I agree with not caring about QQ over your success. However, I'd take a moment to ask "Is this a sign that I could be getting MORE profit from this?"
For some goods, the demand is elastic (changes with supply), and in these cases lowering the price will change how many of them people buy. Large undercuts here do increase the number of buyers.

However, for many other goods, the price doesn't change the number bought - only who they're bought from. Examples are glyphs. I can only have one of a given glyph on my toon. Doesn't matter if you list yours at 10% of the next guy, I can't use two.
In this case, your glyph will be bought if it's the lowest priced. It will only stay the lowest priced until the next sales alt logs on.
There's a window between your listing and the next listing in which a good may sell. Within that window, (while you're still the cheapest) the higher the price you list for, the more profit per sale.

What's this got to do with the article?
Well, if you're getting all this hate mail, it's probably an indicator that you're pitching a long way below the highest price level that your goods would have sold - and thus costing yourself margin.
Keep undercutting them, but test out - do I still sell the same the amount if I list my goods at a smaller discount? If so - take that cash, too!

This doesn't work for goods with elastic demand - such as raw materials or inessential consumables. Only those with a fixed demand, like glyphs, buckles, gems and so on.

Reply