15 Minutes of Fame: Film pros shoot raiding lifestyle documentary
Video has NSFW language near the beginning.
15 Minutes of Fame is WoW.com's look at World of Warcraft personalities of all shapes and sizes -- from the renowned to the relatively anonymous, from the remarkable to the player next door. Tip us off to players you'd like to hear more about.
It used to be that any mainstream media coverage of gaming that didn't completely denigrate gamers rated rabid cheering and high-fives all around. Things have gotten better in recent years, but we're often left with a sense of lingering embarrassment when journalists miss the boat and ask all the wrong questions from all the wrong angles. It's with great relief, then, that we report on documentary project that's working hard to get it right. LFG Productions, the brainchild of two film industry vets who are also WoW players, is filming a behind-the-scenes look at the intersection of hardcore raiding and real life by following a top-ranked PvE guild through the post-ICC lull and into the coming expansion. (See a sample of some of the raw footage they've collected at last year's BlizzCon, above.) Documentary co-creator John Keating, aka Xod of <Royal Militia> on Bleeding Hollow (US-A), has been corresponding with us for months now about the LFG Productions team's efforts to put its finger on an accurate portrayal of the hardcore raiding lifestyle.

Guild <Royal Militia>
Realm Bleeding Hollow (US-A)
15 Minutes of Fame: How did you first get the idea to bring your work and your gaming together to create a WoW documentary?
John Keating/Xod: About a year and a half ago, me and Zach (my friend and co-worker) decided to collaborate on a documentary. I had produced and directed five of my own short films. And Zach had just finished directing a documentary about spinal cord injury research for Cure Paralysis Now in association with the Christopher Reeve Foundation. Each of us compiled a list of 10 possible subjects for our documentary and pitched the ideas to each other. The subject that we kept coming back to was the MMO. It was an easy choice for us, as Zach also spent his youth gaming (D&D, Nintendo, Magic the Gathering).
How did you meet Zach?I met Zach while working on an indie film starring Jason Biggs and Isla Fisher called The Pleasure of Your Company. That was five years ago, and we have worked together since.
Were you already into WoW back then? You're pretty deep into the game yourself, aren't you?
I would categorize myself as a would-be hardcore raider. My work schedule at the moment varies between 12 and 14 hours per day. Making raid often involves luck and always involves rushing home.
I got into WoW after Zach and I decided to collaborate on a documentary about MMOs. We decided right away that part of the research would have to involve immersing ourselves into the game. I had previously spent the last three years playing Star Wars Galaxies.
I have been playing video games all my life. I was 8 when we got our Atari 2600, and I've had a console for every new generation of gaming. I played Age of Kings RTS for years along with Counter-Strike from its earliest mod days and Team Fortress Classic. My first attempt at an MMO was actually WoW. I made a Horde shaman and got it to level 30 in vanilla. At this point I would have to say that WoW may very well be the best game experience that I have ever had, and that is really saying something.
Tell us about the specific angle of the film you're creating about WoW. What areas of the gaming lifestyle will you be examining?
We are featuring the world-ranked guild <Blood Legion> (Illidan [US-H]) for our documentary. We want to know how being a player in a world-ranked guild affects people. We are fascinated by the relationships that form through the game and the drive to take <Blood Legion> to the top. We have met quite a few of its members, and all of them have an interesting story that we believe will make an interesting film.
So how does one go about funding something like this?
We are funding the film ourselves. In our 12 years of working in film and television, we have come to befriend some very talented filmmakers. We plan to use all of our friends in this endeavor.
That's right, you have extensive film backgrounds yourselves.I got started in film and television in 1996. I took the New York Film Academy's basic and advanced courses and then went on to intern on small projects until I knew enough to be useful as a crew member. I have been lighting film and television as a grip for 12 years. These are the television shows I've worked on: Third Watch, Lipstick Jungle, The Black Donnellys, 30 Rock, Rescue Me, Law and Order, Nurse Jackie and Sex and the City. These are the films I have worked on: Swimfan, The Stepford Wives, Garden State, The Good Shepherd, The Nanny Diaries, Burn After Reading, You Don't Mess With the Zohan and Hollywood Ending. I am currently working on the new HBO drama, Boardwalk Empire, starring Steve Buscemi. It's set in Atlantic City at the dawn of Prohibition.
That's a lot of projects! Aren't the hours of someone in film production fairly prohibitive to be able to indulge in something like regular raiding? How do you manage?
Yes, very prohibitive. I'm committed to working 12-14 hours per day during production. For the last two months, I have had Thursdays and Fridays off to develop this documentary, which I have also used to make an extra raid day. My guild, <Royal Militia>, is a really great guild. Even with my attendance issues, I have managed to get 9/12 ICC 25-man hard mode, and I really owe them all for letting me be part of that. They really are exceptional people.

