Gold Capped: Using blacksmithing to make gold on the auction house

Want to get Gold Capped? This column will show you how, and is written by Basil "Euripides" Berntsen, also of outdps.com, the hunting party podcast, and the call to auction podcast.
Blacksmithing is a crafting profession that has made me a lot of money. Today, we'll talk about how you can use blacksmithing as something more than a couple of extra gem slots for your main, and actually make gold! Many people with crafting skills invariably have tried linking their profession in trade and saying "tips appreciated." Has that worked for you? Me either. If you want to make money with any crafting skill, the true profits are from acquiring the mats yourself, crafting, and selling your wares over the long term. As I mentioned in my previous post, the default UI won't cut it for our purposes, so let's get cracking and set you up with a proper crafting UI.
Tools of the trade
To start with, you absolutely must have auctioneer installed. There are other addons that would work, but auctioneer is what I use, and it's widely supported with other addons we'll need. I'm not going to go into too much detail on how to use it for now, but you should download and install it. Once it's working, go to an auction house and click the blue fast forward arrow at the top of your screen. Note: that button really is blue in game :P

This process will take a little time, so be prepared to do some blank staring. What it's doing is grabbing a complete list of every auction on the auction house right now, and what you will be doing with this information is deciding what items are profitable. When it's done, auctioneer will be able to tell you the current price of any sellable commodity.
Now that auctioneer is installed and you've done a first scan, let's get an addon to apply all this data to our crafting window. Go and download the LilSparky's Workshop addon. Now when you open your blacksmithing window, you are presented with a list of recipes you can make, as well as two new numbers: their cost and price, and the difference is your profits. Now the first thing we need to be aware of is that, out of the box, these addons will be telling you what they think you can sell something for if you're firm on price and there's a fair bit of demand. If, however, you plan on undercutting to make a quick sale, you need to change some configurations. Right click on the first of the two numbers (your sell price), and click the following option: value module- auctioneer min buyout.

Now right click the right number (your cost) and choose cost module- auctioneer market:

