The Lawbringer: License v. Purchase -- Sgt. Joe Friday Edition

Last week's discussion of seems to have left many of y'all rather confused. The occasional hazard of having an idea that is fun to write is discovering that it isn't always as much fun to read, so I apologize for that. This week we'll be skipping the dramatization about License v. Purchase issues to get just the facts, ma'am.
(If you were one of those who really enjoyed last week, you might want to check out my fiction.)
We'll begin by noting that the program of World of Warcraft comes with an End User License Agreement. While vocabulary isn't everything, one has a difficult time arguing that the relationship isn't a license when one has signed a license agreement.
Can software be licensed instead of sold? Of course -- it's like asking if cars can be leased instead of sold. Admittedly, General Motors isn't worried about someone making hundreds of copies of a car and distributing them for free on the internet, but licensing of software is a well-established practice that allows the developer of the software to maintain control of the software even when in the possession of the end user.
I highly recommend thinking of a software license as being analogous to a car lease as we go through this. A licensed program isn't a book, it isn't a computer, it's software that is part a contractual agreement in which the user gains possession and use of the software while the developer retains title. Furthermore, that possession is dependent on the terms of the agreement. In a car lease, those terms include making regular payments and keeping it fully insured; a software agreement often includes terms like not making copies and not using the software to make money. Yes, by taking out a lease instead of buying a car, the lessor loses the right to resell the car, to soup up the engine and jury rig repairs instead of visiting an actual mechanic. The same is true of our license agreement -- we don't get the first sale doctrine or back-up copy privileges given to regular software purchasers. Yes, it may not be fair that most software companies don't even give us the option of paying more to actually get title to the software, the way car drivers have the option of paying more to buy a car, but as my mom would say, "Put on your big girl panties and deal."
Now, the recent decision of Vernor v. Autodesk, a Federal District Court decision in Oregon, has shaken this area of law up quite a bit. Many people are confused about what this case means, thinking that it somehow transformed millions of software licenses into purchases the way Hawaii Housing Authority v. Midkiff turned thousands of long term leases into fee simple purchases of Hawaiian real estate.
Let's start with the facts: Vernor bought authentic copies of AutoCAD from AutoDesk with the intention of selling them on eBay. The AutoCAD EULA forbid any resale of the software, a very common prohibition. (Think back to leasing a car -- the lessor generally doesn't get to sell the car to a third party.) AutoCAD used a well established legal theory -- that violations of the scope of a contract involving copyrights are copyright infringements -- to sue for copyright infringement. To put this idea in car terms, missing a single payment or being a few days late renewing one's insurance is just a contract dispute; driving to Columbia with the intention of never giving the car back escalates the situation to a theft. (Protip: you cannot drive from the United States to any country that does not have an extradition treaty with the United States.)
Vernor argued that the license agreement wasn't really a license agreement, and the court, using an analysis from a 1977 film production case, agreed. Why? The previous case, United States v. Wise, dealt with who owned the film reels distributed to movie houses and turned on the issues of whether the contract provided that the film had to be returned to the studio. The contract for "American Graffiti" required the film stock to be returned to Universal, so it was a license; the one for "Funny Girl" made no such arrangements and was considered a sale. The AutoDesk "license" made no provisions for the return of AutoCAD to AutoDesk. Thus, the district court felt obligated to follow the Ninth Circuit Court precedent, though with some hesitation. As a result, AutoDesk lost its attempt to keep the case from going to trial and so settled.
Another case in the Ninth Circuit, UMG Recordings, Inc. v. Augusto, elaborated a bit on this idea of returning the materials and held that four fact would be highly influential on a determination of license v. purchase:
- The copyright holder gives copies of its materials and does not ask that those materials are returned
- There are no consequences for the recipient should she lose or destroy the copyrighted materials
- The copyright holder does not make affirmative efforts to recover the copies.
- The copyright holder does not keep permanent records identifying who received copies of the materials.
But what does all this mean for World of Warcraft? Turns out, not much. All of these cases revolve around the "First Sale Rule" distribution right that the license was denying. AutoDesk was trying to stop Vernor from selling his legitimate copies, an action so unfair the judge wouldn't go along with it; the WoW EULA, however, makes specific provision for users who want to transfer the software and the license. Just as we saw back in our discussion of Bragg v. Linden Lab, Blizzard has crafted its EULA to avoid provisions that are so grossly unfair a judge might sympathize with the contract violator.
