As a former Horde player and current Alliance player, we can safely assume the following are reasons for this:

- 'Lok'tar Ogar! For the Horde!' is staple for all Horde. How many Alliance NPCs do you ever see yell 'For the Alliance!'? Even Varian yells something different, along the lines of "Victory and glory for the Alliance!", which is not as catchy. I used to always have my SpeakinSpell turned on so my warrior would yell the above mentioned Horde phrase when he charged, but now I just don't even bother.

- Horde has a much more sense of badassery. Alliance is made up of drunks, zealots, midgets, hippies, and space goats (Although the goats are pretty badass). Horde is made up of green killing machines, undead zombies, bullmen, voodoo worshippers, and mana addicted elves.

- Thrall. Thrall is possibly the single most badass figure in all of Warcraft lore, next to Medivh and Arthas/Ner'zhul. On that note, almost all of the Horde leaders have history built into the game from WCI-III, excluding Lor'themar, who is really a placeholder character. Alliance have plenty of Tyrande and Illidan lore (And Malfurion, who's going to make Alliance waaay more badass next expansion), a little Magni lore, almost no Varian lore, and nothing about Velen or Mekkatorque.

- Forsaken add another depth to Horde pride, because of their heart-wrenching life as a souless, cold cadaver. Orcs have a similar history, but it's downplayed compared to the Forsaken history.

- Finally, Horde tend to just be more badassed period. They run around and yell in gruff, deep voices, sometimes with refined or troll accents, and charge in and smash things.

Hope this post isn't too late for it to be noticed. Just came back from a WoW break.

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