How the WoW community is about to push the self-destruct button

If you've been paying attention to the role forums and the "Ghostcrawler drama" this past week, you know what I'm talking about. If not, we'll begin with a brief rundown.
The Inherency of the Status Quo
WoW is designed and run by a team of people, with a handful of "leads" in position to direct the design of the game. These people, such as Ghostcrawler, are at the top of the ladder in terms of game development. They are the conglomerate of the entire design and development teams underneath them.
Ghostcrawler, and in the past a few people like him, post on the role forums daily in an effort to establish a dialogue with the community over some, but not all, game design principals.
The community, as expected, is more than happy to talk with Ghostcrawler and the rest of Blizzard.
The Harm of the Vocal Minority
The vast, the extremely vast, majority of WoW players are quite happy with the direction of the game and the balance that has been struck therein. The majority of players understand that the game is ever changing, that just because you're at the top today doesn't mean you'll be at the top tomorrow. The vast majority of players take this to be a game, and nothing more.
However, a minority of the players, which have recently developed a very loud voice, are not pleased with the direction and development of the game; especially those that have been around the entire time the past five years. While this vocal minority have many legitimate issues, some which truly do deserve to be addressed, they risk having not only themselves but the entire system of direct designer interaction shut down over their inappropriate and abusive tactics.
Case in point is a 20+ page, 20,000 view topic on the role forums that has developed over the past day (there have also been innumerable other ones deleted). In it, the vocal minority goes on a direct yet rambling attack against Ghostcrawler and the rest of the designers for what they've done with the game. The attacks are inappropriate and a complete distraction from the real questions and concerns the community needs to have addressed.
Solving the Problem
The community needs to do a few things, and these things need to happen soon.
First, the inappropriate commentary needs to either be shot down en masse, or it just needs to be ignored. The vocal minority only responds the way it does because players in general respond well to their tactics. When a person yells "FSCKING GC nerfed paladins again! I'm quitting!" and then sees two dozen affirmations of his sentiments, not only will he continue but he'll also cause other players to mimic his behavior. Instead, if he saw two dozen replies telling him to grow up and behave, then he would be shamed into behaving.
Secondly, the community as a whole needs to understand that it doesn't have a solid grasp on class balance and general game design. The topics are infinitely complex, often times requiring high level education to understand completely; especially in such a huge system like WoW. The people who do understand these systems are employed by Blizzard, and if not, they're listened to by people like Ghostcrawler. The community is not entitled to run the game. The fact that we all have a unique and valuable opportunity to engage in discussion about its direction is not a blank check to demand change.
In addition to the community changing, Blizzard needs to do something as well. The need to get another person in the role forums whose job it is to police the participants. This would have two effects. First, it would serve to show that the vocal minority that Blizzard supports its designers – no one could say that "I was just banned because Ghostcrawler didn't like what I was saying." It would be much clearer that they were banned by the company and by a group of individuals for being inappropriate.
Secondly, and more importantly, this would allow Ghostcrawler and the team he represents to go back to posting and discussing actual topics of interest to the community, rather than having to respond to the vocal minority.
While it's obvious that trollish parts of the community value participating in internet yelling matches, the majority of the community does not care to hear it. We bring this issue up and to the forefront on popular WoW media because it's imperative for the health of the community that this vocal minority does not control or continue to influence the quiet majority.
If these problems within the community are not cleared up, we all stand to lose the most insight we've ever gotten about the internal workings of WoW. And when that insight is lost, along with it will go the ability to exert any influence, however small, over those internal workings.
So tonight we implore the community not to press the self-destruct button. The results are not what you want.
Filed under: Analysis / Opinion, Virtual selves, Blizzard
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Reader Comments (Page 3 of 27)
Nick S Dec 13th 2009 1:11AM
When a person holds an opinion, they want to hear others repeat it as close to verbatim as possible so that they feel better about holding that opinion. My theory is that this desire has overwhelmed the desire for defensible, balanced rhetoric.
Alavan Dec 13th 2009 1:28AM
Oh man, you KNOW Totalbiscuit is gonna have fun with this topic. I can't wait for this Friday at 3PM EST.
Elmouth Dec 13th 2009 2:01AM
GC and the forum mopds have always been abusive lil' bastards, bending the forum rules to w/e they need.
An unsatisfied customer is still a customer regardless, he's entitled to the right to complain/whine about something he dislikes in the service he pays for.
"trolls" is just an overused therm, mostly used by idiots anyway.