AutoDesk's other argument -- that violating the scope of a license constitutes copyright infringement -- is a big deal however, as it was one of Blizzard's main arguments in countersuing MDY over Glider. In preparation for MDY's appellate argument, to be held this month, next week we'll be looking at the lawsuit in all its gory detail.
This column is for entertainment purposes only. If you have a real legal issue, please consult a real lawyer. For questions about law or law school, email me lawbringerjd@aol.com or tweet me @wowlawbringer.
Filed under: The Lawbringer






Reader Comments (Page 1 of 2)
Hammyfan2 May 31st 2010 9:05PM
Everyone likes making money for years off of work that they did once. It's natural that they're making sure to keep everyone down
Sintraedrien May 31st 2010 9:31PM
a: Why not? They did the work.
b: For your negativity to be applicable, it requires the vagueness with which you state it. (You are implying certain assumptions which would require a wall of text to elaborate, and then another wall of text to debate and/or refute.)
c: And yes, my answer (a) is equally vague, however, I am being flippant, not deliberative.
Sintra E'Drien of the Ebon Blade, né Sindorei
:)
MusedMoose Jun 1st 2010 7:48AM
Care to explain how saying "I did this work and invested my time in creating this product, therefore I should get the money when people want to use it" is keeping *anyone* down?
Joey2250 Jun 4th 2010 2:54PM
I don't like the analogy of leasing a car. While it is very good at helping understand the situation it is misleading. When you lease a car it is one of 2 options. You can purchase the same type of car and own it. Or you can lease it and be bound by the terms of the lease.
With software that is licensed you NEVER have the option of purchasing the said software.
Joey2250 Jun 4th 2010 2:55PM
I don't like the analogy of leasing a car. While it is very good at helping understand the situation it is misleading. When you lease a car it is one of 2 options. You can purchase the same type of car and own it. Or you can lease it and be bound by the terms of the lease.
With software that is licensed you NEVER have the option of purchasing the said software.
Shifty203 May 31st 2010 9:29PM
Hmmmm,
I guess if I were in the situation of Arguing Liscence Vs. Ownership, I would have to maintain the defence that at time of purchase, I own the disk and everything on them. When I purchase them, I have not made any liscence agreement. When I get them home and open them, again, no liscence agreement has been made. In the case of WoW, a liscence agreement isn't made until I try to use the product online.
Secondly,
After purchase, I still haven't made any kind of agreement with blizzard, as EB Games (or what ever your local game store), is the entity that sold me the product. If they actually wanted to cover their butt, this is when the liscence should be agreed to/signed.
In the case of the lease comparision, this would be similar to the dealership giving you the keys to your car after the first payment has been made, then letting you drive it, and not asking to sign a lease till the first time you try and open the gas cap to fill it.
On the other hand, I've always wondered how they can legally sell you a "liscence" of which you can't agree to until after you've opened the product, at which point its un-returnable to most stores.
Sintraedrien May 31st 2010 9:38PM
First, does the box state (readable prior to purchase) that a license agreement is contained within, or that a license agreement with the issuing company (Blizzard) will be required to take advantage of the benefits of purchase?
Second, does the box (as the item purchased) state that the contract is made with the point of sale (the game store), or with the company (Blizzard) and the game store acting as retailer?
Third, is it really true that game stores will refuse to accept a return of purchase? How many people try to return it to that point of sale merely because they do not agree with the license as stated when the software is "activated" (ToS and EULA showing on the screen)?
Hoggersbud May 31st 2010 10:27PM
If you want to return the product to Blizzard, you can. I don't know if your local game store will take it, but Blizzard will take an unused product and pay you for it.
It's even in the license agreement.
SlimPickens42 May 31st 2010 9:32PM
I would hold that the analogy of car leasing and software licensing doesn't hold water. Nobody would ever ask you to lease a car without looking at the contract and then make said car unreturnable, but that is exactly what software companies are trying to do.
Gaz May 31st 2010 10:25PM
If you read the EULA, it allows you to receive a refund directly from Blizzard, so your concern isn't applicable.
Sintraedrien May 31st 2010 9:43PM
Your point to the contrary, many (to my mind unethical) car leasing agencies attempt to take advantage for the leasor's non-reading (specifically the non-comprehensibility) of the contract. But do they attempt to make the car un-returnable? Or do they attempt to merely take as much money from the leasor as possible prior to getting the car back?
