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Reader Comments (Page 1 of 1)
3-15-2010 @ 9:03PM
Heilig said...
"Without brand equity or varying product quality, premium pricing is impossible for all but a handful of items."
THIS.
THIS THIS THIS THIS THIS.
There is ZERO PURPOSE to undercutting someone by more than a single copper. You are selling the exact same item. Nothing differentiates your product from anyone else's. In the real world, quality differentials can explain dramatically lower prices, but in the WOW economy, undercutting someone by 15% on teh same item is like having two Gap stores across the street from each other, one selling a shirt for $50 and the other selling the exact same brand of shirt for $32.50. It just doesn't make sense. the only distinguishing factor on the auction house is whose name comes first, and that is accomplished with one copper as well as it is with 100 gold. You're only hurting yourself.