Gold Capped: Making money with enchanting scrolls

Want to get Gold Capped? This column shows you how. Join author Basil "Euripides" Berntsen, also of outdps.com, the Hunting Party podcast and the Call to Auction podcast.
Enchanting is like the auctioneer's sonic screwdriver. Having a maxed-out enchanter is a major boost to many other professions, as their ability to disenchant is just amazing. It will help you recuperate money when leveling your professions, as well as open up business opportunities that may not have been profitable otherwise.
So how else can you make money with enchanting?
The wrong way to make money with enchanting

Working for tips is something that can be worth it if you want people to help you level; however, it's a complete waste of time if you want to make serious money. The reality is that even if you're making 10g per job, considering all the hassle of getting to the person, trading mats and haggling over the tip, linking your book in trade brings in less money per hour than, say, doing a random dungeon. It brings in way less than someone who has access to the auction house and a little bit of entrepreneurial spirit can make!
If you have rare recipes or something, it might be worth your while; however, I never link my book in trade. I respond to people asking in trade, but more often than not, I'll just offer to sell them one of the scrolls I've made.
The best way to make money enchanting gear
Ever since Blizzard announced the ability for scribes to make armor and weapon vellum that will store an enchant to make a tradable scroll, selling enchant scrolls on the AH has been the best way to make gold from enchanting gear.The process is simple:
- Enchant vellum
- List scrolls on AH