Janaa Dec 13th 2009 7:16AM
"GC and the forum mods have always done their job, moderating THEIR forums that they OWN however THEY see fit.
An unsatisfied customer is still a customer regardless, he's entitled to the right to stop using or paying for a service he dislikes."
Fixed that for you. To be honest, I have no problem with people raising a legitimate complaint as a discussion point. The problems that I do have with complaints are threefold:
1) If your complaint looks like it was written by a retard with a CAPSLOCK addiction, or if your vocabulary is so limited that you must resort to profanity when trying to make a point as you know no other words - Your argument deserves to be ignored.
2) If you're raising the same complaint that ten thousand other people have been complaining about across virtually every other forum ("omg pallys are OP", "afflic need to be buffed", etc) - Your argument deserves to be ignored.
3) If you can't take no for an answer and won't be satisfied until everybody else agrees with you OR you present yourself so egotistically that we already know that you feel your way is the only way and you're going to shoot down anyone that tries to raise another perspective - Your argument deserves to be ignored.
There are decent ways for people to overcome their differences. These are not practiced in the Warcraft forums. The "Vocal Minority" is not only an issue in WoW. It's everywhere. The "Politically Correct brigade" or the "Fun Police". The vocal minority in almost all aspects are tearing society apart simply because they're SO. NASTY.
The peaceful majority wants that - peace. We avoid conflict because it's not necessary, and it's not nice. The vocal minority are generally narcissists who thrive on conflict. They adore it. They don't feel good unless other people feel bad. Thus, the silent majority don't speak out - we DON'T WANT CONFLICT. If one does, the loud, obnoxious vocal minority gang up and rip them a new hole; Loudly, in public, with as much abuse as possible. What does the majority think of this? "Damn.. look what happened to that guy.. if I don't say anything, we won't get in a fight, and we can work out our differences peacfully at a later stage."
But guess what - that "later stage" never comes. The majority gets more and more oppressed by the minority, and more unable to do anything as the minority get more vicious and scathing. This exact pattern is being seen increasingly ALL ACROSS SOCIETY. Peace through stifled opposition is not peace. Its a powderkeg waiting for a spark.
I'm impressed by Adams impassioned plea. I hope it won't fall on deaf ears. But the problem is, the silent majority already feel this way. The vocal minority, Adam, are too busy yelling to hear what anyone else has to say.
Slartibart Dec 13th 2009 7:47AM
@Mark
Yes, they quit. And so many of them quit, that wow drives so many customers to quit that it breaks all kinds of subscription records. Good point.
Gaelen Dec 12th 2009 10:58PM
When I saw the picture of the Enterprise, I immediately thought this article was going to be about the potential mass migration of WoW players to other games after the defeat of the Lich King. Games like Star Trek Online.
I was very disappointed.
dreadpiraterose Dec 12th 2009 11:05PM
I wouldn't expect a mass exodus to STO. I actually quit playing during the STO beta today to reactive my WoW account because I heard patch 3.3 was so good. STO better do some major improvements between now and its release if it hopes to dethrone WoW.
Jari Dec 13th 2009 12:38AM
I really don't think STO or any other MMO are thinking about dethroning WoW as top MMO anymore.
It stopped after Warhammer Online was a bust.
EZ Dec 13th 2009 12:47AM
wow is doing a great job dethroning itself.
Helloar Dec 12th 2009 11:03PM
This article is EXTREMELY biased. I'm sorry Adam, but you need to keep your on opinions in check and stop representing them as fact.
It is not the extreme minority of people complaining about the direction of WoW. It is quite the opposite, there is an extremely large number of people complaining that the development direction of WoW is going in the wrong direction.
Rather than talk about what is wrong with WoW and what is not, my point here is that Adam H. in this article on WoW.com needs to stop making his opinion seem like fact and actually do some research as to why people think GC needs to be re-evaluated.
Jeff Dec 12th 2009 11:07PM
An "extremely large amount of people" are still a minority among the millions (Millions!) of WoW subscribers.
Secondly, as has been said zillions of times before. This is a news blog. The operative word being blog. Opinion pieces are to be expected, and frankly are part of what make it worth reading.
Adam Holisky Dec 12th 2009 11:07PM
I understand what you're saying.
If you read the article, you'll notice that I say I think the folks misbehaving right now have legitimate concerns. I'll even go one step further and say I agree with some of them.
However, the problem is how folks like yourself are saying it, and how folks like yourself are claiming to be the majority. There might be 10,000 in the role forums who are made at GC -- but that is absolutely nothing compared to the 12 million playing the game right now.
