15 Minutes of Fame: Psychologist and games researcher John Hopson

Reader Comments (Page 1 of 1)

7-27-2010 @ 4:36PM

Batleth said...

"It's also important to remember that only about 30% of WoW players ever make it past level 10."

Really?? Anyone else find this hard to believe? That seems awfully low to me...

Still a great interview though.

7-27-2010 @ 4:41PM

omedon666 said...

I think that has to be somewhat skewed by gold spammers in goldshire, but if these numbers are traced back to the onset of WoW, when "unintuitive was in", in the wake of EverQuest, I could totally see the marketing ("Come try WoW!") not living up to the hooking ("I love WoW!").

A LOT of Cataclysm is moving to correct this, and that's good!

7-27-2010 @ 6:23PM

John Hopson said...

Blizzard CEO Mike Morhaime, from the Activision-Blizzard financial call a few months ago:

“Our research shows that trial players who play World of Warcraft pass level ten are much more likely to stick with the game for a long time. Currently, only about thirty percent of our trial players make it past this threshold. So anything we can do to improve the new player experience is a huge opportunity for us.”

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