What you just did was tell Lil'Sparky to approximate the cost based on auctioneer's market data, and calculate how much you can sell it for based on if you undercut the lowest buyout. If you only have one scan, you should double check the cost data for a while, and auctioneer might feed some wildly skewed numbers out until it's seen a few weeks of data.
Crafting for profits
Now when you look at your crafting window, you see when something is profitable, and you can focus on crafting these. That wasn't so hard, was it? Here's the interesting part. You'll probably note in a couple of days that some of the most profitable items come back unsold, even though you were the lowest price and weren't undercut. This is because these items are niche items with a very low demand. For example-- BoE blue equipment. The real skill in managing a crafting profession like blacksmithing is learning (or being able to predict) what items are in high demand and are still profitable. If you have the inventory space, auction house listing fee money, and patience, you can list high profit/low volume items on the AH and serve what people like to call the "long tail" of the market. Most of your auctions will come back unsold, but the ones that don't will have sold for considerably more profit than something where you have lots of demand (and lots of competitors).
Now let's look down the list a little bit until we find the high demand items. Typically for any profession, the consumables are where the money is. Since the majority of blacksmithing's recipes are going to be gear, I'll save you the time and tell you the consumables you want to focus on:
- Eternal belt buckle
- Titanium shield spike
- Titanium weapon chain
- All the skeleton keys
- All the enchanting rods
Making profits on the buy side
Learning to increase your average sell price is hard, and beyond the scope of this post. You can, however, always make more profits by buying lower priced mats. The tried and true methods for this are to advertise in trade chat, however if you simply post a "WTB x [cheap], pst" you'll probably meet limited success. Most people responding to trade WTBers are looking to sell for more money that we're willing to spend. Also, even when it's really cheap, it's usually a one time thing. Your best bet is to advertise something like "Looking for miners, pst" and to everyone who sends you a tell, ask them whether they'd be willing to farm saronite (or cobalt, or whatever) for you, and how much they would charge. Tell them it would be a long term cash on delivery relationship, that you collect mail twice a day, and you tip for large batches.
[Image credit: Flickr]
Being an auctioneer is like being able to print money. Or gold, as it were. Wait, that doesn't make sense... you can print on gold, but you can't print gold. That would be closer to transmutation? I can transmute titanium, but that's only worth it if the price of saronite is low enough to justify the time spent making it. I need some sort of analogy here. Whatever, I'll figure it out later. Making gold? Every week, Gold Capped will teach you the tricks of the trade. From setting up your auction addons and user interface, to cross faction arbitrage, to learning how to use your tradeskills.
Filed under: Gold Capped
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Reader Comments (Page 2 of 2)
cjamieson Feb 20th 2010 5:49PM
Cool article! One quick question. If I scan while on my bank alt, will it change my data when i hop on my leatherworker and blacksmith alts? or do i need to scan on each character I'm on?
Doma Feb 20th 2010 6:12PM
I believe there's an option to change which profile you're recording data to. along the lines of "[realm]-alliance" , "[realm]-horde" , "[realm]- neutral" , and "[realm]".
The default should be recording data to your realm + faction. As long as your bank alt is on the same server+faction (and that's the point isn't it?), you're drawing from the same set of data. So the answer is probably yes.
Momus Feb 20th 2010 6:02PM
I've been gold capped a week now. Was a bit of an anti-climax when I hit it. I promised myself I'd stop the AH playing once I hit it, but to no prevail. I still print around 2k gold daily with Jewelcrafting and inscription.
kerfax Feb 20th 2010 6:38PM
Thank you for the lilsparky callout. I've been looking for something like that off and on for the last year at least.
Cyno01 Feb 20th 2010 7:00PM
Blacksmithing + enchanting made me a crazy amount of gold, like tens of thousands in a week or two before 3.0.8 fixed the mats on several items. Too bad...
http://www.wowhead.com/?item=40959
splodesondeath Feb 20th 2010 7:32PM
It all boils down to this:
Supply and Demand.
Understand them and you win the Auction House.
leathaldose Feb 20th 2010 8:35PM
Why the hell did he put up the Skeleton Keys? they all require blacksmithing to use them. and why the hell would a blacksmith buy what he can make for cheaper. this is a lame to include those. enchanting rods are a givin, make money on those 24/7. Think the dude who wrote this article is a moron.
leathaldose Feb 20th 2010 8:47PM
Wanna talk about making gold? here take a look at this....
http://i747.photobucket.com/albums/xx119/hattricks_gold/goldenhour.jpg
Her name is Hattrick i'm on the Korgath Server
you can Compare achievements >Statistics>character>Wealth
Oriflame Feb 21st 2010 12:13AM
I'm not saying you're doing a bad job, but that isn't all that much to brag about.
dan Feb 20th 2010 8:51PM
"Many people with crafting skills invariably have tried linking their profession in trade and saying "tips appreciated." Has that worked for you? Me either."
I generally make 150g tip per current tier item actually.
steve Feb 21st 2010 12:55AM
belt buckles and cheap consumables are not going to get you gold capped. due to ease of entry (low cost of mats, only requires 415 blacksmithing) there is going to be competition, and profit/time spent or profit/real time elapsed is going to be craptacular. I've done the belt buckle/70 boe blues thing and you're looking at 1000g per week under the best of circumstances with little to no competition.
The real money in blacksmithing is selling the current tier of epics. I got the ashen verdict recipes the day i reached the required rep and have made anywhere from 2k-8k of profit per boot/leg sold. Even now I can easily sell at least 4 pieces a week for 3k in profit a pop all for very little time investment. There is not likely to be much competition due to the high cost of acquiring the recipes and mats.
WB Feb 23rd 2010 10:51AM
Unfortunately that appears to be realm / profession reliant. On my server it's very difficult to sell the current higher tier BoE plate epics. I have a friend who makes a fortune on leather and cloth stuff but I've seen plate sit for days unsold at (and even below) mat cost.
I do see lots of Belt Buckles move though. Enchanting rods are a mixed bag - even being the only one posting them and keeping them pretty competitive with the mat cost I sell very few over the period of a week.
I've never tried selling the keys only because they're SO easy for Blacksmith's to make. The market will be flooded with them this week (thanks to this post) but maybe in a couple weeks they'll be worth checking out.
Noekh Feb 21st 2010 7:09AM
Yay! Thanks for writing this Basil! I wasn't sure if you would or not when I suggested it last time, but this is going to really help me: since my main's a BS/Miner. *shifty eyes* (I just have no herbalists :P) Big hugs to you!
Tim Feb 21st 2010 10:27AM
Is Lilsparkies up to date? I just DLed it and I am having issues.
Bart Janssen Feb 21st 2010 5:01PM
Well done you just told everyone to stuff up the market for every craftable.
Fortunately most folks won't bother.
Let me explain. If you always undercut the lowest price then the price will drop to equal or below the price of the mats.
The best way to price is to know the value of the mats and set a markup appropriate to your time spent. If you can't sell at that price you don't want to sell!
The only way to make consistent gold is to set solid prices and stick to them.
What you describe results in the bottom falling out of each market that you enter.
duke.geren Feb 21st 2010 9:55PM
LilSparky's Workshop hasn't been updated in months.
IsWhosit Feb 22nd 2010 10:58AM
Ever since this posted belt buckles, chains, and spikes on my server have bottomed out well below material costs from every Tom, Dick, and Harry mass-producing and undercutting each other wildly. Awesome. Now nobody is making any money on them.
Jippen Feb 23rd 2010 3:34AM
I'm surprised at the author. Read the changelogs on your addons! See the magnifying glass just to the right of the circled >>?
That asks WoW for the entire AH in one go, and if it fails, falls back to scanning each page. If it works, it takes 3 seconds to scan the AH.
That sure beats the 20 minutes the suggested method takes.