And how are software companies (specifically Blizzard) trying to keep the licensees from returning their product/software?
Sintra E'Drien of the Ebon Blade, né Sindorei
Hoggersbud May 31st 2010 9:50PM
>(Protip: you cannot drive from the United States to any country that does not have an extradition treaty with the United States.)
And this is why we don't have flying cars...
But I still have an AquaCAR!
Rubitard May 31st 2010 11:22PM
I'm guessing we don't have flying cars, because most people can't handle two axes, let alone three.
(insert double-meaning, dual-weilding joke here)
Taytayflan Jun 1st 2010 4:08PM
(Protip: you cannot drive from the United States to any country that does not have an extradition treaty with the United States.)
Good to know!
Yoshi May 31st 2010 11:10PM
So would this mean that, at any time you wish to stop playing WoW, Blizzard entertainment will agree to take their product back? Wouldn't they have to since you are technically "leasing their license"?
If they don't take it back, would that mean its not a valid license?
Hoggersbud Jun 1st 2010 1:43AM
No. The ToU/EULA note that you only get your money back if you don't sign up for an account.
If you do...then your remedy is to discontinue your subscription.
Eisengel Jun 1st 2010 2:17AM
In short... kind of.
If you look at the EULA (http://www.worldofwarcraft.com/legal/eula.html), it is stated that you can either:
a. not register for an Account to play the Game ('Account' and 'Game' as defined)
-or-
b. call their number to return the game within 30 days of purchase
It is interesting because the EULA does not specify that you can do this if you don't accept the License, but only if you don't accept the Terms of Use:
"If you do not agree with the Terms of Use, then ..." (remedies a. and b. above follow)
So... if you create an 'Account' and/or keep the 'Game' for more than 30 days after purchase, no-go. I find this interesting though because one has to agree to the TOS and EULA again every time a major content patch or expansion is shipped... if I do not agree to the TOS and EULA at that time, how would that be different from not agreeing to it the first time? I find it interesting that the shelf life of the value of WoW is only 30 days, that I can not return the chattels after that for purchase price, but can only terminate the license by destroying the property.
David May 31st 2010 11:30PM
"Let's start with the facts: Vernor bought authentic copies of AutoCAD from AutoDesk with the intention of selling them on eBay." This is not true, he did not buy them from AutoDesk but instead bought them from garage sales and bankrupt businesses. At no time did he actually buy original copies, nor did he even have a license established with AutoDesk as he never installed or used the programs.
Also, if you want to compare it to car leasing you should include an example such as car companies including a clause that you are not allowed to make left turns (i.e. something you need to do in the normal operation of the vehicle whether you bought it or leased it). This is similar to saying you cannot copy it into RAM without their express permission, in other words a ridiculous restriction that goes against established law (DMCA) that specifically allows it.
Let's also keep in mind that Blizzard offers the code free for download on their webpage (i.e. the trial version), so you don't even need the disc. How can they claim a copyright restriction when anyone can, at any time, simply download it for free just by agreeing to the TOU (not the EULA with the license restrictions). Actually, if you change the region to Europe you have to agree to the EULA, not the TOU, so this is obviously intentional.
Finally, Warden does not act to enforce their copyright, only to enforce a few clauses in the EULA regarding botting. If it was meant to enforce the copyright then they would have to encrypt the data on the hardrive and use Warden to unencrypt it at run time (for example). You can at any time simply copy the components of the game without even invoking Warden, so it cannot be considered to be a copyright security program.
Kaz Jun 1st 2010 8:16AM
hmmmmm....the only thing that I see wrong with software being "licensed" is that there is no way to know at the time of acquisition that one is leasing rather than buying. Everything around the physical and online store seems to indicate a purchase rather than a lease and its not until after installing the software that the user is confronted with the EULA.
With the car analogy you go into the dealer and its very clear that you are either contracting for a lease or a purchase. Not so with software.
Endless Jun 1st 2010 8:43AM
This. I fail to understand why they pretend to be SELLING the stuff, putting it into boxes and put it on shelves in retail stores, instead of giving us just a licence key and a free download.
Same goes for movies and music. They both pretend to be SALES, while, in fact, they are just a bestowal of a very, very limited set of user rights.
And then they wonder why people "pirate" so much. They don't "pirate" - they simply use whatever they bought, they way they see fit, and they see nothing wrong about it.