The Lawbringer: A rookie's guide to the EULA

Hello again! To kick off the return of the Lawbringer, we're going to move into rookie guide territory. Now, I know, I know -- your rogue "High Warlord Pwnyoo" is ready and willing to gank my mains, my alts and even my husband's toons for calling you a rookie. But by a show of hands, how many of you have actually read the EULA instead of just scrolling down to the bottom to click "Accept"?
Given the paucity of hands raised out there, I figure it's time for a rookie's guide to the End User License Agreement.
As we've covered in previous Lawbringers, the EULA is a legally binding contract, and getting the terms altered is rather difficult. So for better or worse, we as players are pretty much stuck with the terms of the contract, the most important of which is at the top of the page in all caps.
Yes, there is currently debate on whether this provision is OK, and we won't know the answer for months, if not years, if the Supreme Court gets involved. For now, the safe assumption is to treat the provision as binding. (If it's not, then it's a pleasant surprise for you.) This means that you should think of your copy of WoW as a leased apartment -- if you skip the rent, start remodeling, harass your neighbors, set up a business or just irritate the landlord too much, out you go. Or in WoW terms, if you set up a private server, hack the code, harass fellow players, start selling gold for money or just annoy the GMs too much, no WoW for you!THIS SOFTWARE IS LICENSED, NOT SOLD. BY INSTALLING, COPYING OR OTHERWISE USING THE GAME (DEFINED BELOW), YOU AGREE TO BE BOUND BY THE TERMS OF THIS AGREEMENT. IF YOU DO NOT AGREE TO THE TERMS OF THIS AGREEMENT, YOU ARE NOT PERMITTED TO INSTALL, COPY OR USE THE GAME. IF YOU REJECT THE TERMS OF THIS AGREEMENT WITHIN THIRTY (30) DAYS AFTER YOUR PURCHASE, YOU MAY CALL (800)757-7707 TO REQUEST A FULL REFUND OF THE PURCHASE PRICE.
After the all-caps headline comes a notice that everything Blizzard gives you -- the program, patches, manuals, etc. -- are protected by copyright and that to play the game, you must go through the Blizzard servers.
License limitations
Having stated that this document is a license, the first numbered provision explains in general terms what you can do after agreeing to the EULA. You can install the game for the purposes of using the online service to play the game, you can install it on multiple computers provided you own or control them, and you can use the program with the online service for your entertainment (non-commercial) use.
But that's not specific enough. What, after all, does "non-commercial entertainment use" mean? For that, we look to section two, "Additional License Limitations." This list is mostly in plain English, so I highly recommend reading it for yourself, but here's the "too long; didn't read" version. You may not:
- copy or use technology to essentially copy the game, though you can make one backup copy
- use cheats, bot or hacks to change the way the game plays
- make money off the game, including selling gold
- use programs to get information from the game
- modify any game files
- mess with the way that the game communicates with the servers
- establish private servers
- sell or rent copies of the game to other people
Terms of use
Following the license limitations is the terms of use provision. Merely agreeing to Blizzard's terms about how to treat the game program is not enough; you must also agree to abide by a code of behavior. We'll cover these terms in a later rookie guide, but you should be aware that the two documents are a packaged set -- you can't agree to one and not the other.
Ownership
Next comes a provision on ownership. Just in case you missed it up top, the game belongs to Blizzard. The
and anything else the lawyers forgot to add all belong to Blizzard. (Lawyerspeak translation: "including without limitation" means "we can't think of anything else, but we claim everything anyway.") Now, you might be thinking, "If Blizzard owns everything, can I even give my copy to a friend since I'm done with this time sink?" The answer is yes. As part of this provision, Blizzard allows you give or sell your copy provided you give/sell everything, delete what's on your computer and that the recipient agrees to the same terms.titles, computer code, themes, objects, characters, character names, stories, dialog, catch phrases, locations, concepts, artwork, character inventories, structural or landscape designs, animations, sounds, musical compositions and recordings, audio-visual effects, storylines, character likenesses, methods of operation, moral rights, and any related documentation
Pre-loaded software
After that comes a little provision I seriously doubt you know about. On your installation disks comes pre-loaded software that is installed on your computer as part of installing the game. It may be on your computer, but section five is clear: You aren't allowed to use or in any way mess with that software unless Blizzard has given you a key. That software comes with its own EULA that isn't available to the public. Your guess is a good as mine what that program is.
Warden
Section six is in all caps so you don't miss it. Blizzard is monitoring your computer while you are playing, looking for bots, cheats and hacking programs. As we found out in the first round of MDY v. Blizzard, this program is called Warden. Warden can send your name and the instance of cheating or go one step further and prevent you from logging on at all or disconnect you while you're playing.
Termination
Now, let's say you're now horrified by all the ways Blizzard has the upper hand in this agreement. How do you get out of this? Say hello to section seven, Termination. You can get out of the EULA in three easy steps.
- Destroy your copy of the game.
- Delete the copy on your computer
- Notify Blizzard of your intent to terminate the agreement.
I'm going to leave section eight for next week, but I want to hit sections nine and ten. Both are short and sweet; section nine says that Blizzard will patch the game and you have download all patches. Also, Blizzard may patch the game without asking for your permission. Section ten is even simpler -- the game is online and Blizzard may shut down the servers at any time. Yes, in 2024, when the last World of Warcraft server is shut down, you can't sue Blizzard.
Next week, we'll go into back half of the EULA, examining the warranties and dispute resolution process.
