The one thing this article seems to overlook is demand: what the market will bear.

Remember, the buyer can tell the seller to go @#$% himself by simply refusing to bid on something they think overpriced.

Here's an example:

In preparing for Cataclysm in leveling my worgen, I've noticed certain materials from LK and TBC will still be needed since Blizz is effectively leaving those places alone. So certain rep turn ins are worth stocking, and certain trade goods are worth stocking. So using AuctionLite and some other AH scan addons I can search for items and buy out what I want, at the best price.

I do not however buy out everything. When I needed 360 unidentified plant parts, some people were selling them for 10g apiece. I simply wait for those auctions to expire (they generally relist at another price) or for someone to undercut that price.

Remember, just because you (speaking generically here) corner the market and can post your auctions for 100g/item doesn't mean people will pay that amount. Some will perhaps if their need is high enough. But a lot of us won't. We'll wait or send our alts out to farm if we think it more cost efficient.

Then its you (speaking generically) with a clogged mailbox.

Some things may be priced at a certain point, but the market won't buy it.

Another example. The Haunted Momento theoretically sells for 600-1000g. I've seen people post it in this range and i've tried to undercut them every time.

The market doesn't think its worth that much and I haven't been able to move it at any price so far.

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