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11-05-2009 @ 10:13AM
While I am sure that it did cost a bit of money to design the pets and their animations, Blizzard will surely make a decent profit on this (they probably made their money back on these particular things in about an hour after release). However, you must remember that Blizzard is [legally] a business first, and a game company second, and businesses are legally bound to do what they can to improve the value of their stock. What better way to improve your stock value than by offering something that is near pure profit after the first day? They also get the added plus of being considered as a "good company" for being philanthropic and donating to the Make a Wish Foundation.
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