Blizzard launches real money in-game pet store

While these are just vanity items, one has to wonder how far Blizzard can take this microtransaction model with the largest MMORPG game being played today. They already offer (and offer quite successfully) realm transfer, name change, character re-customization, and race and faction change services. This appears to be the next logical step for them to take. Could the next offering being in-game vanity outfits? A valid question that only time will answer.
The first offerings of microtransactionable in-game items include a Pandaren Monk pet and a Lil K'T pet. Half the proceeds from every Pandaren Monk pet (and only the Pandaren Monk) will go towards the Make-a-Wish foundation -- which is a nice gesture to a company Blizzard has previously supported.
The full details of the announcement, along with the images of the pets and an FAQ, after the break.
From Nethaera:
Today we're pleased to introduce the Pet Store for World of Warcraft, a new way for players to obtain in-game pets to join them on their adventures in Azeroth. Two brand-new companions are now available for purchase exclusively at the Pet Store in the online Blizzard Store: Lil' K.T. and the Pandaren Monk.
Make a Difference: Pandaren Monk Charity Pet
Enter the Pandaren Monk, ( http://us.blizzard.com/store/ details.xml?id=110000 0763 ) a martial-arts expert who's here to help celebrate the upcoming fifth anniversary of World of Warcraft. He may be cute, but he's proof that even the softest of critters can overcome the hardest of circumstances. For every Pandaren Monk that finds its way to a player's side between now and the end of the year (December 31, 2009 at 11:59 PDT), we'll donate 50 percent of the $10 purchasing price to the Make-a-Wish Foundation in an effort to brew up a little hope, strength, and joy in a child's life.
Lil' K.T., the Littlest Lich
Lil' K.T. is a miniature lich who bears a striking resemblance to the legendary lord of Naxxramas, Kel'Thuzad. But don't let his diminutive stature fool you: Lil' K.T. has a diabolical laugh and wields true power at his bony fingertips, randomly wreaking icy havoc on critters who dare to cross his path. You can now buy this new pet for $10 on the Blizzard Store. (http://us.blizzard.com/store/ )
In order to receive a purchased pet, you'll need to merge your World of Warcraft account with a Battle.net account. For more information on Battle.net, please visit the FAQ. ( https://us.battle.net/faq/ind ex.html ) For more information on the new Pet Store, visit the Pet Store FAQ. ( http://u s.blizzard.com/suppor t/article.xml?locale= en_US&articleId=2 9845 )
The Pet Store FAQ:
Why are you introducing this service?
What does this mean for the future of WoW? Check out our WoW Player's Guide To Microtransactions.
The Pet Store provides a new way for players to obtain unique companion pets outside of the game, which is something that has been requested by many players who enjoy World of Warcraft's non-combat companions.
Will more companions be available for purchase in the future?We plan to add more pets to the Pet Store in the near future. Keep an eye on the official World of Warcraft website and the online Blizzard Store for details.
Where can I go to purchase these pets?You can purchase these in-game companions by visiting this link or heading to the online Blizzard Store, where you'll find the Pet Store pets under the Collectibles tab.
Will I be able to acquire these Pet Store pets by questing, through holidays, on in-game vendors, or by any other in-game methods?No. Pets purchasable through the Pet Store will not be obtainable through quests or other in-game means -- they're only available through the online Blizzard Store.
How do I redeem a Pet Store pet once it's been purchased from the Blizzard Store?After you purchase the pet, you'll receive a code that can then be redeemed on any World of Warcraft account via Battle.net Account Management. You don't need to redeem the code on the same Battle.net account that made the initial purchase – feel free to send the code to a friend as a gift.
Will these pets count toward pet-related achievements?
These Pet Store pets will count toward the total number of pets a character has for achievements like Plethora of Pets or Lil' Game Hunter.
Will these pets help me in combat?No, these pets are strictly cosmetic. They have some fun animations and sound effects, but they will not help you in PvP or PvE.
What characters will receive the Pet Store pet that I purchase?Once you redeem your code on an individual World of Warcraft account, every character on the account will receive the pet in their in-game mailbox (including any characters you create in the future). If you wish to purchase the pet for multiple different World of Warcraft accounts merged with the same Battle.net account, you will need to buy a separate pet for each World of Warcraft account individually.
