Russian commercial rips off Lich King trailer
by Allison Robert 
Jan 21st 2010 at 3:00PM
As if it weren't enough that we have to tolerate protection warrior dominance in PvP as the first sign of the impending apocalypse, we started getting tips about a somewhat...odd-looking Russian commercial two days ago featuring Evgeni Plushenko, an Olympic gold medalist and three-time World Champion. By now, YouTube's gotten in on the joke with the Related Videos sidebar as well.
Finished watching it? Yep -- what you're seeing above is a riff on Blizzard's Wrath of the Lich King trailer as envisioned by Oriflame, a cosmetics company advertising their Glacier Ice cologne. If they're not actually riffing on the trailer, then apparently their marketing department shares a hive mind with Blizzard's cinematics team, which may become troublesome around the time the latter starts storyboarding the Cataclysm trailer.
I am stricken by a sudden vision of Burma-Shave advertisements in Gilneas: This cooling shave / Will never fail / To stamp its user / Alpha male / Burma-Shave.
Filed under: Humor
Reader Comments (Page 1 of 5)
Tomatketchup Jan 21st 2010 3:02PM
What the hell
Khremloc Jan 21st 2010 3:03PM
what is this i don't even
bushkanaka86 Jan 21st 2010 4:12PM
"There must always be a lich king..."
Now we know who the new one will be.
05K4R Jan 21st 2010 3:04PM
Don't worry, it's just the Lich King's true form.
(and the reason why he smells like he does)
Hivetyrant Jan 21st 2010 5:17PM
If I wear this cologne, does everyone around me get a -% to dodge?
Andrew R. Jan 21st 2010 3:05PM
That wasn't the "manly" cologne commercial I was expecting. It was rather fruity and tacky.
Asuul Jan 21st 2010 3:06PM
Well that was... blatent.
fuser197 Jan 21st 2010 3:08PM
For men who like men.
schadenfreudster Jan 21st 2010 3:35PM
Plushenko, like most Russian skaters, claims to be straight. If Johnny Weir were doing this, on the other hand....
Thanks for the clip, it was pretty hilarious.
Zanathos Jan 21st 2010 3:53PM
I'm not russian, and don't claim to know their culture, but they seem to value figure skaters more than most. I wouldn't assume it's associated with the same things over there you're familiar with.
aol sucks balls Jan 21st 2010 6:12PM
I am from Russia, but I've lived in the U.S. since I was 12, so I can't claim to have any deep understanding of Russian societal norms, either. However, I think it basically goes like this:
Americans are very insecure about their sexuality, so they tend to attribute homosexuality to anything they (we) consider even slightly effeminate (of course, claiming that figure skating is effeminate is ridiculous in the first place, but that's a discussion for another time).
In Russia, and probably most other civilized countries, the only thing that makes you homosexual is having sex with someone of the same gender as you, not figure skating or ballet. Strange how that makes sense, huh?
Reinhold Jan 22nd 2010 6:10AM
Reading a statement just like this one made by our friend called "AOL SUCKS BALLS" makes me feel good, and I don't know why, to be frank.
He's totally right. I wish people in the entire world would understand something as simple like this.
Being regarded as a homosexual in Brazil basically means you don't stare at women when you are walking in the streets. It kinda of sucks, because sometimes (most times) it feels like being homosexual is something really bad.
Oh, the world...
Moonkinmaniac Jan 21st 2010 3:08PM
I hope they sue him lol Intest of the little fan sites nail someone who deserves it this time bliz!
Moonkinmaniac Jan 21st 2010 3:09PM
*instead
bandwee Jan 21st 2010 3:11PM
That's phase 3 of the Lich King encounter, when he melts Frostmourne into a pair of ice skates. The OT will kite the cologne while the raid moves out of the exploding snow. /dance while skating to get a better score from the panel of judges on heroic mode!
sprout_daddy Jan 21st 2010 4:20PM
I loled
Holgar Jan 21st 2010 3:11PM
Somehow a fruity figure scater poking ice with his scate and making scent appear just dosen't interest me as much as a dude sticking a sword into the same ice and reanimating a gigantic dragon.
thinkasumtinb3tr Jan 21st 2010 3:20PM
Wtf?
Zhiva Jan 21st 2010 3:22PM
Alas, they didn't include the scene with Oriflame bottle flying above the crowd of zombies.
Basmothel Jan 21st 2010 3:29PM
That's in the director's cut. As is the with the teaser commercial where the Oriflame flies into the air yelling that "You are not prepared to go outside if you haven't applied your Oriflame!"