The Lawbringer: Legal gold sales? Not a Blizzard's chance in Hell

As an introduction to our promised discussion on gold farming, I wanted to address an idea that's been circulating in the WoW blogosphere. There has been some talk that Blizzard could solve the problem of gold farming and hacked accounts in one fell swoop by simply selling the gold themselves. It's an attractive idea on its face, as some feel as though Blizzard's current ban on Real Money Transaction for gold ("RMT") is nothing but an ill advised Prohibition. Permit people to buy gold through Blizzard, the argument goes, and the keyloggers, site spoofers, hackers, and spammers will go back to the rock from under which they came, just like the Mafia disappeared after alcohol sales were permitted in 1933. Oh wait...
The obvious problems have been pointed out before, including: rich brats will have more advantages over folks with jobs and bills; inflation will cause Azeroth to resemble Zimbabwe, the Weimar Republic, or -- God forbid -- Norrath; players will be forced to pay up to stay competitive; WoW-clone MMOs will follow Blizzard's lead, leaving players with few refuges from RMT markets; Blizzard devs will be "encouraged" to design the game around acquiring and spending more gold; players who can't remember website names will still think "www.l3g!t-w0rlduvw0wcr@ft-g0ld.c0m" is Blizzard's website and download keyloggers, etc. Some don't believe this parade of horribles is enough to discourage Blizzard from creating this quixotic market. To the doubters, let me add some legal issues that would affect Blizzard and players, namely: property rights, taxation, and investment advice.
Any of that sound like improvements to you?
The Current Situation
Let's begin by first examining the current legal situation. We, as players, are in a contractual relationship with Blizzard. This contract is composed of two documents, the End User License Agreement and the Terms of Use, that define the rights, responsibilities, and privileges of each party. So let's see what the documents have to say.
The End User License Agreement states:
And just in case you missed it, the Terms of Use state:2. . . . You agree that you will not, under any circumstances: . . . C. exploit the Game or any of its parts, including without limitation the Game Client, for any commercial purpose, including without limitation ... (b) for gathering in-game currency, items or resources for sale outside the Game;
So, Blizzard is quite clear about this--you are not allowed to sell gold. Why not? Well, let's start with the fact that you don't actually own "your" gold.2. . . . You agree that you will not, under any circumstances: . . . B. exploit the Game or any of its parts, including without limitation the Service, for any commercial purpose, including without limitation ... (b) for gathering in-game currency, items or resources for sale outside the Game;
Missed it? Here it is again:4. Ownership.
A. All title, ownership rights and intellectual property rights in and to the Game and all copies thereof (including without limitation any . . . objects, . . . character inventories, . . .) are owned or licensed by Blizzard.
So right now, gold sellers are selling to you what belongs to Blizzard, not the poor sap they "stole" it from. If Blizzard was to sell gold, you would pay money to buy something that would still belong to Blizzard. Now, as a premium service, it doesn't cause any legal issues per se, but it edges Blizzard closer to the line that Linden Labs is walking with Second Life.Ownership.
All rights and title in and to the Service (including without limitation any user accounts, . . . objects, characters, . . character profile information, . . . ) are owned by Blizzard or its licensors.
Linden Lab's Market
Now, as we've already covered, Linden Lab has the LindeX®, a market to exchange dollars for Linden Dollars ("$L") (Get the impression that Linden likes the look of his name?) As a result, all the business tycoons of Second Life are playing with currency only one exchange away from "real" money. However, Linden has this clause in their Terms of Service:
If Blizzard were to set up a BlizzX, they would likely have similar provisions in its terms of use. Here's the thing -- we don't know if this clause could be enforced. This provision was challenged by Marc Bragg, a Second Life user who had his account banned for allegedly using an exploit to buy land. As discussed a few weeks ago, the case never made it to trial; after losing a pretrial motion to have the case moved to arbitration, Linden Labs settled the case. In his opinions, however, the judge did suggest that Linden Lab's advertisement that "you own your stuff in Second Life!" contrasted sharply with the above provision. It is entirely possible that a judge may find such provisions are improper -- that if the gold is bought like real money and is spent like real money, it can't just be appropriated like Monopoly® money. He may find that gold is a virtual property to which we, as players, have ownership rights. In which case, our relationship with Blizzard and our gold will radically change.1.4 Second Life "currency" is a limited license right available for purchase or free distribution at Linden Lab's discretion, and is not redeemable for monetary value from Linden Lab.
