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11-05-2009 @ 1:43PM
Good point (@Qot) about microtransactions -- $10 is not small enough to qualify for his concept. Apple helped to revolutionize music sales by breaking apart albums and selling individual songs for 99 cents, which is an amount that people don't think twice about. And Apple is doing it again with the AppStore.What might have been truly interesting is if Blizzard had considered smaller prices, such as 39 cents (or 59, 79, 99), an amount most people would consider trivial. Maybe a permanent pet is a premium, but what about temporary pets to play with that last 30 days? What about special potions that could make you look like anyone or anything you targeted for 30 or 60 minutes (your favorite critter?) The point is, many people wouldn't think twice about spending at that price, it would be considered fun since it wouldn't be perceived as a big money-suck, yet Blizzard could still pull in a nice chunk of change.Blizzard has a solid business model, so they could have afforded to experiment more. $10 is a store, not a micropayment.
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