<Royal Militia> is currently 9/12 of the ICC-25 hard modes. We are working on Putricide at the moment.
Back to the movie -- are you looking for any specific talent, sources or players right now? What's your focus right now?
We have begun filming our project. At the moment, we are arranging our shooting schedule so that we can visit as many of the <Blood Legion> crew as possible before BlizzCon.
We have decided to shift the focus of our documentary to the worlds 10th-ranked guild, <Blood Legion>. We will show the real people behind the guild and the way being a top performer in an MMO plays out in their lives. We have just finished our second shooting day with Sabina Hemmi, aka Lawliepop (co-GM of <Blood Legion>) and we are planning visits to several states, including a trip to Anaheim to visit the <Blood Legion> crew at BlizzCon.
Have the pre-expansion blues played into your project? The pre-expansion blues give us a unique advantage in filming. It gives us the chance to see the side of the player that you can't capture during progression. A guild like <Blood Legion> has had ICC on farm for some time now, so this is really a good time to catch them hanging out with family and friends or pursuing other hobbies and interests. When Cataclysm launches, we expect to get the "all business" side of the guild, and we look forward to seeing this dynamic play out as well.
Learn more about the project at LFG Productions. To contact the project directors, email Mystory@lfgproductions.com.
Filed under: Interviews, 15 Minutes of Fame






Reader Comments (Page 1 of 1)
Loop D Jun 8th 2010 4:12PM
holy nerd alert!
Grovinofdarkhour Jun 8th 2010 3:45PM
When we're not arguing about trivial nonsense like whether to boot the jerk in our LFD group, the fact is, we are in a place that is on the cutting edge of society's evolution. Many humans now divide their time, and pass smoothly between, the tangible space and virtual space, and more are moving in this direction every day.
Around a hundred years ago (which is not really that long), American society went from a stage in which there were no cars; to a stage in which only the very wealthy had cars and they were still semi-mythical to most people; to a stage where Dad might have one, Mom probably not, kids DEFINITELY not, and they were talked about in terms of incredible convenience but also potentially incredible danger if in the wrong hands, particularly teenagers. Eventually we settled into a new norm, and of course there are still real dangers pertaining to irresponsible use of automobiles, but they haven't been regarded as some scary unknown in quite some time.
Similarly, we have now gone from a stage in which there was no internet, to a stage in which the nascent internet and virtual spaces were the domain of techies and researchers, to a stage where nearly everybody is on the internet, many are spending some of their time occupying virtual space and we are still fleshing out our "protect the children" protocols in these realms. But soon enough we will have moved out of this transitionary stage into a place where it is second nature for young and old, at work or at leisure, to be passing fluidly between tangible and virtual spaces. Behold the future!
Maybe then I'll be able to tell my folks about this stupid video game I've been playing for the last three years.
Angrycelt Jun 8th 2010 3:47PM
You can always tell when a filmmaker respects their subject. They don't have to like it, but they give it a fair chance to show itself.
I used to be big into renaissance faires and it's the same way with documentaries about that group of people as well.
It really comes down to "if you're not one of us, you'll never really understand us." But at least realize we're not what you think we are.
Nicholas Tam Jun 8th 2010 6:53PM
I am really glad that the raiding culture is finally being documented in a way that is easily presentable to a non-game-playing public. The problem that I see in WoW-related journalism, which is almost always about a) addiction, b) gold farmers, or c) the epidemiology of plague debuffs and zombie attacks, is that the usual clichés about people escaping into their fantasy avatars completely fail to capture what it is that makes WoW players stay in the game and plan their lives around it.
Most people are familiar with social hobbies that are more or less PVP - community sports, board game tournaments and clubs, and so on - but raiding is unique in being a PVE activity with hard incentives for social cohesion. Until that side of the story is understood, the media and the public will continue to propagate the canard that people pay $15 a month and schedule dozens of hours a week for WoW because "Oh, they'd rather pretend to be elves than live in the real world." It's a lot more complicated than that. I'm preaching to the choir by saying this here, but raiding is a real-world commitment to a team-based problem-solving exercise.
As for us hopeless cases who aren't deep in ICC hard modes, I think we're all looking forward to seeing a slice of how the best raiders roll.
Rubitard Jun 8th 2010 3:56PM
I didn't understand the first sentence.
"It used to be that any mainstream media coverage of gaming that didn't completely denigrate gamers rated rabid cheering and high-fives all around. "
"That didn't denigrate gamers" in such a way would then... what? What comes next?
Clarence Rubin Jun 8th 2010 4:02PM
Paraphrasing:
"It used to be that we would cheer and high-five all around in response to any mainstream media coverage of gaming that didn't completely denigrate gamers."
"Rated" is used here to mean "earned"; its subject is "any mainstream media coverage..." and its object is "rabid cheering and...".
Rubitard Jun 8th 2010 4:30PM
@CR
TY for that.
Biskit333 Jun 8th 2010 4:03PM
I think this documentary is going to go a long way towards showing people that there is more to online gaming than pressing buttons on the internet, and in my mind that is a great thing. I can't wait to see the finished product and see what the filmmaker's take is on the game.
THAC0 Jun 8th 2010 4:09PM
I want that Draenei!
Garviel Jun 8th 2010 4:21PM
Cool Stuff!!
Peebeds Jun 8th 2010 4:52PM
She was def a cutie pie. I'm a sucker for swooped bangs tho.
Johnkeating Jun 9th 2010 7:31PM
She was very interesting. Her boyfriend worked for blizzard and she developed satellite systems.