You acknowledge that the Service presently includes a component of in-world fictional currency ("Currency" or "Linden Dollars" or "L$"), which constitutes a limited license right to use a feature of our product when, as, and if allowed by Linden Lab. Linden Lab may charge fees for the right to use Linden Dollars, or may distribute Linden Dollars without charge, in its sole discretion. Regardless of terminology used, Linden Dollars represent a limited license right governed solely under the terms of this Agreement, and are not redeemable for any sum of money or monetary value from Linden Lab at any time. You agree that Linden Lab has the absolute right to manage, regulate, control, modify and/or eliminate such Currency as it sees fit in its sole discretion, in any general or specific case, and that Linden Lab will have no liability to you based on its exercise of such right.
Problems with Owning Gold
So what happens in a world where we own our gold? First, obviously, Blizzard's lawyers will be busy rewriting our EULAs and TOUs. Who wants Blizzard redirecting money for game development to the lawyers? (And I see the lawyers in the crowd are the only ones with raised hands.) Next problem: the kind of crazy judge who says that players deserve property rights in their gold is the same kind of crazy judge who would still make Blizzard responsible for safeguarding it. So now, when some moron visits www.ub@r-ch33p-w0w-g01d.c0m and downloads a keylogger, Blizzard would have to convince a jury pool that the little innocent mama's boy in the witness chair was not a helpless victim of the evil foreign gold farming company taking advantage of big bad Blizzard not investing in account security. Who thinks this is a good use of Blizzard's resources? (I see the lawyers are again raising their hands.) So us owning our gold means less money for Blizzard to make new toys. Sound like an improvement?
Taxation
Next problem deals with our relationship to our government. (I'm speaking to the Americans here, but this isn't only an American issue.) The idea of taxing MMO generated revenue has been tossed around for a while. For the record, the IRS says that when one sells gold, an account, or power leveling services, one does owe taxes on that income. Whether non "cashed out" gold is subject to taxes has been a gray area, with the IRS declining to step in yet. It's certainly with the purview of the government to tax such an "income" source. Here's what the IRS says on the matter:
The report then goes on to explain the reasons why IRS may choose not to subject our phat loot to taxation, including the difficulty in valuing the property we have accumulated in game. This issue goes away in the presence of a Blizzard sponsored exchange. If we assume an exchange rate of $5/1000 gold, I have "earned" a grand total of $50 in the last year. Now this may seem like couch money, but for some people, that total comes up to be a substantial amount of money. Furthermore, perhaps you have seen this graph:[A] person is generally subject to tax upon finding or earning money or treasure, winning a lottery, prize or award, stealing property, or trading one piece of property for another, potentially leading some to conclude that transactions involving virtual property are or should be subject to tax.
As you can see, the people in charge of government spending have the fiscal discipline
Investment
Finally, if gold is treated as players' property, then Auction House PVP become a real life investment, just like playing the penny stocks. Which means that gold selling guides become investment advice. Which means the Securities and Exchange Commission now can get involved. Which means that people who give AH PVP advice, like our very own Basil Berntsen, would have to file a Investment Advisory Registration, including full disclosures on their own investments on the AH Commodities Market. Is this a path we really want to go down?
Let me explain again -- No, there is too much. Let me sum up: gold selling could radically change our relationship to Blizzard, forcing them to spend more money on non-game development. It would likely prompt a government desperate for cash in taxing our now easy to value virtual wealth, and it would subject the people who help us increase that wealth to ridiculous SEC rules. And this is on top of the complaints that everyone has already mentioned about the idea. This is why I predict that the odds of Blizzard setting up a gold exchange are less than a Blizzard's chance in Hell.
Stay tuned next week, when we look at a novel theory for attacking gold farmers -- tortious interference in contract.
The Lawbringer is provided for your entertainment and is not legal advice. If you have a real legal problem, contact a real lawyer. If you have general questions about law or law school, shoot me an email at lawbringerjd@aol.com or tweet me @wowlawbringer.
Filed under: The Lawbringer






Reader Comments (Page 1 of 7)
Snark Mar 16th 2010 4:16PM
"rich brats will have more advantages over folks with jobs and bills"
say wha? how many paris hilton's are playing wow?
Pimpdaddyskeet Mar 16th 2010 4:33PM
LOOOOOOOOOOOOOOOOL WUT U SAID
Irem Mar 16th 2010 4:29PM
Not many, although there are plenty of kids who have computers of their own and their parents buy their subscription to WoW, and who can go to their parents and say, "I need $20 for WoW gold, can I have it?" and the parents will say yes without a second thought. Most of the time the parents probably don't even know enough about WoW to realize that buying gold isn't part of the cost of playing, and just think they're giving the kid an extra chunk of cash to help support his hobby, as a reward for good grades or whatever.
