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2-23-2010 @ 5:16PM
What Rowan is saying here is that a successful business strategy for Blizzard would be to cater to the interest of a dwindling set of high level characters while making no attempt at all whatsoever to expand the player base with new blood, or do anything to rejuvenate older content both for new players expecting a more up-to-date experience, or older players making new alts to keep their interest going by trying something new in Azeroth rather than in, say, Guild Wars 2 or whatever the latest new thing is that they could make new characters in. Obviously, Rowan is a genius at marketing. ;)
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