Gold Capped Ask an Auctioneer: My first mailbag

Reader Comments (Page 1 of 1)

7-22-2010 @ 6:01AM

Lars Petersson said...

On that note, I don't particularly care if my competition don't sell anything because I undercut them, what I care about is whether I sell my goods.

If I don't undercut, then I don't sell. The solution? Undercut my competitors. (http://www.wow.com/2010/03/17/the-art-of-pricing/)

Or to put it another way, what is more profitable?:
1) To put something on the AH, not selling it and having wasted the AH fee
2) Put something on the AH, undercut your competition adn sell it for a profit.

I'm reasonably certain that it's 2).
In some rare cases you can get away with overcutting (http://www.wow.com/2010/03/22/time-is-money-overcutting-in-times-of-scarcity/) but as a geenral rule, that's not a way to make money.

I am active both in the large and active markets, such as glyphs, and the slightly more highend craftables, ilvl 245 items) and I can promise you that if I didn't undercut, I wouldn't have been able to afford epic flying on every toon + Cold weather flying + BoE epics the moment they hit 80...

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