I do think that that kind of sense of humor is what we readers want, yes. When I read something on this website, I don't expect 100% seriousness. I don't look at lore and things like that, so it's not needed. I find that article A, which contains 100% of the facts and only the facts is far less useful than article B, containing 75% of the facts mixed in with some humor and opinions.

Don't know about the rest of you out there though. What do you want from your WoW.com articles?

Given the fact that Arcane Brilliance seems to have universal love, even from warlocks, I guess the assessment that people like a little humor is well founded.

Humor is absolutely essential in this particular venue, IMHO. If people wanted just the facts, cut-and-dried like a college lecture, they wouldn't be reading a site like this! There are plenty of encyclopedia-type sites for PURE info out there; people tend to come to a site like this for opinions, for lively debates, and certainly for laughs!

You'll also find that it affords the writers a little leeway with regards to their amount of knowledge... I used to write for a gaming website way back in the day, I was forced to bluff about things I had next to no experience with on more than one occasion, and I found that you're much more likely to be forgiven for the occasional flub if you can at least make the reader laugh aloud a few times, heh.