**Please Note** If a character transfers off of the account where the pet is bound the pet will be lost.**
How long will these Pet Store pets be available?The Pet Store pets are available only to players on realms located in North America, Europe, and Korea. A Battle.net account is required in order to redeem the pet.
Charity Pet
What charity will I be supporting when I purchase the Pandaren Monk pet?
Donations from every sale of the Pandaren Monk pet through December 31, 2009, will be given to the Make-A-Wish Foundation. To find out more about this charity, please visit www.wish.org.
How much of every Pandaren Monk pet sale will go to charity?For each Pandaren Monk sale, we'll donate 50% of the $10 purchase price to the Make-A-Wish Foundation. For more information on this charity, visit www.wish.org.
How long will you be making this donation?
We will continue to make a donation for each Pandaren Monk pet purchased until December 31, 2009 at 11:59 p.m. PDT.
Will the pet still be available for purchase after the donation period is over?
Yes, you will still be able to purchase the pet after December 31, and we do not currently have any plans to remove this pet from the Pet Store. The Blizzard Store purchasing page will provide information on any changes to availability.
Does this mean you'll be introducing more services like this in the future? Will you be introducing the ability to buy epic weapons/etc. in the future, for example?As with the pets, mounts, and other items players can obtain through Loot cards from the World of Warcraft Trading Card Game, Pet Store pets are purely cosmetic and just for fun. Like other paid services we offer, such as Paid Name Changes, Race Changes, and Character Re-Customizations, the Pet Store service is entirely optional and intended to provide players another means to enjoy World of Warcraft in a way that isn't detrimental to the game and that doesn't detract from the gameplay experience for players who choose not to use the service.
Patch 3.3 is the last major patch of Wrath of the Lich King. With the new Icecrown Citadel 5-man dungeons and 10/25-man raid arriving soon, patch 3.3 will deal the final blow to the Arthas. WoW.com's Guide to Patch 3.3 will keep you updated with all the latest patch news.Filed under: News items
Patch 5.2 interview with Dave Kosak
Inside an old alt's vault
The latest patch 5.2 news
All of the latest Mists of Pandaria news







Reader Comments (Page 6 of 23)
SaintStryfe Nov 4th 2009 3:36PM
As long as it's strictly vanity items, I have absolutely no problem with it.
Seraphina Brennan Nov 4th 2009 3:36PM
And the Champions Online store is now looking crazy afforable.
toxicityj Nov 4th 2009 3:36PM
Everyones bitching about this...but
1) 50% is going to charity
2) This isn't any different than getting items from the card game...it just removes the randomness of it.
3) It's a non-combat pet.
4) You're not quitting WoW. shut the hell up
relmatos Nov 4th 2009 4:34PM
1) why not 100%
2) the cards is a game. they just offer a bonus. It's different.
3) for now. what's coming next? 10bucks for the possibility to repair anywhere in the game? 10bucks to be rested the entire time? 10bucks for special BoA gear? It can only escalate.
and by then, 4) will be completely wrong.
toxicityj Nov 4th 2009 4:44PM
1) Because it's there for Blizz's profit firstly, charity secondly.
2) And the non-combat pets wouldn't even qualify as a "bonus", but something less.
3) So you're throwing a fit on moronic speculation?
4) Well if you're going to quit WoW over this...go ahead. The games better off without whiny brats.
relmatos Nov 5th 2009 9:04AM
1) it's blizzard making a profit by disguising it as charity. completely unethical
2) the companions are something certain. you pay and you get it. the cards you play the game and you might win something else.
3) are you really that blind that you cant see when someone is trying ground for something bigger?
4) what the game doesnt need is idiots that pay real money to get an advantage over other players. Right now is just 2 extra companions that count towards an achievement. Later it'll be xp bonus, gold, cheaper repairs, special BoA gear, ... If you want that to happen, just wait a bit longer. Halfway through cataclysm that's what's going to be happening. On the plus side, maybe wow will be free then like DDO.
toxicityj Nov 5th 2009 11:03AM
1) You'll never see a company provide a product and give 100% of the profits to a charity. That's just fail business practice.
