Gold Capped: Making ridiculous sums of money on the auction house

Want to get Gold Capped? This column will show you how, and is written by Basil "Euripides" Berntsen, also of outdps.com, the hunting party podcast, and the call to auction podcast.
Hi folks! Welcome to Gold Capped. There are many games to play in World of Warcraft: PvE, PvP, achievements, and today I'm going to introduce you to the one that people overlook-- gold making. Not just making enough to cover your expenses, but making unimaginably large quantities of gold. Making it easily, and enjoying the process.
Before I jump in, I want to introduce myself and learn a little about you guys. I have a gut feeling that the majority of players are living "paycheck to paycheck" and treat the auction house as an expensive vending machine where they can spend their hard earned dailies money. Am I right? Please select one of the options on my embedded poll!
| 1000g or under. | |
|---|---|
| Over 1000g. | |
| Over 5000g. | |
| Over 10,000g. | |
| Over 50,000g. | |
| Over 214,748g, 36s, and 47c | |
| Over 1,000,000g. |
Now that I know a little more about my reader demographics, it's only fair I tell you a little about myself. I have sold so many auctions that the counter in the statistics section for my auction alts has rolled over into negative numbers. I am currently worth about 150,000g, and that's after I bought myself a Quel'Delar and a pair of BoE boots the first couple of days after the patch launched. I suspect the reason I was picked to write this instead of someone who is already at or over the gold cap is that I've been able to accomplish this with extremely limited play time. I do most of my work in half an hour every weekday morning, leaving the rest of my time free for raiding with my hunter, writing about it at outdps.com, arguing with Frostheim about it on the Hunting Party Podcast, and taking care of my other show (Call to Auction).
When you decide you want to make ridiculous sums of imaginary money, where do you start? Well, that all depends on what you have. If you have been playing for a while, chances are you have a level 80. All characters have two primary profession slots, and maybe, if you're really lucky, you'll have some professions already trained! The higher, the better.
There are two ways to make gold in WoW. Grinding and everything else. If you are literally starting from nothing, I'm sorry to have to be the one to tell you this, but unless you have a friend willing to loan you money, you're going to have to grind. You need gold to make gold in the auction house.
Grinding/farming
You can get a gathering skill and gather, you could run your character through endless 5 mans and BGs to buy epic gems and sell them, or you could go and solo old world instances and sell or disenchant the drops there to people leveling tradeskills. Grinding is the most common way people make money because, quite simply, you are creating money with an investment of nothing but time.
People can get really good at this. I know a guy that has over 20,000g and got it all from making 600g an hour mining. Another player I know has a level 80 herbalist saved to extended Ulduar 10 and 25 raid instance IDs with everything up to Freya cleared (including her keepers) [edit: but not Freya herself]. A soft reset of the instance every 30 minutes allows one to pick 10 frost lotus in her room. That's 60 lotus a day at 75g each (on my server). If you farm intelligently, you'll have more than you ever need.

Business
I couldn't figure out how to title this section. "Professions" doesn't work because that includes gathering, "the auction house" didn't work either, because grinders use it to sell things, and "crafting" doesn't include everything in this category. Business is where this column will focus the most. There are a plethora of business opportunities for players who have the knowledge to identify them and the guts to try them out. There are also plenty of business opportunities that have little to no risk or investment, but require a lot of time to execute.
Assuming you're in a typical market with a bunch of regular players who will buy goods of all sorts and a few other auctioneers, you will find that there is an equilibrium. The riskier and more time consuming something is, the more profit there is in it. This is because your competition is going to have some risk averse people as well as some busy people, and they will have their own thresholds. If you find the perfect market that isn't risky or time consuming, you can count on someone else figuring it out too, and thereby reducing your profits.
The most popular types of business are:
- Crafting consumables: flasks, enchanting scrolls, gems, anything players need for their PvP and PvE endeavors.
- Crafting gear to disenchant: you can turn all kinds of base mats into enchanting mats this way.
- Crafting gear for players who will wear it: lots of people do this, so there's less money in it.
- Cross faction arbitrage: hard to do without two accounts, but other than the transfer fees and time (and sniper risk), it's like printing money.
