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11-10-2009 @ 9:43AM
And that's exactly why it' should be used in the singular, and not the plural. Once again, no one is saying it's not a collective noun. You could substitute in company, firm, corporation, or any other noun. However, whether it's plural or not is based on context. Because the author was talking about the company as a single entity, it's used in the singular. Had the author been talking about individual people or departments within Blizzard, then the plural would have been appropriate.
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