Actually, I haven't played WoW for several weeks due to life requiring a lot of my time, but I love to read WoW.com to keep in touch with the game I love/did love.

As for the game, ICC has been a lot of fun to raid casual, I'm sure eventually I would have got to the Lich King but the PvP changes added in the recent patch and the promise of the new exciting content gives me more hope of enjoying WoW in the future.

Outside of that, I'm a ret paladin who did top dps meters in our 10mans and I love to try new classes as I've been of my die hard paladin focus. Arcane Mage is great fun but then again I've always love to level.

So yes tldr version WoW is still fun, but the new content makes it even more exciting.

Because your desire to do something and your enjoyment of it are two separate things!

What we often see in drug addiction is that over time the addict's desire to use the drug (ie heroine) increases, while the pleasure they derive from it decreases.

The former psychological term for the increasing desire is "incentive value". So, the incentive value increases, pleasure (or fun, I guess) can simultaneously decrease. It's pretty neat, actually.

Meant "formal", not "former". Darn lack of edit button...

Lots of people stop having fun and stick around as a reaction to the thought of falling behind on the AH, or the chat kinda thing with pals hoping something happens. I do it myself when I don't feel like playing but come on to check patch notes and stay up to date/do my AH thing.

Personally I think if I'm sick of wow it means I'm sick of video games at the moment. There's pve, questing, alts, and pvp. In pvp there is capture the flag, hold the bases, etc. There's attacking cities. Exploring. Helping pals. Working on the twink. Collecting new items.

If none of those sound good to me it means video games don't sound good to me at the moment.