Mir Mar 16th 2010 4:34PM
Back before server transfers existed and I was still hopping around looking for a permanent home (ie I had to abandon my 60s to start at level 1 anyway), I sold 3 different accounts on EBay. (I know boo hiss downgrade the bad man) All three were to people using their parents credit cards. I'm well aware that ancedotal evidence is not proof, but I'd hazard a guess that there are a fair number of spoiled brats out there that would love to get 100-200K gold as part (a very small part for some) of their bday present.
Hivetyrant Mar 16th 2010 4:34PM
Only one, she sits in Shatt selling bags and glasses for popular people
shadcroly Mar 16th 2010 4:39PM
Rich is a word that tends to change it's meaning depending on who you're talking to. Rich for one person would be having a brand new car, while rich for another person would be having the Internet in their house that wasn't dial-up.
I guess a better way of saying it would have been "people with disposable income", rather then "rich brats", but "rich brats" gives you that nice little image in your head of a sneering little 12 year old who things he's better then you because he bought all his gear with mommy's credit card.
The choice of words is okay, the meaning is still there, and the point still stands. Blizzard would make an absolute fool of themselves to start selling gold on their own, and here's to hoping that this article gets people to realize that.
Como Mar 16th 2010 4:46PM
Well, I have a joband wouldn't call myself a rich brat but that is the prominent theme on this site, if blizzard says it's bad then the rest of the readership follows (clearly this is not everything but an observation based on my experience, mileage will vary). It's stupid because they could very easily implement this. Plenty of games before have and more will. Except everyone thinks it evil, morally reprehensible, ect. Seriously I'd love to buy some gold, and what advantage is it going to give me? Instead of having to level my blacksmithing skill over 4 weeks I can do it in a week since I have a job. In all reality, this won't help those spoiled brats the author speaks of nearly as much as some of us who enjoy the game for raiding and don't want to spend 2 hours a day farming mats for professions and gems. But w/e I don't expect blizz to ever implement this and it's a shame because it really could help the farming situation out, and it wouldn't be hard to put in inflation controls. Christ do it eve style, don't have blizzard sell gold, have the players sell it. While I understand the points that this and other articles have made this one is full of lame excuses. I mean, I know when I want legal advice about ToS, EULA and taxes I almost certainly go to a wowinsider blogger.... no offence to the writers here, I wouldn't be reading if I didn't enjoy it but really, the authors stick to what they know and stop dishing out legal issues for this when in reality they have no clue what the actual situation is.
Ata Mar 16th 2010 4:49PM
I know quite a few people who play the game completely on someone else's bill, be it their parents or someone else. Don't tell me you don't know of some kid when you were going through school who seemed to get everything handed to them, from clothes to even cars, not having to do a lick of work for it? I've no doubt that if something like Blizzard selling gold were to happen, those sorts of people would become very obvious, -very- fast. I don't play any, but I'm pretty sure you can pinpoint the people who have things handed to them pretty fast on any of the pay for premium 'Korean' style mmo's out there.
Or, on the opposite side of things, are people who work and have bills, but have no problem with using a lot of their money on 'play' items...I used to play the online strategy game 'Evony Online', and unless you got in on a brand new server within a week or two of it starting you had little hope of competing (at least back when I played) against anyone who had a head start on you, regardless of the bit of time where you are 'safe' from attacks from other cities. The biggest 'guilds' were usually run by people who had no problem throwing money at the game to get items, which they then used to dominate the server. People would flock to the 'popular' guilds either because they didn't want to be attacked by those groups, or simply from the whole moth to flame situation. I imagine RO and other games of a similar bent see this, too.
I don't have much experience with any other games that offer things in exchange for real money, but I pointedly avoid them, -for that reason-. There's the sense that you're not 'special' enough to access certain content, that you really can't compete with those who can pay for things, regardless of how much the game developers will jump up and down claiming that you can. (Like the D&D online game where you can play for free...but you are restricted in class and can only have x amount of gold on you at a time. Sure, you can still compete with the guy with the premium account who can carry enough gold to buy that high priced awesome item on the auction house, serious!) I don't play those games, and I wouldn't play WoW if it even came close to it, either. Minipets are one thing, premium features or gold is another.