Filed under: The Lawbringer






Reader Comments (Page 1 of 3)
Damian Aug 11th 2010 1:20PM
This is good to know, for those that didnt't read/understand the EULA. I read and understood most, bt this cleared up some smaller bits, maybe next weeks will do the same.
Syme Aug 11th 2010 1:25PM
Interesting read. I assume the section on Ownership, while mentioning "character inventories" specifically, also precludes the claims of some players that the gold they have collected belongs to them because they worked to get it.
And the picture of Bringeroflaw is very cute. :)
Amy Schley Aug 11th 2010 1:35PM
She wants to be a holy cow so much, she's playing dress up until the Cataclysm hits. Amazing that the blood elf mail can stretch so much though ...
Zanaji Aug 13th 2010 6:51AM
Since all of our gold and epics belong to Blizzard, that should invalidate ideas of taxing our "virtual wealth" at least from WoW.
Faith Trust Aug 11th 2010 1:32PM
Pfft, they are not shutting down WoW servers on 2024...
Didn't you saw the ETC800 video on SC2? ..it takes place on year 2504
Duffy Aug 11th 2010 1:40PM
I'm a tad curious about the Section 5 - Pre-loaded software thing. If that's not a reference to Warden what is it? And does that section imply that the software is inert until they give you the mentioned key at which point it hits you with it's own EULA? Which brings me back to what is it?
McFish Aug 11th 2010 2:18PM
Theres a repair utility and a patcher/launcher maybe they mean those?
matrix_dragon Aug 11th 2010 2:50PM
The patcher is actually a Bit torrent client as far as i know.
Eisengel Aug 12th 2010 5:43AM
Blizz: Here's some pre-loaded software you need to use.
User: Hey thanks, Do I own it?
Blizz: Nope, we do.
User: Gotcha. Okay, well, what does it do?
Blizz: Urm... we can't tell you that, but it's in the EULA.
User: Oh-kay. Well, can I see that EULA?
Blizz: Nope, it's secret.
User: So, I can't even see the EULA to agree to terms for the software I don't own that's preloaded on my machine?
Blizz: Yes. Oh, by the way, nanny-nanny-poo-poo pthbbbbt!
gamingforumpost Aug 19th 2010 11:29AM
How can you possibly claim that section 5. Pre-Loaded Software is a valid clause in any contract? I know you've specialized in intellectual property law but this clause violates basic contract law 101.
That paragraph attempts to force you to use "Locked Software". You can't even remove said software because that would be a form of modification. You have a situation where the terms of one contract attempt to force acceptance of the terms of a completely SECRET contract. When it comes to contracts, if it's never been presented, it's not binding. Period.
Some of your claims on this blog have seemed a little one sided in favor of Blizzard. Stuff that flies pretty squarely in the face of contract law. Amy, as someone with an understanding of law (degree yet or no) I have to ask... Are you in way receiving any sort of compensation from Blizzard, it's parent or subsidiary companies?
MH Aug 11th 2010 1:44PM
Congrats on finishing the bar exam! Just took the Virginia bar myself :)
McFish Aug 11th 2010 2:18PM
I hate reading the eula for anything, always reminds me how scumbag the company im supporting is
Cataca Aug 11th 2010 2:40PM
A EULA is to protect a company -from- scumbags.
If there wasn't one every sue happy ninny out there would be salivating over how much money they could sap out of Blizzard.
Mike Smith Aug 11th 2010 6:11PM
What exactly makes Blizzard a "scumbag" here? You are voluntarily paying Blizzard to provide you with a service by means of a set of software. The EULA lays out the terms under which this service is being provided. You can stop using the service at any time. Blizzard can stop providing it at any time. What's the problem?
Sharvis Aug 11th 2010 2:26PM
I do so dislike thinking about the legal details involved around this game since it really makes things so black and white. Not a very fun and happy thing to think about. But if they didn't exist however, you'd have so many people abusing Blizzard and we as players would suffer to those abusive few. They're necessary to exist and quite important to know, but they leave a bad taste in my mouth.
trudycouldeatyou Aug 11th 2010 2:38PM
Section five - Do you think Blizzard will ever release information about it? And What type of answer do you think I would get from Blizzard (if I even get an answer) if I ask them on the forums.
Endless Aug 11th 2010 2:42PM
Writing stuff IN ALL CAPS SO WE CAN'T MISS IT is not very good idea, really. Internet-enabled people tend to ignore any text that's written in all caps. :-P
TR Aug 11th 2010 3:01PM
Ah, yes. When I was a system administrator, the IT director once gave us user feeback listing this as one of the top 5 user "complaints" that (coincidentally) would be the part of an email memo that was also ignored. When the group was asked for a better method of communicating important info to users, I suggested printing the memos out and stapling it to their foreheads. The idea was rejected, but we never got asked for a better method again. :)
Claq Aug 11th 2010 6:47PM
I only understood half this message.
Eisengel Aug 12th 2010 5:51AM
To: TR
Re: Enhance post clause visibility
In reading your current post on visibility of clauses in contracts I think your points could be enhanced to fully communicate their impact and facilitate client understanding and compliance. Do you have any action items or process notes on enhancing and enabling text clauses/phrases in posts on contract item visibility that you're working on? In either case I'd like to pull you in to the contract clause visibility/enhancement meeting with legal and accounting to determine best practices on this process that are the most cost effective and mission-capable since you definitely have spent some strong thought-time on the problem.