I'd love to see a world boss type event, like a timed attack on a major city. Once a day, Deathwing sends a flight of twilight drakes to attack Org and/or Stormwind. They come down into an area that isn't always crawling with lowbies and begin wrecking havoc, killing NPCs, causing "damage" to buildings via a neat phasing implementation, and players have to organize into raids to stop them. Set them up so they make their way to some important NPC created for this purpose, or maybe even to Varian/Thrall (screw Hellscream) and kill them if they aren't brought down in time. Rewards can be semi-tangible, like rep/honor/exp/etc or a cool long-term buff, like the dragons shouts etc. 12 hours of +10% stats or something, so people would want to participate. Personally I'd love to see it tuned with more than a typical raid in mind, so everyone in the city would want to rush to battle at the call to arms, and who tagged or who's in what group doesn't matter.

It's way too early to think this through much more than that.

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