Kurash Mar 16th 2010 6:42PM
@Como
No offense, man, but it doesn't sound like you even read the article. Everything you point out as a potential benefit is refuted by the columnist. I'd recommend re-reading it if your concerns remain unanswered.
tabardsrock Mar 16th 2010 6:51PM
@como: you have no idea what you're talking about, so move along plz
Celess Mar 17th 2010 5:12AM
@Como
1) Read Article
2) Discover "Return" key and learn about "paragraphs"
PocketFox Mar 17th 2010 10:58AM
@Como
"...the authors [should] stick to what they know and stop dishing out legal issues for this when in reality they have no clue what the actual situation is."
Did you miss the part at the top of the article where the other mentions she is a *third year law student*? Who is *specializing in Internet law* (as mentioned when this column first started)? I'd say the author is way more qualified to comment on the "actual situation" than you are.
...Oh wait, your entire comment proves you didn't read the article anyway.
Clearout Mar 16th 2010 5:16PM
Oh such a good article! I love it, and you are by far my favorite columnist on wow.com, thank you for doing this!
Meatwadz Mar 16th 2010 5:32PM
As of this insightful article, you are my favorite as well!
Lucidien Mar 16th 2010 5:57PM
^ This. So much this.
This is the first time I've ever added to my Favorites folder an individual article. I've Facebooked some of your former articles to certain gold-buyers I know, but this is a first for Favorites. Jolly good show.
Brian Mar 16th 2010 6:19PM
After taking a break from WoW, and playing Aion where Gold Selling was absolutely rampant I can definitely agree with the column in the context it was written.
Blizzard creating gold to sell out of thin air would destroy the economy. It would quickly cost you 200g for a stack of ore because money would be so inflated...
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Then on the other hand you have Eve's model. They sell you game time cards, which you can transfer electronically to someone else through the account management website. It works something like this.
I go buy a game time card on the account management screen, and choose to gift it to someone else. I select the server name and type in the character name of the person that is buying it, along with the price that we agreed upon in-game. The person then has an option on their account management screen to accept it. The recipient then accepts the Code, along with which character to pay for it on. They get one month free, and the money is immediately mailed to the character of my choosing. At that time Blizzard cashes in on the hold they originally put on my Credit Card or Paypal account when I authorized the transaction.
Works well for people who can farm a lot of money and can let them play for free, and allows others to buy gold legally and effectively. Due to the limited demand, prices are fairly level as to how much gold is worth one month's game time, though obviously from expansion to expansion this would increase. And since this is gold that is already in the market, it can sustain itself because the gold isn't created at that moment out of thin air, which would cause wholesale inflation.
Crowqueen Mar 17th 2010 5:19AM
The problem with that in WoW is that it is essentially "to them that hath be given". If you have enough time to play EVE, you can essentially play for free. If you don't, you're paying £13 pm like the rest of us. I resent that, it makes me unwilling to sign up for EVE, and WoW is a single, level playing field at which I do fairly well. WoW is also cheap enough at £9 per month (in the UK, at least) for this to be rendered essentially redundant. I'm paying 30p a day to avoid all the other expensive hobbies I managed to accumulate over the years. I'm happy with the situation as it is, and I don't at the moment have a job.
Even if there is a case for it from people who spend all day online (and at the moment I'm clocking up a lot of time because I know I have the opportunity at the moment which won't necessarily arise again once I finish the course that will enable me to get a job again), I'm sceptical that this will appeal to people who don't have enough time to do the necessary farming in order to accumulate the gold this would naturally cost. Given that anything on the auction house already costs *gold*, even low-level items whose prospective buyers can usually count their silver pieces on two hands (unless they like me know how to make the most of their malachite), I'd say these would reach crazy prices, putting them out of the reach of all but the most dedicated level 80s, who have already been paying their competitively priced subscription for a while.
EVE is an entirely different game and different economy. The whole game is about farming, essentially. However WoW's emphasis is elsewhere, which is why the economic aspects of it should not be overstated.
Endario Mar 16th 2010 4:17PM
That was... surprisingly interesting. I look forward to the next installment!
gatheringsin Mar 16th 2010 4:18PM
Great article! As someone that's been casually researching gold
farming/selling, the information here (and that key logging site you linked) are definitely good reading materials.
EBGreen Mar 16th 2010 4:20PM
Let me start by saying that I think gold selling legal or otherwise would be a bad idea. Having said that, I'm not a lawyer or law student. I don't even play a lawyer on TV. So, could someone please explain how Blizzard selling gold would be different from any other micro-transaction game?