transactions' (if you call $10 micro) has been out for almost 2 years now in the form of the TCG game and have made minimal impact on the game itself beyond cosmetic changes.
/EndRant
TL;DR - It's a video game company making a contribution to the world. The issue is getting more attention then it should.
timmckeoun Nov 4th 2009 3:27PM
Why does this remind me of maplestory so much?
kooda Nov 4th 2009 3:54PM
huh were not already playing maplestory? i thought they just 3d'ed the graphics
all jokes aside i like the fact that 50% goes to charity but why not make it 80 :| charities need it far more than activison/blizzard or whoever is getting this money