- Market price speculation: Very risky, very rewarding if you are good at market timing. Or lucky.
- Stack size speculation: less risky- if you see eternal belt buckles for cheap in stacks of 20, you can probably assume that someone will pay more per unit to buy them in singles.
Additionally, these businesses all share a barrier to entry. You need to invest time and gold in order to get them going.This means that your competition has to have spent the same time and gold you did to even consider competing with you.
Tune in as I spend the next few weeks talking about how to identify and execute business opportunities, how to configure your UI to maximize your time spent, and how to spend your ill gotten gains.
Being an auctioneer is like being able to print money. Or gold, as it were. Wait, that doesn't make sense... you can print on gold, but you can't print gold. That would be closer to transmutation? I can transmute titanium, but that's only worth it if the price of saronite is low enough to justify the time spent making it. I need some sort of analogy here. Whatever, I'll figure it out later. Making gold? Every week, Gold Capped will teach you the tricks of the trade. From setting up your auction addons and user interface, to cross faction arbitrage, to learning how to use your tradeskills.
Filed under: Gold Capped






Reader Comments (Page 1 of 5)
zombiesaysrawr Feb 14th 2010 3:16PM
I'm on an rp server, people pay crazy amounts of gold for things that just look cool that would sell for about 10 gold on any normal server.
Chris Anthony Feb 14th 2010 3:27PM
Hell, on RP servers people will pay ridiculous amounts for gear that wouldn't even be worth auctioning on a normal server. :) There are certain "sets" of gear that can only be acquired in Eversong Woods (Scraggly Leather, etc.), and I got my Alliance bank alt's beginning funds on a new RP server by running a Death Knight up there and filling my bags with that stuff, over and over. It's not too bad if you have something to watch in the background, and while the vendors pay 2-4c per item, I was getting 1-2g on the auction house. An afternoon's worth of killing Treants got me ~100g from people who wanted the low-level matching sets for RP purposes.
(I am not above admitting that I kept a set of each for myself. :)
Arktic Feb 14th 2010 4:42PM
Shoot, an entire afternoon and only about 100G? If you took that same DK and did leveling quests... especially the Outland ones, you'd make more than that in quest gold, and vendoring quest rewards. Plus, you'd have an extra level or two under your belt should you ever decide to take that DK to 80.
Sometimes you need to look at how you're making your money, and ask yourself if there are more time efficient ways of doing it.
Netheral Feb 14th 2010 6:52PM
That's what we call opportunity cost, I'm willing to bet that Basil will go into that subject sooner or later. (Hmm, how much gold could I get from that bet?)
Chris Anthony Feb 14th 2010 10:04PM
@Arktic, what I didn't mention was that I was there to acquire a specific set, and it took several hours for the last piece (the bracers) to drop. ;)
surfingpikachao Feb 14th 2010 10:25PM
@Netheral
I'm always like that. People talk about how they farmed all the mats for something in 5 days, and I relay onto them that they could have quested for those 5 days, and have double the amount of money they need to buy those mats. They never understand potential gain. xD
Culdin Feb 14th 2010 3:18PM
sweet! my friend makes a TON of money farming herbs, he even took over the herb market in Silver Hand for a couple days
uncaringbear Feb 14th 2010 6:05PM
Hehe, Silver Hand has several dedicated herb farmers who are all very active and competitive on the Auction House. I'm really grateful that the population is large enough to support and keep us all in business.
I have to say that I REALLY take offense to the 'poster' in the article that claims farming in Sholozar Basin is not profitable. I can tell you right now that is bull crap. I have made a huge amount of gold farming in the basin. Yes, flying endless circuits gathering herbs.
K Feb 14th 2010 6:09PM
Talking about herbs...
If you have an alt with Inscription (and possibly herbalism) then pray that Blizzard introduces new Darkmoon decks in Cataclysm. I caught up on the Nobles deck thing just before the prices started dropping and still ended up with a Greatness trinket and a 15K profit.
