Gold Capped: Selling with Auctioneer's Appraiser

Auctioneer is a wonderful addon I've mentioned a few times already, and today we're going to talk about how to use it to sell your goods efficiently. First up, go download and install it. Now, when you open the auction house, you will see a different interface. We'll be going over a bunch of other useful functionality this has in another post, but today, we're focusing on selling. Do a quick scan by clicking on the fast forward arrow:

You should make a point of scanning the AH this way as often as possible, but generally not more than a few times a day. I do it every two days, or whenever I need the data. This allows auctioneer to learn what items are worth in your economy, by keeping track of the listing price over time.
Selling with appraiser
You have two primary types of selling-- one where you are selling a lot of a single item, and one where you are selling a few of many types of items. In the both cases, you'll want to use the appraiser tool. Click the appraiser tab on the bottom of the AH window, and note that everything you can sell is listed to the left, and your competition is in the middle. Click the refresh button to update your scan data for just this item.

Now, the best practices for selling many types of items is to sell them in multiple types of stacks. Appraiser has a slider for stack size, and you can either enter in your own unit price manually, or use a default pricing scheme. Pricing schemes are interesting little buggers, but you are generally safe with leaving it set to "market". If you manually change your price, this will automatically change to "fixed". In case you're wondering, putting it at "market" assigns a value based on the historic price data you have for this. Personally, I tend to either undercut heavily, or if there's little stock or competition, overprice. Rarely in-between.
Note the check box for "enable price matching"- we'll go over configuring this in a sec, but be aware that this will try to undercut you competitors.

Selling automatically
In appraiser, you also have the ability to automatically post a bunch of different types items. It takes a bit of setting up, but once you do it once, you can log in and post all your tagged auto-post items automatically with a single click. First, we need to configure our undercut settings. To set it up so you undercut everything by 10.5% when you check "enable price matching", click the "configure" button at the top, and you will find the appraiser settings. You can leave these mostly default, however I like to change the bid percent to 0%, so it always prices bid and buyout the same.

Now click on the "match modules" category, then on "Undercut". This page is where we specify the default undercutting behavior.

The most important part of this is the undercut percent -- you could alternately choose to undercut by a certain fixed value (like, say, one copper). Also important are the sliders just above that. The first one is how far below market price undercut will function, and the second one is how much it will mark up above market value if you have no competition. I find 100% and 75% suit my needs.
The way you see it set up here, whenever that box is checked, it will always undercut the lowest auction by 10.5%, and if I have no competition, will add a 75% markup over my pricing scheme (fixed or market, depending on the product).
Now that we have our undercutting configured, select each item on the left you want to automate, and check the "enable batch posting" box. Set the quantity and stack size for each one (ideally this will not change), and then check "enable price matching". Now we need price data. If your scan is still fresh, you can just skip this step, but if you only want to scan the items in your bag, alt-click the "Batch post" button. This will refresh the data for any item you've flagged for batch posting. Once your data is good, you batch post everything you marked in the first step by ctrl-alt-shift-clicking the same button.

