It's the same stuff, it's just going to be less complicated to obtain now. I dig these changes; alot. =)

It's the exact same system, you just don't get to pick from different talents. You automatically get all the bonuses as your guild levels.

Think about how player talents play out these days. Every class and spec has a cookie-cutter build that the majority of players use and has proven to be (even if very slightly) better than other builds. They didn't want that to happen to guild talents. They didn't want to see most guilds following the same builds just because they gave you the best rewards.

This system works much better and with the addition of Guild Reputation, it promotes a sense of belonging when a players realizes that "Hey, I'm exalted with my guild. It feels good to be a part of a second family, and the things I do within my guild actually mean something for all of us!"

It's the SAME THING, but this implementation is better.

Instead of drama caused by GMs choosing talents that people in the guild don't want, instead of rifts forming between guilds that are focused on PVP and ones that are focused on PVE, you get this instead...which gives you the rewards anyway.

""Hey, I'm exalted with my guild. It feels good to be a part of a second family, and the things I do within my guild actually mean something for all of us!""

True, but there's an obvious downside to this. We don't know how bad the rep-gain will be, and for all we know it could be "Original Sons of Hodir" bad. Which, would hurt players who have hit exalted, only for the guild to take a sudden shift in directions and they no longer fit. I don't know anybody that willingly did the Sons of Hodir grind twice, and I've seen more than a few guilds pull 180s, 270s. and even 450s in their "goals".

Personally I think its an unneeded addition, if anything the "Guild Rep" should simply be a secondary form of rank, you don't grind the points, you get promoted through the rep ranks. Which the guild leader and officers could handle easily. If I join a guild that is solely my friends, why should I "grind" my reputation with them when I know I'm already exalted...? =P

@devilsei

I suspect the 'grind' will be setable by the GM, and might not take long at all so a friends and family guild can all be on equal footing, but a more serious guild that wants you to earn your level can have it pull out longer. At least I hope so.

Eh, I highly doubt that's how it'll work ata, just sounds prone to exploits. Besides, if the guild leader can set the "rate" at which you gain rep, why not just do what I suggested in the first place, and allow them to promote you as they see fit from friendly up through to exalted?