It's even evident in your comment. You claim that WoW is being developed wrong and that the community rightfully demands GC be "re-evaluated" (which means removed). That is not yours, mine, or any other member of the community's place to decide.
Michael Sacco Dec 12th 2009 11:13PM
A "large number" does not equal a majority when you're dealing with twelve million people. Under ten thousand people even use the forums regularly. If you actually believe that the majority of the twelve million people playing the game don't enjoy it, or that they believe the game is going in the wrong direction, I don't know what to tell you.
ry.neese Dec 12th 2009 11:21PM
I do not see how his post is based off of opinion. A strong and vocal minority may seem like a majority, but it is in fact quite the opposite. And this minority posts in multiple places: the official forums, fan site forums, and on WoW blogs just like this one.
You are seeing the facade created by this minority; you are seeing thousands (or perhaps millions) of posts regarding WoW and its degrading design. We can't let a few (albeit a few out of a 11+ million fanbase may seem like quite a bit) ruin our connection with the designers of WoW. Just as Adam said, it would do more harm than people realize; I would like that connection to remain open.
Jeff Dec 12th 2009 11:25PM
To add something to my comment:
Blizzard is a business. While they are to be commended for maintaining such an open dialogue with the community, you are still paying them your money.
Because Blizzard has allowed you to, you are certainly entitled to give your input on how the game is being run, and Blizzard has vowed to at least take that input into consideration as they continue to evolve the game.
At the end of the day though, as I said, you're still shelling out your cash for it. If Blizzard makes a mistake you feel is grievous enough, and you feel that your cries on the forums are falling on deaf ears, then vote with your wallet. Stop giving Blizzard your money, and leave the game.
Empty "omg I quit" posts on the forums are universally ignored because I'm certain they are almost never true. Blizzard, and to an even stronger extent, Activision, speak the language of money. If you aren't speaking to them in that language, you aren't going to get through in any meaningful way.
I'm reminded of the recent controversy surrounding Modern Warfare 2, where scores of the "Hardcore" community vowed to boycott the game prior to release. On release day, we saw the infamous screengrab from the "Modern Warfare 2 Boycott" Steam Group, in which the vast majority of people were playing Modern Warfare 2.
In that instant, they had nullified all of their cries and threats. Because despite their grievances, they still went to the store and gave Infinity Ward $60. If the complainers want to be taken seriously, then they need to quite literally put their money where their mouth is.
AnonyJohn Dec 12th 2009 11:31PM
Agreed.
Adam fails to adequately describe the vocal minority. Who are they? What do they want? And most importantly, why is their dissent so poisonous?
Also, I think that if this really is that big of a deal, GC shouldn't have been posting in the thread in the first place. Forum rules really are essential in fostering good debate - And these should be placed in a sticky in every forum with some of the ideas GC put in that thread.
Wow.com should remove this post since it further fans the flames. In its place should be a post describing how to properly express dissenting ideas.
Robert Dec 12th 2009 11:30PM
10,000 forum members out of 12,000,000 is .083% of WoW. 4/50ths of a percent of the WoW population, assuming ALL forum members hate the direction of the game, is hardly "an extremely large number of people".
Terhi Dec 13th 2009 12:08AM
In support of Jeff, I concur and,
The biggest thing that so, so, many people forget about WoW is the we pay a subscription fee, not a membership fee, not club dues, our payment to this game allows us to voice opinions and suggestions about the state of the game, but not to direct its path. We don't have a vote, just a comment card, to be acknowledged or ignored at the will of those in charge.
To give an example, I subscribe to National Geographic Magazine, my subscription gives me access to their content. If they decide to change their format from natural history and world cultures to say, travel and restaurant reviews, that is their decision, not mine, I could write a letter saying I wish they had stayed with the old format, but in the end its their choice of about the content of their product, and I'm free to cancel my subscription and take my money elsewhere if I don't like it.
In short, input is okay, but as players none of us should have the expectation that our requests about the direction of the game, no matter how well thought out and sound in their reasoning, will be followed by Blizzard. It is their game and they will always have the final say about it.
Sorro Dec 13th 2009 12:08AM
"This article is EXTREMELY biased. I'm sorry Adam, but you need to keep your on opinions in check and stop representing them as fact."
It's a blog. Last I checked, most blogs are almost entirely opinion. This particular one reads like an editorial in a newspaper. So he picks a position and supports it. How is that a bad thing?
Andrew E. Dec 13th 2009 12:22AM
The color of these comments clearly express the feelings of others about what you're saying. Quit screaming about content when this is addressing tactics.