Reinventing the ... what?
Auctioneer's batch posting is an extremely powerful tool that lets you participate in way more markets than if you had to do everything manually. This function is also performed very well by other addons like QuickAuctions 3, however I'll detail this in another post. The reason I still use Auctioneer for many non-glyph markets that require batch posting is that Auctioneer doesn't need to have a custom fallback price for each and every product you sell. The price matching function will default back to a value based on market price.
For example: it's fine in the glyph market to have all of your glyphs fall back to, say, 40g if you have no competition. If you're dealing in raw gems, however, you'd have to go and manually manage the fallback price for all your gem categories: rare, epic, and uncommon for each type of ore you prospect.
Nothing's perfect
One notable missing feature in Auctioneer is the ability to mass-cancel auctions. I have a quick and dirty solution for this (of course): a couple of little scripts:
This one cancels all auctions by name:
/run local i=1;local n=1;while n ~= nil do n=GetAuctionItemInfo("owner",i);if n~=nil and strfind(n,"^Scroll") then CancelAuction(i) end i=i+1 end I simply change "^Scroll" to whatever it is I need to cancel. Here's another one you can use to cancel based on time left:
/script local o="owner" p=GetNumAuctionItems(o) i=p while (i>0) do local _,_,c,_,_,_,_,_,_,b,_,_=GetAuctionItemInfo(o,i) t=GetAuctionItemTimeLeft(o,i) if((c>0)and(b==0)and(t<2))then CancelAuction(i) end i=i-1 end This will cancel any auctions that say have a short ("30m") or medium ("2h") time left. You can simply change the section where it says "t<2" to suit your needs. "t==3" will cancel all auctions with a long ("2h-12h") time left, but leave all the short, medium, and very long auctions (t==4) alone.
Filed under: Gold Capped
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Reader Comments (Page 3 of 3)
keith Mar 6th 2010 9:18PM
Personally, I will never use an addon that has to be running before I even get to the login screen... I don't know if WoWEcon still does that, but I never trusted it for that reason.
Sunstreaker84 Mar 7th 2010 12:57AM
Hmmm - I've been running it for years now with no problems. But you're right, I've nearly ditched it a few times thinking the same way. At the same time, I haven't heard of anyone using it that had their account hacked.
Phanteom Mar 6th 2010 10:04PM
Awesome article. I use Appraiser a lot but this allows me to take it to new level.
One question though. I'm new to scripting, where do you apply (enter) the script?
Thanks!
Basil Berntsen Mar 6th 2010 10:44PM
Press enter, paste, press enter again :) Alternately, you can type "/m" to bring up your macro window, click new macro, choose a name and icon, then paste this there. Then you can drag the macro onto your action-bars.
Harbinger Mar 7th 2010 9:37AM
I have two questions:
(1) When you set your Max Under Market Price Markdown to 100%, it appears like you're saying that you're willing to undercut somebody who has put up an item for 2% (for example) of what it's worth. Is that what this means?
(2) When I was looking at the Max Under Market Price Markdown toolbar, it said that if it can't undercut the lowest price, then it would undercut the lowest price that it could undercut (e.g. if something is below what it would vendor for, it'll undercut the first auction that isn't below vendor). Is there a way I can tell it that I don't want to have it post an item if there are multiple auctions below it? In other words, I've found that posting something at 75% market value is worthless if several people are flooding the market at 40%-50%.
(3) I followed all of the steps here but Auctioneer did something odd, and I'm not sure why. After doing a batch post, it put up some Borean Armor Kits (and several other items) I had for 175% of market price, despite the fact that there was competition (exact same item, exact same stack size), and the competition was at 49% market value. I'm not sure why it's acting like it doesn't have competition and should mark up. I did, by the way, run a fast scan immediately before doing the batch post, and it is set to enable price matching.
Any help (either in response or in a future article) would be appreciated, as I really can't use the feature again until I know how to configure it better and work out these kinks!
Either way, thanks for the helpful articles!
Sarge Mar 31st 2010 5:29PM
Those are my questions too exactly!
I would love if anyone could answer them.
Shikozu Mar 8th 2010 12:25PM
Yes, Auctioneer has gotten a bad case of bloat. However, it has some functions that none of the other addons have that I just cant live without.
I strip out quite a few modules before using - and have a much better experience. I share the stripped file with friends - too bad I can't upload the lighter version to Curse, like the UI packs :-(
andoring Mar 8th 2010 3:25PM
I don't have an addon for the AH but I do have a couple dozen items I look at frequently. One thing that's obvious are these huge swings in price over time. Obviously, it's a game of "supply and demand", but my suspicion, especially after reading this article is that using the addons can lead to larger swings in prices... especially if people don't have a good understanding of the history of an item.
For example, Goldclover... usually sells for 30g+ on my server and "mentally" when it hits 35g I start selling the stuff (and it sells). However, over a week span I saw stacks and stacks flooding in from several characters and the price flew down to around 10g. Under normal logic (that of someone going in each day on their own and looking up the stuff), they'd see this as abnormal and say "time to buy... not sell", but for whatever reason the goldclover just kept coming in until it hit 6g.
I think the problem comes up when people are simply selling on a percentage of the market and not KNOWING the product.
andoring Mar 8th 2010 3:34PM
Oh... just a side note... I didn't really see it as a "problem" for me... I bought it all up. But, more a general "problem" for someone who's not getting the most out of their product by dumping it at 20% the normal value.
Kaervek Apr 2nd 2010 4:13AM
How long did it take you to get rid of that stock-pile? Are you still holding on to some of it? Does the space it holds up in your mailbox / bank justify the profits you eventually realize on the investment. Is that profit timely enough?
It always pains me to see the market flooded with items at excruciatingly low prices. Stacks of Tiger Lily are going for about 7G a piece these past two days, and while a part of me wants to snatch all those up and sit on them for when the prices increase (even if by a single gold-piece, it's profit), but I'm always hesitant to fill my inventory with so much of a single item, especially when I'm really not sure if that price will go back up a respectable amount.
Steph Mar 8th 2010 9:08PM
I used the appraiser on my Auctioneer last night for the first time. I never know what it was for before i read this post.
It has helped alot with loading my auctions on the auction house.
The only problem I seem to be having is that, I am new to Vashj...I just moved from Darrowmere as we all know about the PVE change to the realm.
Well when I log auctions for my herbs I have been farming on my priest the buyout prices people are putting them in for is becoming rediculous.
45s to buy out single northrend herbs. This is rediculous.
How am i ever going to make money when people go and put auctions in for such a low price.
I think people need to look at the size of there stacks and the price they are putting them in the AH for, your make the rest of us poor you know.
Up the anti people. I want gold not debt...
iceveiled Mar 24th 2010 4:46PM
If people are selling low, buy it low and hold onto it. Nobody says you have to resell right away. The market will fluctuate and when it does, sell high again. OR level an inscriptionist, mill the herbs you purchased for so low,and sell the pigment/ink.
To really excel in the AH marketplace you have to diversify your markets and it helps to have toons with multiple maxed crafting/gathering professions. The more markets you can "game", the more options you have for profiting.
thutch77 Mar 29th 2010 5:25PM
I love how people argue with Basil about undercutting being effective or not. He's the author of freaking gold capped people. He's doing something right.
Usually, when I log in and see something hasn't sold, the reason why is usually, "Oh, someone undercut me." Then I relist them. If you undercut for lower than your competition is willing to go while still making profit, yours get bought first. Noone scrolls down to page 2 and says, "Oh, look! Someone has 20 flasks for 40 gold more. I think I'll take that one." First one on the page gets it. Plain and simple.
Thanks, as always, Basil. Great articles.
Kaervek Apr 1st 2010 6:34PM
In this article, you advise against scanning the AH more than a couple times a day, but how does this effect a person's Snatch List ventures? Won't the Snatch List be showing results from your most recent scan, or does it re-scan for those specific items when you use it to search?
Thanks for the articles, they've proven to be very effective for me :)