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11-05-2009 @ 12:03PM
http://www.wow.com/2008/10/23/ezra-chatterton-passes-away/To a certain extent, it may be true that any of the charitable stuff they do is "for good PR", but stop and think about what they did for Ezra for a moment. Sure, it undoubtibly gave them great PR, but they could have got the same PR for just meeting with the kid, showing him around and maxing his character's level and gear out like they did.Did they stop there? No, they went even further and let this kid design his own PvP weapon! How freaking amazing is that?Did they stop there? No, they then let this kid design his own in-game quest, which he got to even do the voice acting for. Did they stop there? No, they then let this kid not only design his own flying mount, but made it the faster than any other mount in the game at the time, and to top it all off, they gave it to his character so he could be the first ever person to own it.Blizzard could have stopped at any time with the charity for that kid and still had spectacular PR, but they went way over and beyond the call to give Ezra the memories of a lifetime.I agree with a lot of people, saying that for the cost of the pets, more of the money should be going to charity than is, but you have to consider that the MAJORITY of the players that are going to use this pet shop, are going to do so while the money is going to charity, and as the pets are sent to EVERY character you'll ever have, they'll never be purchasing the Panderin again. So practically 90% of the sales or more are going to be made within the charity time; and I'll bet and arm and leg that they EASILY raise over $100,000 with this single pet for the MAW foundation. That's a ton of money. That's a life-changing amount of money.So please stop acting like the ass-weasels that you are by trying to cheapen this amazingly generous donation.
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