Originally, I believe makeup was most commonly used in warfare as camouflage for ambushes, warpaint to intimidate opponents on the battlefield, & as an important part of tribal rituals and ceremonial practices. Sad how it's devolved into what it is and has been for such a very long time. This of course, depends on how you choose to classify makeup as you may choose not to include body painting in the same category.

If you do, however, note the similarities between creations on the internet & the previous creations in history. Since things move much faster with the easy access of information and the rarely regulated level of free speech given to those with computers, you are gifted/cursed to live in a time where you can see the creation of something wonderful *and* its decline into something tragic & bland.

Summary: The human race has always had the unique ability to bastardize good things, and now technology allows us to do so even faster. While stating such, I come off as supercilious and use many recondite words. Indubitably.