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2-18-2010 @ 1:04PM
Amy Brady is an avid gamer, and a skilled one at that. The draw of the Frag Dolls has been the authentic, if meaninglessly rare, combination of nerdiness and catalog-model looks.All the same, Ubisoft's pitch-group has weakened its appeal by contradicting its original premise and embodying, at several points, one of the stereotypes it claimed to be refuting. Back in 2004, the girls openly declined opportunities to capitalize on their attractiveness such as a swimsuit series. By 2007, the group was fully exploiting aesthetics, appearing in a PCXL feature complete with a Cosmo-style pout on the cover and a frat-boy interviewer informing the reader of having doused himself with Axe body spray.There's nothing wrong with that kind of publicity per se unless the objective is to accomplish gender-blindness. You'd be surprised how many of us, in terms of gaming, make no distinction between men and women. Continually emphasizing one's sex and appearance, however, defeats the purpose and actually countervails feminism.
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