2) So you're okay with paying for stuff as long as it's only a matter of "well maybe you'll get it!". People DO buy the cards only for the in-game items.
3) No, I'm not paranoid enough to think every little thing Blizzard does = oh fuck we're turning into maple story
4) Again, this is all on speculation. You oppose something because it MIGHT, but very likely wont, turn into something else. That's stupid. Hey I hate you because you might turn into a murderer even though the worse thing you've done is stepped on a bug.
relmatos Nov 5th 2009 11:18AM
The one who chooses not to see is blinder than the ones who can't see.
Bat Masterson Nov 4th 2009 3:37PM
Actually, why is only 50% of the Monk money going to charity, and why only the Monk, and why only for a limited time? The majority of all the money for all the pets should go to charity all the time!
skajake Nov 4th 2009 6:48PM
When will you understand? The move is just a ploy to get (and successfully so apparently) all you tools to support the introduction of Item based microtransactions.
timmckeoun Nov 4th 2009 3:37PM
Oh man, didn't read the make-a-wish part until after I posted my comment. But anyway, just this August I went on a make-a-wish trip to New York City for my sister. She was diagnosed with a softball sized brain tumor last July. She recieved surgery, and thankfully she's doing better now, after she recieved a month of radiation and surgery. But seriously guys, Make-A-Wish is a great charity, and I highly reccomend getting this pet. Think of it as a small donation to a wonderful organization with a pandaren pet to boot! I really think this is a great move on Blizzards part, no matter how many people will QQ about it.
deluded spider Nov 4th 2009 4:17PM
I'd rather donate $10 directly to Make-A-Wish.
That's an absurd price to pay for a non-combat pet when you consider the monthly fee for the game. I can't believe they priced it that high. I'm actually astonished.
David Nov 4th 2009 4:28PM
It's for a vanity pet, and it's not like you can't get others through regular gameplay. The sense of entitlement some people have is rather amazing.
Eturyu Nov 4th 2009 8:24PM
@ david its not entitlement to dispute the percieved value ofa product.
Oort Nov 5th 2009 7:01AM
@ deluded spider.
Many of the ones buying the pandaren pet wouldn't donate 5 or 10 bucks to whichever charity organisation.
Even if Blizzard didn't donate 50% of the price to MAW, they would still sell the same amount of pets. It's a nice gesture, and with the playerbase of wow they probably will sell quite a lot and it will be a whole lot of money, wich is a tremendous help to MAW.
No matter how much Blizz makes out of it themselves it's still a good sized chunk o'money helping out sick kids by giving them a nice day out.
If you rather donate 10 bucks yourself, well go ahead and kudo's for you, but don't whine about a company, wich is there to make money so they can keep us entertained, making a nice gesture.
Luci Nov 4th 2009 3:36PM
I disagree with the whole, spend real money to get in-game stuff thing. I like that the Pandaren Monk pet is for a good cause though, and that's great! I wish they were all going to be though, that would be really nice, but just straight up buying stuff like that for in-game I kinda disagree with. I have no problem with the TCG loot bc that is just a bonus for people who play both the MMO and the TCG, but this just feels kinda wrong.
darq.hunter Nov 4th 2009 3:38PM
I'm a consumer whore so I will probably be getting these. If it wasn't account bound I think it would be a rip off. Plus, $5 going to Make-A-Wish is pretty cool on Blizzard's part.
Warren Nov 4th 2009 3:37PM
To Everyone Saying Here Comes the mircotransactions. YOU DON'T HAVE TO BUY IT!
It is for the people who really want said pets. ALSO they are giving away half of each one.
Alchemistmerlin Nov 4th 2009 3:39PM
Yes, that's how the whole microtransaction thing started in the first place. "Oh it's just cosmetic stuff!" then "Oh it's just low level stuff!" then "Oh it's just gold!" then whole game economies get wtf nuked and half the content is only available for an extra charge.
SaintStryfe Nov 4th 2009 3:43PM
Non Causa Pro Causa is not a valid argument, it's a fallacy. Feel bad for even bringing it up.
http://www.fallacyfiles.org/slipslop.html