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Blizzard announces upcoming premium AH through Armory feature

It's fairly common knowledge that Blizzard has kept updating the Armory with new features and new apps. Now, Bornakk comes forth with news of an app that will be to the armory what a giant Steve Allen pog was to pogs: behold, the ultimate feature! In the glorious future, we'll be able to work our auctions from the Armory itself or apps for the iPhone and iPod touch. Yes, one more step closer to actually living full time in Azeroth. I have my eyes on a nice cottage outside of Elwynn, myself.

In all seriousness, I know a lot of people who would probably club me over the head and hand me over to a cabal of secretive necromancers for this feature. No news yet on exactly how it's going to work, and Bornakk does point out that with the amount of work it will be to develop, you're probably going to have to pay extra for it.
This is a fairly complex service to develop, due in large part to its unprecedented integration with the game, so we don't have an exact release date yet. It's important to note here that certain elements of the service will be premium-based, which we'll go into more detail on once the service functionality is finalized. As with all of the services we offer, we plan to integrate the Auction House and Armory in a way that won't disrupt the gameplay experience, and we won't release it until it meets the quality standards that we've set for our other features and services.
See the rest of the announcement after the break.

From Bornakk:

Since the launch of the World of Warcraft Armory, we've been regularly releasing updates and new features designed to help players stay connected to the game even when they're not logged in. Today, we wanted to give you a heads-up about a new service now in development that will let players access the Auction House directly through the Armory website or Armory App for iPhone or iPod touch.

While there are still plenty of details to be worked out, we're designing the service to offer auction functionality similar to what's available in-game. Players have been requesting -- and we've been hoping to implement -- a feature like this for a long time, and we're excited that the Armory and the game have evolved to a point that makes it possible.

This is a fairly complex service to develop, due in large part to its unprecedented integration with the game, so we don't have an exact release date yet. It's important to note here that certain elements of the service will be premium-based, which we'll go into more detail on once the service functionality is finalized. As with all of the services we offer, we plan to integrate the Auction House and Armory in a way that won't disrupt the gameplay experience, and we won't release it until it meets the quality standards that we've set for our other features and services. You may be seeing bits and pieces of the Auction House service pop up in the test builds we use for the public test realms as we go through the process of internal testing. We'll have more info to share with you here and at http://www.WorldofWarcraft.com as we get closer to release.

Filed under: Analysis / Opinion, Blizzard, News items, Add-Ons

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