Camo Feb 15th 2010 8:00AM
@uncaringbear:
Yes you can make huge amounts flying endless hours in circles but the pic states that you won't get _capped_ and if you compare the time you spend there and the time spend posting a few hundred autions in the morning like Basil you're looking a much lower gold per hour.
The best thing about auctions is that you don't have to do that much after posting them while grinding will always be time consuming.
I'm a lazy auctioneer. I buy cheap netherweave, craft the bags and sell them.
They sell quite good and I barely do dailies.
As an altoholic the hardest part about making gold is to keep it and don't spend it on random stuff but hey everyone wants his dual spec and riding.
Rob Feb 15th 2010 8:29AM
He said you wouldn't get Gold Capped. Did you get Gold Capped gathering herbs in the Basin? I'm sure you can get "Rich", but there's a difference between Rich and Wealth. Wealth allows you to make OTHER people Rich.
1 Traveller's Tundra Mammoth
1 Mecho-Hog
1 Battered Hilt
Still Rich? A Wealthy character would be.
Eturyu Feb 15th 2010 9:55PM
@Camo
it depends.....i'm one of those altoholics who never does his dailies and as such never really have more than 2-300g on any toon.
However my guildie, has bought :
His traveling mammoth,
4 mechano's (one for me and my girlfriend, and a 3rd guildy)
He bought me and my brother dual spec on our alts (2 of mine actually one of my bros)
he has bought 3 people that i know of, their epic flying, & cold weather flying
and his standard gift for when somone rolls an alt is 500g......
to be blunt he's like the sugar daddy of our guild, hes the biggest carebear i know...
if he's not at cap he must be pretty dam close.......
all from sholozar ....mining / engineering ......motes of fire stack/ saronite.....
Treehugger Feb 14th 2010 3:22PM
Very nice article, will be interesting to see the results of the pole. I myself have had around 13k gold max just last month saving up for my Mechano- Hog. I had 6k when I decided I wanted one and had it within 5 days.
The amount of money one can make in Wrath is crazy- I made around 7k by doing all 25 dailys possible each day I was saving (Tournament/Hodir mainly then whatever I could be bothered to do), I spent around 350 emblems on epic gems to sell aswell as my transmute and some herb gathering. All in all I was impressed with how quickly one could obtain a large amount of gold if I put the effort in, although slightly shocked at the speed I did. Note- I did burn myself out and have yet to do a daily circuit (Tournament quests or anything like it) since I got the hog early January.
Heres hoping for a new daily quest hub to keep money making fresh!
onetrueping Feb 15th 2010 4:25PM
It's eleven feet long. Because it's magical.
Aaron Feb 14th 2010 3:27PM
Good luck with the new column. I'm just passing the 600k mark myself since beginning in November.
Concise and well thought-out writing so far, keep it up.
minttunator Feb 15th 2010 5:49AM
I'm a selfish person and I wish there weren't articles like these. Please don't do it, Basil! :P
Example, when the mmo-champ guide hit in September, those us who already knew about the AH had to spend several weeks driving newbs out of the market, operating at a loss most of the time. Very annoying. I'm afraid this column might cause a similar influx of wannabe millionaires who are just following a tutorial and have no idea what they're really doing.
Johnny Feb 14th 2010 3:28PM
I find it funny that in the poll, a perecentage of people said the most money the have had over 214,748g, 36s, and 47c and even some said over a million gold, even though the cap is 214,748g, 36s, and 47c. Don't lie people, it hurts my feelings. :([removed]
Chris Anthony Feb 14th 2010 3:34PM
I believe that 214,748g, 36s, 47c is a per-character cap. In theory it's possible to have 2,147,483g, 64s, 70c on a single server.
wow Feb 15th 2010 12:00PM
Johnny, the 214k limit is per toon. A couple ways to continue earning more is to send gold to another toon or just use a guild bank, which doesn't have a gold limit afaik.
Tomatketchup Feb 14th 2010 3:43PM
Yeah, be honest like me, max money I've ever had is 2000g. That's right, I'm really bad at moneymaking. And I have 4 80s. 4 80s and not any single one has got anything over 2000g.
Therefore I can already say now that you'll be my favourite person on WoW.com, Basil.