Blizzard launches real money in-game pet store

While these are just vanity items, one has to wonder how far Blizzard can take this microtransaction model with the largest MMORPG game being played today. They already offer (and offer quite successfully) realm transfer, name change, character re-customization, and race and faction change services. This appears to be the next logical step for them to take. Could the next offering being in-game vanity outfits? A valid question that only time will answer.
The first offerings of microtransactionable in-game items include a Pandaren Monk pet and a Lil K'T pet. Half the proceeds from every Pandaren Monk pet (and only the Pandaren Monk) will go towards the Make-a-Wish foundation -- which is a nice gesture to a company Blizzard has previously supported.
The full details of the announcement, along with the images of the pets and an FAQ, after the break.
From Nethaera:
Today we're pleased to introduce the Pet Store for World of Warcraft, a new way for players to obtain in-game pets to join them on their adventures in Azeroth. Two brand-new companions are now available for purchase exclusively at the Pet Store in the online Blizzard Store: Lil' K.T. and the Pandaren Monk.
Make a Difference: Pandaren Monk Charity Pet
Enter the Pandaren Monk, ( http://us.blizzard.com/store/ details.xml?id=110000 0763 ) a martial-arts expert who's here to help celebrate the upcoming fifth anniversary of World of Warcraft. He may be cute, but he's proof that even the softest of critters can overcome the hardest of circumstances. For every Pandaren Monk that finds its way to a player's side between now and the end of the year (December 31, 2009 at 11:59 PDT), we'll donate 50 percent of the $10 purchasing price to the Make-a-Wish Foundation in an effort to brew up a little hope, strength, and joy in a child's life.
Lil' K.T., the Littlest Lich
Lil' K.T. is a miniature lich who bears a striking resemblance to the legendary lord of Naxxramas, Kel'Thuzad. But don't let his diminutive stature fool you: Lil' K.T. has a diabolical laugh and wields true power at his bony fingertips, randomly wreaking icy havoc on critters who dare to cross his path. You can now buy this new pet for $10 on the Blizzard Store. (http://us.blizzard.com/store/ )
In order to receive a purchased pet, you'll need to merge your World of Warcraft account with a Battle.net account. For more information on Battle.net, please visit the FAQ. ( https://us.battle.net/faq/ind ex.html ) For more information on the new Pet Store, visit the Pet Store FAQ. ( http://u s.blizzard.com/suppor t/article.xml?locale= en_US&articleId=2 9845 )
The Pet Store FAQ:
Why are you introducing this service?
What does this mean for the future of WoW? Check out our WoW Player's Guide To Microtransactions.
The Pet Store provides a new way for players to obtain unique companion pets outside of the game, which is something that has been requested by many players who enjoy World of Warcraft's non-combat companions.
Will more companions be available for purchase in the future?We plan to add more pets to the Pet Store in the near future. Keep an eye on the official World of Warcraft website and the online Blizzard Store for details.
Where can I go to purchase these pets?You can purchase these in-game companions by visiting this link or heading to the online Blizzard Store, where you'll find the Pet Store pets under the Collectibles tab.
Will I be able to acquire these Pet Store pets by questing, through holidays, on in-game vendors, or by any other in-game methods?No. Pets purchasable through the Pet Store will not be obtainable through quests or other in-game means -- they're only available through the online Blizzard Store.
How do I redeem a Pet Store pet once it's been purchased from the Blizzard Store?After you purchase the pet, you'll receive a code that can then be redeemed on any World of Warcraft account via Battle.net Account Management. You don't need to redeem the code on the same Battle.net account that made the initial purchase – feel free to send the code to a friend as a gift.
Will these pets count toward pet-related achievements?
These Pet Store pets will count toward the total number of pets a character has for achievements like Plethora of Pets or Lil' Game Hunter.
Will these pets help me in combat?No, these pets are strictly cosmetic. They have some fun animations and sound effects, but they will not help you in PvP or PvE.
What characters will receive the Pet Store pet that I purchase?Once you redeem your code on an individual World of Warcraft account, every character on the account will receive the pet in their in-game mailbox (including any characters you create in the future). If you wish to purchase the pet for multiple different World of Warcraft accounts merged with the same Battle.net account, you will need to buy a separate pet for each World of Warcraft account individually.
**Please Note** If a character transfers off of the account where the pet is bound the pet will be lost.**
How long will these Pet Store pets be available?The Pet Store pets are available only to players on realms located in North America, Europe, and Korea. A Battle.net account is required in order to redeem the pet.
Charity Pet
What charity will I be supporting when I purchase the Pandaren Monk pet?
Donations from every sale of the Pandaren Monk pet through December 31, 2009, will be given to the Make-A-Wish Foundation. To find out more about this charity, please visit www.wish.org.
How much of every Pandaren Monk pet sale will go to charity?For each Pandaren Monk sale, we'll donate 50% of the $10 purchase price to the Make-A-Wish Foundation. For more information on this charity, visit www.wish.org.
How long will you be making this donation?
We will continue to make a donation for each Pandaren Monk pet purchased until December 31, 2009 at 11:59 p.m. PDT.
Will the pet still be available for purchase after the donation period is over?
Yes, you will still be able to purchase the pet after December 31, and we do not currently have any plans to remove this pet from the Pet Store. The Blizzard Store purchasing page will provide information on any changes to availability.
Does this mean you'll be introducing more services like this in the future? Will you be introducing the ability to buy epic weapons/etc. in the future, for example?As with the pets, mounts, and other items players can obtain through Loot cards from the World of Warcraft Trading Card Game, Pet Store pets are purely cosmetic and just for fun. Like other paid services we offer, such as Paid Name Changes, Race Changes, and Character Re-Customizations, the Pet Store service is entirely optional and intended to provide players another means to enjoy World of Warcraft in a way that isn't detrimental to the game and that doesn't detract from the gameplay experience for players who choose not to use the service.
