The Lawbringer: Interfering with gold farmers

So last week we engaged in some speculation about how WoW might change if Blizzard permitted gold sales. Personally, I think that the damage to the game economy and culture would be far more damaging than any legal issues that might develop, but it's worth noting that legal issues could easily develop. As for the here and now, certain facts about gold selling remain:
- Gold selling is against the terms of both the North American and European EULA and TOU.
- Gold selling is performed by a number of companies, many of them located outside the Unites States.
- Gold sellers acquire their gold through obnoxious farming behaviors and account hacking.
- Gold sellers exist because of gold buyers.
The basic idea is simple: if you induce someone to break a contract with someone else, you are liable for any damages inflicted on that someone else. (Unless you're breaking someone up from their fiance -- the dumped guy or girl can't sue you for the wedding deposits. Some states do allow the divorced husband or wife to sue the cheating lover for the closely related tort of "alienation of affection," so avoid falling in love with someone else's spouse in Hawaii, Illinois, North Carolina, Mississippi, New Mexico, South Dakota, or Utah.)
For a basic example, let's pretend I hire a neighborhood kid to mow my yard all summer. In mid July, a lawn care company convinces me to go with them. In this scenario, the kid could sue the company for inducing me to break our contract.
To establish the tort or "thing you sue someone over" of interference in contract, you have to prove four things. We'll use MDY v. Blizzard, aka "the Glider case," to demonstrate this process. First, Blizzard had to prove that a valid contractual relationship existed between its customers and itself. Guess what guys, players have a valid contracts with Blizzard! Next, they had to prove that MDY knew about players' contracts with Blizzard. Considering that a contract is necessary to play, proving that knowing someone who played also meant knowing the player had a contract with Blizzard was pretty easy. Third, Blizzard had to prove that MDY intentionally and improperly interfered, causing a breach of contract. Again, the Glider guys knew that using the program would cause a breach of the contract, yet offered their product to players who used it to breach their contracts anyway. Finally, Blizzard had to prove it was harmed by it. Blizzard gave testimony that they spent $1 billion in combating bots and gold farmers in 2007.
[Edit: It has come to my attention that I occasionally can't read my own sources. That should read $1 million.]
"Aha!" You may be thinking. "Blizzard can just sue these pesky gold farmers for tortious interference in contract!" Elements one, two, and four are certainly there, but we have to look at element three. Does selling gold induce players to breach their contracts? EULA and TOU time.
2. Additional License Limitations.
... You agree that you will not, under any circumstances:
C. exploit the Game or any of its parts, including without limitation the Game Client, for any commercial purpose, including without limitation ... (b) for gathering in-game currency, items or resources for sale outside the Game;
Some of you of a more lawyerly (read devious) bent might notice something -- selling is clearly prohibited. Buying is not. This omission is especially obvious when compared to the European TOU: [emphasis mine]11. Ownership/Selling of the Account or Virtual Items.
... Blizzard does not recognize any purported transfers of virtual property executed outside of the Game, or the purported sale, gift or trade in the "real world" of anything that appears or originates in the Game. Accordingly, you may not sell in-game items or currency for "real" money, or exchange those items or currency for value outside of the Game.
Now, I don't know why a prohibition against buying gold was left out of the North American EULA and TOU. Remember that Blizzard can ban your account at any time for any or no reason, so it's not like they need that provision to ban gold and account buyers. However, given that the provision was included in the European license, the absence of a gold buying prohibition in the North American license strongly suggests the omission was deliberate. If so, then Blizzard made a conscious decision that buying gold is not a breach of the contract between Blizzard and the North American gold buyer. If it's not a breach, Blizzard cannot sue any gold companies for interference in contract. (Obviously, this can be fixed at any time by changing the EULA/TOU. Come on, Ghostcrawler, it's got to be easier than a moose!)IX. Selling of Items
....Blizzard Entertainment does not recognize any property claims outside of World of Warcraft or the purported sale, gift or trade in the "real world" of anything related to World of Warcraft. Accordingly, you may not sell or purchase virtual items for "real" money or exchange items outside of World of Warcraft.
So Blizzard is out of luck trying to sue gold sellers under that theory. There is, however, another aspect of tortious interference in contract -- third party beneficiary. Let's go back to our lawn mowing example. I hire the neighborhood kid to mow my yard for the summer. Mid July the lawn care company comes around, but I tell them that I'm sticking with the kid. To convince to me to ditch the kid, the company start throwing sticks in my yard, planting kudzu, blowing dandelion seeds, and generally making mowing my lawn as difficult as possible for the kid. He can sue the company for interfering in a contract with a third person (me) by making his performance more expensive or burdensome.
