To me, it seems that people struggle to realize that Activision Blizzard, inc is a public company (therefore in their best interests to keep investors happy) with the purpose to *insert shock and horror* MAKE MONEY. I would not be surprised that not every one of the people criticizing Blizzard for 'only' donating 50% of the proceeds of one of the pets to the Make-A-Wish Foundation do not make full donations themselves to such organizations.

It is none of my business whether or not people do make contributions to charities. But, it is none of their business to pass judgment to Blizzard, or any staff member that donates portions of their salary and/or time that is or is not done with public knowledge.

Has it been so long that people don't remember what Blizzard did for Ezra Chatterton when they worked with the Make-A-Wish foundation some time ago?

If you want to be a internet super hero on a crusader against the big, mean corporations of the world. Criticizing a company for actually doing some good in the world isn't the right approach.

Also, no one is forcing you to use these 'micro-transactions' or faction changes, or race changes, or server transfers, or... etc. These are services provided for your convenience while also priced to make sure people don't use these services all willy-nilly. The system of 'micro-transactions' (if you call $10 micro) has been out for almost 2 years now in the form of the TCG game and have made minimal impact on the game itself beyond cosmetic changes.

/EndRant

TL;DR - It's a video game company making a contribution to the world. The issue is getting more attention then it should.