Blizzard launches real money in-game pet store

While these are just vanity items, one has to wonder how far Blizzard can take this microtransaction model with the largest MMORPG game being played today. They already offer (and offer quite successfully) realm transfer, name change, character re-customization, and race and faction change services. This appears to be the next logical step for them to take. Could the next offering being in-game vanity outfits? A valid question that only time will answer.
The first offerings of microtransactionable in-game items include a Pandaren Monk pet and a Lil K'T pet. Half the proceeds from every Pandaren Monk pet (and only the Pandaren Monk) will go towards the Make-a-Wish foundation -- which is a nice gesture to a company Blizzard has previously supported.
The full details of the announcement, along with the images of the pets and an FAQ, after the break.
From Nethaera:
Today we're pleased to introduce the Pet Store for World of Warcraft, a new way for players to obtain in-game pets to join them on their adventures in Azeroth. Two brand-new companions are now available for purchase exclusively at the Pet Store in the online Blizzard Store: Lil' K.T. and the Pandaren Monk.
Make a Difference: Pandaren Monk Charity Pet
Enter the Pandaren Monk, ( http://us.blizzard.com/store/ details.xml?id=110000 0763 ) a martial-arts expert who's here to help celebrate the upcoming fifth anniversary of World of Warcraft. He may be cute, but he's proof that even the softest of critters can overcome the hardest of circumstances. For every Pandaren Monk that finds its way to a player's side between now and the end of the year (December 31, 2009 at 11:59 PDT), we'll donate 50 percent of the $10 purchasing price to the Make-a-Wish Foundation in an effort to brew up a little hope, strength, and joy in a child's life.
Lil' K.T., the Littlest Lich
Lil' K.T. is a miniature lich who bears a striking resemblance to the legendary lord of Naxxramas, Kel'Thuzad. But don't let his diminutive stature fool you: Lil' K.T. has a diabolical laugh and wields true power at his bony fingertips, randomly wreaking icy havoc on critters who dare to cross his path. You can now buy this new pet for $10 on the Blizzard Store. (http://us.blizzard.com/store/ )
In order to receive a purchased pet, you'll need to merge your World of Warcraft account with a Battle.net account. For more information on Battle.net, please visit the FAQ. ( https://us.battle.net/faq/ind ex.html ) For more information on the new Pet Store, visit the Pet Store FAQ. ( http://u s.blizzard.com/suppor t/article.xml?locale= en_US&articleId=2 9845 )
The Pet Store FAQ:
Why are you introducing this service?
What does this mean for the future of WoW? Check out our WoW Player's Guide To Microtransactions.
The Pet Store provides a new way for players to obtain unique companion pets outside of the game, which is something that has been requested by many players who enjoy World of Warcraft's non-combat companions.
Will more companions be available for purchase in the future?We plan to add more pets to the Pet Store in the near future. Keep an eye on the official World of Warcraft website and the online Blizzard Store for details.
Where can I go to purchase these pets?You can purchase these in-game companions by visiting this link or heading to the online Blizzard Store, where you'll find the Pet Store pets under the Collectibles tab.
Will I be able to acquire these Pet Store pets by questing, through holidays, on in-game vendors, or by any other in-game methods?No. Pets purchasable through the Pet Store will not be obtainable through quests or other in-game means -- they're only available through the online Blizzard Store.
How do I redeem a Pet Store pet once it's been purchased from the Blizzard Store?After you purchase the pet, you'll receive a code that can then be redeemed on any World of Warcraft account via Battle.net Account Management. You don't need to redeem the code on the same Battle.net account that made the initial purchase – feel free to send the code to a friend as a gift.
Will these pets count toward pet-related achievements?
These Pet Store pets will count toward the total number of pets a character has for achievements like Plethora of Pets or Lil' Game Hunter.
Will these pets help me in combat?No, these pets are strictly cosmetic. They have some fun animations and sound effects, but they will not help you in PvP or PvE.
What characters will receive the Pet Store pet that I purchase?Once you redeem your code on an individual World of Warcraft account, every character on the account will receive the pet in their in-game mailbox (including any characters you create in the future). If you wish to purchase the pet for multiple different World of Warcraft accounts merged with the same Battle.net account, you will need to buy a separate pet for each World of Warcraft account individually.
**Please Note** If a character transfers off of the account where the pet is bound the pet will be lost.**
How long will these Pet Store pets be available?The Pet Store pets are available only to players on realms located in North America, Europe, and Korea. A Battle.net account is required in order to redeem the pet.
Charity Pet
What charity will I be supporting when I purchase the Pandaren Monk pet?
Donations from every sale of the Pandaren Monk pet through December 31, 2009, will be given to the Make-A-Wish Foundation. To find out more about this charity, please visit www.wish.org.
How much of every Pandaren Monk pet sale will go to charity?For each Pandaren Monk sale, we'll donate 50% of the $10 purchase price to the Make-A-Wish Foundation. For more information on this charity, visit www.wish.org.
How long will you be making this donation?
We will continue to make a donation for each Pandaren Monk pet purchased until December 31, 2009 at 11:59 p.m. PDT.
Will the pet still be available for purchase after the donation period is over?
Yes, you will still be able to purchase the pet after December 31, and we do not currently have any plans to remove this pet from the Pet Store. The Blizzard Store purchasing page will provide information on any changes to availability.
Does this mean you'll be introducing more services like this in the future? Will you be introducing the ability to buy epic weapons/etc. in the future, for example?As with the pets, mounts, and other items players can obtain through Loot cards from the World of Warcraft Trading Card Game, Pet Store pets are purely cosmetic and just for fun. Like other paid services we offer, such as Paid Name Changes, Race Changes, and Character Re-Customizations, the Pet Store service is entirely optional and intended to provide players another means to enjoy World of Warcraft in a way that isn't detrimental to the game and that doesn't detract from the gameplay experience for players who choose not to use the service.