What about the gold sellers? A third party beneficiary (TPB) claim is somewhat similar to a regular interference in contract claim, except that instead of looking at the contract between Blizzard and gold buying morons, we examine the contract between Blizzard and us contract abiding players. Is there a valid contract between us and Blizzard? Check. Do gold sellers know about it? Check. Do gold sellers make Blizzard's performance of the contract, namely creating a fantastical immersing world more expensive or burdensome? Considering the lengthy waits to talk to a GM, the ever increasing restrictions on how one can transfer gold, the spammers that have to be banned, the hacked accounts that have to be restored, I think it's fair to say gold sellers make running Azeroth more burdensome. Finally, we can show damages -- that $1 billion Blizzard spends every year dealing with these pricks is clearly damages.
Does the idea of players suing gold farmers just seem too bizarre to be true? Well, it has happened -- Hernandez v. IGE. Hernandez was a fellow WoW-er sick of IGE spam, so he did something about it and sued. He launched a class action lawsuit on behalf of all World of Warcraft players against IGE US, which he thought was the operator of IGE.com, a gold selling site. Unfortunately, it turned out that IGE US had quietly sold IGE.com to Affinity Media and had sold the real money transaction business to Atlas Technology Group. Hernandez didn't find out in time to add these companies to the complaint, and so Hernandez settled with IGE US out of court, dropping the lawsuit with prejudice (so he couldn't file another complaint against them) in exchange for IGE US promising to not sell gold for five years, starting Aug 26, 2008. Of course, since IGE US had just sold the RMT business, it's mostly a promise not to do what they weren't going to do anyway.
What's the takeaway from all this? Using a third party beneficiary theory of tortious interference in contract, we as players might be able to win lawsuits against gold selling companies. While monetary damage compensation would be nice, simply forcing slimy companies like IGE and their ilk to stop selling gold would be an awesome victory.
Next week, we'll be shifting gears a bit and examining the one permissible situation in which to share accounts: parent and a minor child.
This column is for your entertainment and is not legal advice. If you have a real legal question, ask a real lawyer. If you have general questions about law or law school, you can email me at lawbringerjd@aol.com or tweet me @wowlawbringer. Now if you'll excuse me, I have a pally to level. Hammer of the Righteous!
Filed under: The Lawbringer






Reader Comments (Page 1 of 7)
daggnabbit Mar 22nd 2010 11:08AM
how else do nubs get the g to buy hilts?
masteroaktree Mar 22nd 2010 11:16AM
It'd be nice to see trade chat cleared up a little with the absence of those lengthy, annoying gold-selling advertisements.
Nyctef Mar 22nd 2010 11:41AM
http://wow.curse.com/downloads/wow-addons/details/spam-sentry-anti-goldspam.aspx
Ebon Plaugebringer Mar 22nd 2010 1:30PM
Like BadBoy myself. (Plug ins for blocking lvl 1 characters, and ANAL spam are available too :D )
http://wow.curse.com/downloads/wow-addons/details/bad-boy.aspx
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OT (because I rather not do two separate posts).
There was a thread on mmo-champion a little while ago about gold sellers. Basically, the OP account was hacked and he was pointing the blame on the gold buyers for fueling the demand for gold selling and account hacking.
People were admitting to being gold buyers, and their justifications for gold buying were sickening. Their sense of entitlement was horrifying. One claimed he doesn't have the time to make gold because he has a full time job and a family, simply the "I have a life excuse," so he buys gold to cover the cost for repairs and flasks for when he raids. He went on saying it was too hard to make gold, then he ironically called people who make gold the right way as no-lifers, leaching off of welfare.
Making gold is no means hard or time consuming, I can make 150gold a day just by half-assing the argent tournament dailies. More than enough to cover the cost of repairs and flasks for a night of raiding.
Personally, I think people forget that WoW isn't a game of instant gratification. I mean, no one can roll a new character 1-80 and use that same character in a ICC 25 raid inside a hour, but I've seen plenty of people who seem to think that way. -.-
Russell Mar 22nd 2010 8:14PM
Ebon, I make anywhere between 500g-2000g a day simply by logging in for 15-20 minutes twice a day. Once in the morning before work, once after work (occasionally a third time for another few minutes in the evening, but mostly on weekends).
As you said, it's easy to do with a lot less time than more people think. You just have to be creative.
Urza Mar 22nd 2010 8:20PM
@Russell Sounds like you're playing the auction hall. Personally I'd love to see a gold farming guide that didn't involve the AH.
Darkseid Mar 23rd 2010 9:34AM
Dude, if gold ads are your realms worse problem with trade chat clutter, consider yourself lucky!
ravyynn Mar 22nd 2010 11:17AM
If someone starts a class action against these leeches I will sign!
Basil Berntsen Mar 22nd 2010 12:40PM
Me too!
