Skip to Content
1-27-2010 @ 8:34AM
Working in a *very* competitive firm, the answer is simple:It's both.At that high a level, you have to love what you do, you can't come in with leaden feet hoping to grab the #1 spot. The Blizz crew loves wow, simple as that. In many ways they are bigs fans, just like a lot of us players. When you hear Christie speaking of Ner'Zhul (see the WotLK DVD), she *loves* her lore. Music? ditto. CGI and Systems? check and check. Those guys want to share their love with the artists and all the other guys.Besides, I can SEE in my mind's eye Metzen en Morhaime having at chat about all those contests and twitters and what-have-you, discussing the PR impact and how much it's worth the budget to boost the image of the company now that it's left the "small, thus fan-friendly" level so many years ago, especially with the Activision deal bringing a bad vibe.So basically: my guess is a couple guys a Blizz said: "Wouldn't that be cool?" The higher-ups said "Yeah that's cool. AND it's worth the price. Go for it, here's the budget."
First time? A confirmation email will be sent to you after submitting.
Members enter your username and password.
Enter your AOL or AIM screenname and password.
Please keep your comments relevant to this blog entry. Email addresses are never displayed, but they are required to confirm your comments.
When you enter your name and email address, you'll be sent a link to confirm your comment, and a password. To leave another comment, just use that password.
To create a live link, simply type the URL (including http://) or email address and we will make it a live link for you. You can put up to 3 URLs in your comments. Line breaks and paragraphs are automatically converted — no need to use <p> or <br /> tags.