Look down that list, and ensure that you only make scrolls that are going to sell for more than you could sell the mats for, whether you farmed or made them yourself or not. Otherwise you're spending gold enchanting other people's gear. Admirable though that may be, morally, I prefer to save freebies for friends and guildies.
You might want to look into finding some sort of profession addon that inter-operates with LilSparky's Workshop so you can sort. The one I use even lets me sort by profitability. Unfortunately, it barely works these days and is not seeing much love from the guy who kept it taped together when I started using it. If you feel like tinkering with a recalcitrant, always buggy and occasionally data-corrupting addon, download the Lilsparky's Skillet clone at your own risk here. There's light at the end of the tunnel, though; the author is apparently rewriting this from the ground up, which will be awesome.
"List scrolls on the AH"? Easy enough! These days, even the default UI lets you post stacks based on unit or stack price and list as many stacks as you want with one button click. Still, for this, I like to use Auctioneer's Appraiser tool to automatically undercut everyone. Click on my post about it to see how to configure it. You'll have to go over your whole inventory once to set all the scrolls you made up, and as you expand your production, you'll have to mark each scroll as auto-post once (click to embiggen).
Lastly, while I rarely advocate this if it's done with any level of dedication, if you wanted to mass cancel and re-undercut anything, these scrolls are probably the only thing where that's worth it. It's usually going to be less than 50 different types of scrolls, there's no deposit fee and there's often a butt-ton of margin on them. You don't want to give it away, but if you log in once in a while to cancel and relist, you're trading profits for volume.
If you do choose to cancel and relist, this macro will be handy:
/run local i=1;local n=1;while n ~= nil do n=GetAuctionItemInfo("owner",i);if n~=nil and strfind(n,"^Scroll of") then CancelAuction(i) end i=i+1 end It will cancel any enchanting scrolls auctions you have up, allowing you to relist them.
This market may or may not work out for you; sometimes there's too many aggressive undercutters or too many aggressive AH campers. If this is the case, your only option is either to find some other profitable niche or try to shock them out of the market. If you elect to shock them out, you're going to need another addon: Quickauctions. It's much more suitable for pricing wars, although it takes a long time to configure. More on that later!
Filed under: Economy, Gold Capped
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Reader Comments (Page 2 of 3)
Faith Trust Apr 28th 2010 6:21PM
Perhaps you have the cost of opportunity, because as long as they are gaining something, they make up your one week sell profit in several low profit sales.
Basil Berntsen Apr 29th 2010 9:44AM
Nonsense, jfofla. Just because there's no loss of gold for having your auctions come back unsold doesn't mean that you aren't spending time on them, as well as mats that you could have sold. Your logic requires so much demand that your competition gets bought out and there's still demand to go around. This is true sometimes, but more often than not, if I'm undercutting you and I see that there's huge demand for something, I'll just make 30 scrolls and make sure that I never run out.
Daethar Apr 29th 2010 10:29AM
I agree with jfofla. Unless you need money RIGHT NOW (in which case the AH is not a good solution for you anyway), you can afford to list it and re-list it until you get what you want. I can't tell you the amount of times I've simply re-listed an item with 0 deposit, and ended up with much more gold for quite minimal effort.
Basil Berntsen Apr 29th 2010 10:53AM
Yeah, but now I'm selling more volume than you and only losing however much I'm undercutting by. I'm making more profits in the end. Also, assuming I have no limitation of how many mats I can make or buy, you won't sell a thing unless I misjudge demand and run out of something.
Your idea will work if there's so much demand that the mats become scarce, however that's not going to happen often. I establish a high threshold and hold firm on price in many markets, but not on markets where you can get mats so easily and cheaply.
Wonkey the Monkey Apr 29th 2010 3:10PM
jfofla has the right idea. The only way constant undercutters "win" is if their time is worth nothing. For most people, it's better to relist every couple of days with a reasonable profit margin until the items sell.
I don't agree completely with the "double their price" theory because there is still a certain price that the market will bear, and as long as there are undercutters on the supply side, that price will fall. The important things are to never sell for a loss, to be aware of recent pricing trends, and to be patient and wait for the people who are selling at a loss to give up because they aren't making any money.
Lars Petersson Apr 29th 2010 3:10PM
This only works if the scroll eventually sells.
Otherwise you're just wasting time relisting it while someone else is making a profit from selling their cheap scrolls.
If your scroll is ridiculously overpriced potential buyers will just ask in trade and get it then...
sonatasun May 6th 2010 4:54PM
I don't share the same experience or observation. Here is why. To make money, you must have a transaction. It's absolutely the first rule! Nothing else matters if you don't actually get the sale. I will list a scroll to undercut market. If I can't make a profit, I'll find some other scroll.
There is one circumstance where I will post the highest price for a scroll. This is when a new tier set becomes available.
About buying and reposting. I'm totally cool if you want to repost my offerings. In my view, you are assuming my risk in the hopes of reward.
splodesondeath Apr 28th 2010 6:15PM
Awesome! I just got Enchant Weapon - Mongoose following the Karapalooza 2010 guide, and now I can become rich!
Faerillis Apr 28th 2010 6:23PM
First time reader, sadly I am on a short break from WoW, but thank you. And you 'mint' Gold.
Lemons Apr 28th 2010 6:27PM
Sounds like a pretty comprehensive guide. I always knew scrolls were profitable, and I've sold a few, but now with these tools I might be able to turn over some serious profit.
jam Apr 28th 2010 7:33PM
People offering services for free/for small tips, like in your screenshot, are often just looking to level their profession fast. I doubt they're as charitable after reaching the max skill.
Basil Berntsen Apr 29th 2010 9:56AM
I know, and if that's what's happening, more power to them. If they aren't working for skillups, though, then my statement stands :)
icepyro Apr 28th 2010 9:57PM
Funny, my enchanter makes scrolls for all my alts, but I've never actually looked at pricing on the market. Then again, I'm not max level yet. I also make plenty off other professions (which ironically are not max level either), so I really haven't felt the need to look into it. I'll have to give it a look. Thanks for the tips.
Also, I use Skillet and LSW too, so if something comes along and/or it gets fixed, please pass the word on. It honestly drives me batty sometimes, but when it works, it's gold. Not so much for enchanting, but the other professions where you craft parts as well as product (engineering), I wouldn't give it up unless something better is out there.
Now if only there was a way to combine professions so I could have ore and queue up to smelt then make the stuff I make in one window. I think I'd personally fund that project if I could.
Alex Apr 29th 2010 1:22AM
I have lots of scroll on the AH but they just wont sell often enough. I didnt do any research as to wich are more profitable though, apart from checking what's on the AH before crafting. I'm gonna try some things listed here and hopefully it'll work.
Sometimes I think it's a bit harder for people to find the scrolls they want due to the way they are listed on the AH, and because of the crappy search feature.
All other craftables are pretty straightforward, you want a shield, you go to armor and then shields. Hell gems even have a dropdown menu to list them per colour. Sadly this isnt the case for scrolls. It takes lots of time to search through all those pages for a scroll with the enchant you want for the item you want to have enchanted.
And the search option doesnt do much good either, you get one typo in that pretty long "scroll of enchant gloves: gatherer" or whatever and the thing wont find anything.
This may not be a big problem on US servers but on EU servers there are plenty of people who arent that good with english.
If they could refine these things and make the AH search option more user-friendly, it would be a good thing for all proffesions i think.
Anyway, sorry for the long post. ;)
Basil Berntsen Apr 29th 2010 9:57AM
I totally agree- the blizzard search UI could use a ton of improvement, and for scrolls, it's one of the major things blocking demand.
Olivier69weber Apr 29th 2010 4:14AM
I can never thank Blizzard enough for introducing enchanting scrolls. I make about 500 gold of profit a week from selling them on the AH (Emerald Dream - Europe). It makes up for the dreadful poverty I suffered while leveling up enchanting. I never had enough mats, and dreaded the cost of all these ''rods'' you had to make every time you wanted to level up to the next stage. I was always too embarrassed to spam the trade channel looking for work and derisory tips, so really I only ever enchanted my friends gear for free. Now I have a business. Nice
Ominous Apr 29th 2010 7:04AM
"Quickauctions"
Wow. You mentioned an addon other than auctioneer. Do the AH newbs a favour and do so more often. Auctioneer is far too bloated to be anyone's day-to-day "go to" addon, with features that will never / rarely ever be used.
Basil Berntsen Apr 29th 2010 8:35AM
Auctioneer is what I use for 90% of my work, and I actually use the features it has for buying and selling automatically. QA requires a lot more work for situations like this, because you have to define every single scroll's fallback based on the cost of the mats, and change that when the mats change cost.
Nameless Apr 29th 2010 7:32AM
I'm sorry, but this article has no substance.
It doesn't really say anything at all. Well, okay, this is what it says: You could possibly make more money enchanting scrolls with an add-on that probably doesn't really work anymore. Oh, and barking for tips isn't the best way to make money, sell scrolls instead. Done.
For a weekly article of this nature I would expect something with a bit more teeth in it.
cgdoyle Apr 29th 2010 8:17AM
Enchanting is my main money maker, and having rare enchants goes a long way. My Mighty Intellect to weapon nets me all the gold I need for all 4 of my 80s.