Alden Mar 22nd 2010 12:51PM
Class action lawsuits benefit no one but lawyers usually. Read that contract you get when you become part of a class.
I remember I was offered one with apple, because their first generation iPod batteries sucked.
If I had singed up, I would have recieved a $50 credit to an apple store. The lawyers suing would have recieved $20 I believe.
Assuming there are 100,000 (yes, I pulled that out of thin air) people that buy iPods, you just worked to pay a lawyer $2 million for a stupid lawsuit.
If you are going to sign up to be a member of a class, just do yourself a favor, and calculate how much the lawyer is making. Its eye opening.
Gemini Mar 22nd 2010 1:29PM
Typically joining a class action lawsuit affects you very little, as you are not actually going to the courtroom and testifying, you simply reap the benefits if the case is won. And if a lawyer manages to get $5,000,000 worth of recompense to the members of the class, well, that's worthy of getting paid too. Lawyers can't pay the bills on pro bono.
bitten Mar 22nd 2010 3:06PM
If gold sellers get shut down *and* they have to pay the class action lawyers, as far as I'm concerned that's a bonus.
Silversol Mar 22nd 2010 1:51PM
You have my axe....er name.
Alan Falcon Mar 22nd 2010 2:40PM
The idea here isn't so much what I gain, it's what they lose. Lawyers can have the full balance of what the gold farmer company owes me if they make the gold farmer company go away.
Rob Mar 22nd 2010 11:25AM
I think we need to draw the line a bit more sharply.
There are two types of people who sell gold; those who have proven nonexploitative techniques who amass a ton of gold, and those who use the known exploitative techniques (account hacking, botting, etc).
There are many people with tons of gold and nothing to do. I've even thought about gold selling, because why not, i'm at the end of the game, I dont care if I get banned. Those people shouldn't be ostrisized since we've accumulated the gold legitately (and actually we take large amounts of gold out of the economy since we accumulate our gold via the AH). I fully acknowledge the risk of gold selling/buying, but we need to get more awareness of non-exploitative gold for cash trading sites which are not run by chinese goldfarmers, just guys who are very good at making money and have nothing else to do in the game.
AudreyR Mar 22nd 2010 11:31AM
Gaining gold legitimately does not change the fact that it is not actually yours. It's Blizzard's.
Domni Mar 22nd 2010 11:40AM
For those who have amassed large amounts of gold through legitimate means, congratulations. You spent your $15 and countless hours to make that gold and are now free to buy as many in-game items as you wish, share it with friends and guildies, and flaunt it with expensive clothes, mounts, and purses. That doesn't mean anyone else needs to pay you for your play time. Don't expect to make a real cash profit from your AH zeal. If you have nothing else to do in game, then log out and go outside.
Kaz Mar 22nd 2010 11:46AM
Actually I agree with Rob that people that have amassed a ton of gold though legitimate farming should have an ability to sell it to others. While AudreyR is right that it all belongs to Blizzard, the gold represents a "license" that the player is allowed to use and Blizzard can let that license be transferred without giving up core property rights (its how you buy things off the Auction House, and send gold to your friends) .
The main problem with opening up people to sell gold is that there is no way to know who is a legitimate player cashing out and who is some hacker liquidating someone else's goods. Not to mention the EXTREME rise in "Buy my Gold" Spam, and the horrendous inflation to the economy.
Waco Mar 22nd 2010 11:50AM
>the gold represents a "license" that the player is allowed to use and Blizzard can let that license be transferred without giving up core property rights (its how you buy things off the Auction House, and send gold to your friends) .<
WRONG
WRONGWRONGWRONGWRONGWRONG
That's all a part of the game. Virtual items, all part of the experience that Blizzard is selling you.
Como Mar 22nd 2010 11:51AM
@Rob: Agreed. Funny how they put up a post this morning saying that if you have a well crafted argument or statement don't down rate just because you disagree, and yet look at that since you don't conform to their thoughts and opinions you get down ranked very quickly. It's ok a good majority of the readership here are lemmings, it's hard to find intelligent thought on differing opinions, although it does exist.
@Audreyr: So? If you look at every single EULA written in the past 10 years then every piece of software you've ever bought isn't yours. Maybe it's time for "gamers", and yes the quotes are there for a reason, to say that this is bullshit. Activision turning off servers for games that are like 2 years old, charging for access to dlc (not the actual price but just the ability to buy it), etc. Why can't I take my 100 hours of in game time and give it to another player for a price? A few years ago either adobe, or the people who make CAD started a law suit and tried to sue a user for re-selling his purchased software because it was against the EULA...sound fair, no, well at least he won the case. Same thing not exactly but the point is the man fought against it because it was a stupid arbitrary rule. So tell me this, how does selling my legit earned gold affect you negativity and why should it be the rule?