Patch 3.3 is the last major patch of Wrath of the Lich King. With the new Icecrown Citadel 5-man dungeons and 10/25-man raid arriving soon, patch 3.3 will deal the final blow to the Arthas. WoW.com's Guide to Patch 3.3 will keep you updated with all the latest patch news.Filed under: News items
Patch 5.3 interview with Ghostcrawler
Mystery of the Unborn Val'kyr
The latest patch 5.3 news
All of the latest Mists of Pandaria news







Reader Comments (Page 7 of 23)
Alchemistmerlin Nov 4th 2009 3:44PM
This is a public forum, not your Philo 101 class, feel bad for bringing up fallacy in a non-debate style argument format.
See you in a year when Blizzard Cash4Gold goes on the market.
injasour Nov 4th 2009 4:35PM
Wow, what an amazing website, using a quote from the best lawyer of the 20th century as an example of bad argument. Our entire constitutional system is based on preventing slippery slope intrusions on your rights.
Court room dominance > High School debate cliches
When you dis Darrow, you dis yourself.
Hollow Leviathan Nov 4th 2009 4:58PM
While microtransactions for purely cosmetic options are not wrong or cruel on the basis of what they may foretell, they are still plenty bad of themselves.
I never want to buy a forum for a company to sell me the game I thought I bought, nor do I want portions of a game that emphasizes collecting completionism to only offer some pets for cash.
GuyverIV Nov 4th 2009 5:58PM
What's hilarious is that even within the very link provided to debunk the "slipery slope" it states that it's not nessisarily wrong.
"This type of argument is by no means invariably fallacious, but the strength of the argument is inversely proportional to the number of steps between A and Z, and directly proportional to the causal strength of the connections between adjacent steps. If there are many intervening steps, and the causal connections between them are weak, or even unknown, then the resulting argument will be very weak, if not downright fallacious. "
So, how many steps here?
1. Buying pets. (OK, here we are.)
2. Buying low level "cosmetic" items. (Tabards, toys)
3. Buying low level "functional" items. (Greens, or perhaps Heirlooms?)
4. Bonus gold? (More of a stretch, much more, but if subscription numbers slip...)
Not THAT far away if they're not careful. This has got to be Activision's influence, and I pray it doesn't continue to progress.
Alchemistmerlin Nov 4th 2009 3:38PM
So we have to wait what...6 months before: "Buy Blizzard Gold direct!"?
t0xic Nov 4th 2009 4:01PM
If, in 6 months time, "Buy Blizzard Gold Direct" becomes an option, QQ away.
I agree that one could read too much into this and think that it's only a sign of things to come. I say let it come. If they go too far people will leave the game. This is little more than a vanity accessory OPTION. It just seems silly to me to get upset over something that hasn't happened.
Oteo Nov 4th 2009 3:39PM
I'm not (*slaps hand as it reaches for wallet*) sure how I (*slaps hand again*) feel about this but (*slaps hand*) that pandaren sure is cute! (*slaps hand*)
Felix_rew Nov 4th 2009 3:41PM
Your going to quit WoW cause of a pet you can buy? So what they're selling a pet. Its no like the whole of Azeroth is going to be changed by a giant cataclismic event because of thi- Oh wait....
golan Nov 4th 2009 3:39PM
yet another cashgrab... did you notice that next year they start pocketing 100% of the profits
they're using charitible donation as a way to make it more plesant as they shove this down our throats
David Nov 4th 2009 4:35PM
So they want to make more money? That's not a cash grab, rather a way to maximize profits...you know the reason that they exist for. They are a company that is part of a corporation, this fact seems to escape people.
hpkomic Nov 4th 2009 10:50PM
How are they shoving this down your throats if it is an optional purchase?
Andrew Magruder Nov 4th 2009 3:39PM
Spectral Tiger! NOW! Damn it - NOWWWWWW!
SaintStryfe Nov 4th 2009 3:39PM
5 bucks for a pet for a 5 dollar donation to a worthy cause? Not even a question in my book.
Lil KT?... ehhh... no. Not right now. Maybe when I'm drunk.
Obijuan Nov 4th 2009 3:40PM
This just in: A for-profit company creates additional (optional) revenue streams to increase shareholder value, while still enabling a rich experience (holiday events, content patches, etc.) for those not wishing to spend additional money. Let the riots begin!
Darkleeroy Nov 4th 2009 3:40PM
You know, at first I was thinking bad idea, but now, not so much. $5 dollars of the Pandaren pet goes to Make-a-Wish, so if $1,000 subscribers get one, that's $5,000 that goes towards making kids happy, who may or may not make it to see Cataclysm. I'd gladly spend $10 for that rather than for however amount in taxes that I've spent on bailouts.
Khremloc Nov 4th 2009 3:41PM
I have beef with microtransactions.
LandMineHare Nov 4th 2009 3:43PM
Then don't use them.
SIMPLE SOLUTION TO A SIMPLE PROBLEM FOR A SIMPLE PERSON!
Khremloc Nov 4th 2009 5:53PM
I still dislike them. I dislike Blizzard for using it. I'm glad my subscription ends on Friday, because they aren't getting another dime out of me.
Luckily, there are other salvations for those of us looking for a dedicated PC company.
Ghrel Nov 4th 2009 3:42PM
I hear some complaining about micro transactions and that stuff. Well, if you can go out and buy the cards with ingame codes for junk this is no different. Quit complaining! Its for cosmetic purposes only, it wont help you play any better.
Alanid Nov 4th 2009 3:42PM
To all you whiners out there go piss up a rope. People have been asking for other ways to get vanity pets for ages. You don't even have to buy them. What is the point in moaning?