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11-07-2009 @ 9:57AM
For us at The Brown Coats (Exodar) it's easy. We have no requirement to join our site and interact with it, however, we run fun things like The Independent Army and contests that benefit the members a great deal. Then we just talk about it alot in guild chat. Plus I write Independent Army reports on our site that often include the names and adventures of members of the guild. They all want to see if they get a mention or if they are up for MVP this month. If it is just information that is available, you won't get people to go to the site, but if you include them and give them their 5 minutes of fame they will visit it all the time.
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