Patch 3.3 is the last major patch of Wrath of the Lich King. With the new Icecrown Citadel 5-man dungeons and 10/25-man raid arriving soon, patch 3.3 will deal the final blow to the Arthas. WoW.com's Guide to Patch 3.3 will keep you updated with all the latest patch news.Filed under: News items
Patch 5.4 patch notes
Virtual Realms feature revealed
The Proving Grounds are coming
The latest patch 5.4 news







Reader Comments (Page 5 of 23)
emberdione Nov 4th 2009 5:13PM
Yeah Blizzard would never go back on their word. We'll never allow you to fly in Azeroth. We'll never let you play goblins. we'll never let pve transfer to pvp. We'll never let you change factions. We'll never let you change races...
As for people screaming about getting all the content. What content??? You should be screaming about not getting the content from Sunwell or ICC. Not small pets!
Lemons Nov 4th 2009 5:34PM
"pffft, it's not like you HAVE to buy them in order to do something in the game."
Yes you do...you have to buy them to LOOK AWESOME.
Skrotus Nov 4th 2009 10:48PM
They never said any of those things would never happen, they simply said they had no plans to implement them at the time.
Personally I don't like this, I would prefer I were able to obtain anything possible in game without paying fees on top of my monthly subscription.
However I understand it makes sense from a business point of view, of course it's a money making scheme, making money is what businesses do, Blizzard are not a charity. And this has been happening for a few years now with TCG so I really don't see what is so shocking.
slyman.is.god Nov 4th 2009 3:33PM
kewl =O finally!
bd00r Nov 4th 2009 3:34PM
seriously? this is pretty weak.....
AT LEAST make both for charity... and i mean more than 50% for charity
Eric Nov 4th 2009 3:34PM
This is not cool. Blizzard makes enough money. I don't care if 50% is donated. If Blizzard really did want to do a good deed, 100% would be donated. Or how about just flat out making a donation themselves, and not relying on players' cash to make Blizzard "seem" like a charitable organization. If this is the way Wow is going to go, I will definitely consider other games out there. First its a couple of pets, next it will be mounts, items, etc...
Its one thing to charge exorbitant amounts for a race change, faction change, or other types of customizations. But in-game microtransactions is a bad idea, whether it be for something seemingly harmless like a pet because I'm just not sure how far Blizzard is going to go with this new revenue model.
Fierna Nov 4th 2009 4:22PM
I prefer Blizzard make money in $10 increments off of a pet that is adorable than crank out lackluster games like some other developers. With a small number of games created and extra time spent on making them high quality, it's reasonable to find other revenue streams.
With the economy in the state that it is it makes sense that the company find a creative way to bring in more money.
And it's not like there aren't a boatload of other pets you have access to with your $15/month. They're even mailing us all free whelps to celebrate 5 yeas of WoW.
Chiroptera Nov 5th 2009 5:31AM
to Eric - Blizzard do already donate and put alot of energy into charities, for example make a wish, which is a favoured charity of Blizzard, have benfite before .. think you need to pull your head in and see beyond the one line of text and look at the bigger picture .. I am sure Ezra Chatterton would argue with you if he was still with us
Heston Nov 4th 2009 3:35PM
If you don't like it, don't buy it.
If you do like it, enjoy!
I bet the terminally ill kids appreciate having their dreams come true.
SithLlenniuq Nov 4th 2009 3:34PM
But where is the Pony? Ghostcrawler promised me a pony!
Jillemixie Nov 4th 2009 3:35PM
Don't you people realize that there already are microtransactions? (sort of?) Every think of the TCG rewards? You pay real money for a chance to win a virtual item. UDE Points? Same thing. This is just another way that Blizzard is selling virtual items. Get used to it.
Nadia Nov 4th 2009 3:43PM
I agree with you here. How much more money do people spend to get the Spectral Tiger and other TCG items? Likely it's more than $10 and none of that goes to charity.
And don't say "but then you get a card game to play with people", because plenty of people buy TCG only for the chance of in-game items, not to actually play cards.
CanKansu Nov 4th 2009 3:35PM
While we (13million ppl) are already paying a monthly fee to play the game, I don`t think blizz needs more cash... it is just greedy.
LandMineHare Nov 4th 2009 3:41PM
You're right. The expansion packs should be free too.
And they should just give away gold. Because it isn't real money, they make enough of that.
Jeff Nov 4th 2009 3:35PM
Doesn't sit well with me, but as long as the microtransactions are for cosmetic changes only, I can tolerate it.
totallyout2lunch Nov 4th 2009 3:36PM
They are already on the eu.blizzard store, but look we get fookedon the price...
US pets = $10
EU pets = 10euros
According to XE.com 10.00 USD = 6.71994 EUR
Way to go blizzard, Europe over pays again....
Alanid Nov 4th 2009 3:44PM
Yeah, that kinda annoyed me.
Ryan Nov 4th 2009 5:28PM
Well, its Europe's fault for haveing a currency that is CLEARLY INFERIOR to the almight US dollar.
That will teach you to not be America
VrakeBrae Nov 4th 2009 8:46PM
You continental's have it easy compared to us over here in the UK.
£9 = $14.85
10euro = $14.83
That's $0.02 that I'll never see again.
ivan101 Nov 4th 2009 3:37PM
a few months ago somebody reported that Blizzard plans to make wow free of monthly pays. he would get the money by doing microtransactions, like the change race,sex and now a pet store. call me crazy,....