The Lawbringer: This MMO is too addictive! I'm suing!

One of the many joys of going to law school is that you know every lawyer joke known to man, and your friends and family feel a need to inform you of the latest crazy lawsuit. While nothing will ever top Mayo v. Satan and His Staff for sheer silliness (by both plaintiff and judge), a new case making the rounds comes close. Someone is suing an MMORPG for being addictive.
That's right. A Mr. Craig Smallwood, former player of Lineage II, is suing NCsoft for negligently creating an addictive game, for failing to warn him that the game was addictive and for blocking him from the game, causing him to suffer severe withdrawal symptoms that prompted hospitalization and thrice-weekly counseling sessions. More facts and analysis after the break; all information comes from the judge's recent opinion.
The facts of the case
According the complaint, Mr. Smallwood owned three Lineage II accounts and logged a total of 20,000 hours between 2004 and 2009, stopping only when his accounts were banned in September 2009. NCsoft alleges he was involved in Real Money Transactions ("RMT") and botting, and as such was banned for violating the Terms Of Use; Smallwood denies any such activity. Smallwood alleged that he was banned so that NCsoft could grab the $65 he had prepaid on his accounts and force him to move to playing Aion.
Having allegedly become addicted and then cut off from his addiction, Smallwood sued, and after some legal wrangling, alleged eight counts in his second amended complaint, including:
- misrepresentation/deceit
- unfair and deceptive trade practices
- defamation/libel/slander
- negligence
- gross negligence
- intentional infliction of emotional distress
- negligent infliction of emotional distress
- punitive damages
I want to be very clear here -- this guy did not win his case or get a huge reward out of this. He did not convince a judge or jury that NCsoft was negligent or that Lineage II is that addictive. All that happened this week was that the judge dismissed counts 1, 2, 6 and 8 and allowed the case to move forward on counts 3, 4, 5 and 7.
This means that Smallwood can now request documents and testimony from NCsoft to determine if NCsoft harmed Smallwood's reputation by banning him for RMT and botting, if NCsoft was negligent in creating and marketing a highly addictive game without warning its customers that the game was addictive, and if NCsoft was negligent in banning Smallwood's accounts and thus causing him great emotional distress.
Where is this case headed?
This suit doesn't seem likely to go much farther. Finding proof that NCsoft was negligent in designing the game to be addictive or that it negligently marketed an addictive game is not likely to happen. Either NCsoft will settle the case to avoid the expensive discovery fees, or after an appropriate discovery period, NCsoft will move for summary judgment. In a summary judgment, the judge will take everything the non-moving party (in this case, Smallwood) alleges as true and determine if the plaintiff has alleged enough to justify taking the case to trial. While stating that evidence will never be found and a judge will never do something is rarely a good idea, it does seem unlikely that a smoking gun of NCsoft's negligence will appear.
In the unlikely scenario that allows Smallwood to win, his damages will most likely be minimal. NCsoft's EULA, which is valid on the laws of the states in question (Texas and Hawaii), limits any damages from negligence to the subscription fees already paid. Theoretically, Smallwood may manage to prove gross negligence, which is a "conscious indifference to consequences," and collect the punitive damages this kind of wrongdoing justifies.
What about WoW?
Let's assume this case goes to trial or even wins. Just as tobacco companies are required to put warning labels on cigarettes, MMOs could be required to come with a warning label. Such a regulatory scheme may backfire, however. "This game is so awesome you'll never want to stop playing!" doesn't seem like the kind of warning that would discourage many potential addicts.
Lawsuits, particularly the discovery process in which a company is required to disclose millions of documents and give many hours of interviews, can be very expensive -- regardless of whether the company is actually at fault. Add in the additional cost of a settlement to remove the source of negative publicity, and money that could be used to make better games get diverted to far less productive uses. If this kind of lawsuit becames popular, subscription fees might increase. That being said, however, this kind of suit is not likely to get that far. For the foreseeable future, we probably don't have to worry about our monthly subscription fees increasing to provide a pool of money for similar suits against Blizzard.
Stay tuned for next week's promised column on the Rookie's Guide to the Terms of Use.
Filed under: The Lawbringer






Reader Comments (Page 1 of 4)
Ge68 Aug 27th 2010 6:07PM
I was too busy laughing at Smallwood....tee hee hee ^^
Kaz Aug 27th 2010 6:47PM
Yeah me too.
SmallWood.
BigLawsuit.
Never Gonna Get Laid.
On topic: I don't really think this case has a chance. You can't sue someone for making a quality product just because its "too good." With the Tobacco industry there was an actual chemical (nicotine) that affected dopamine receptors in the brain that compelled behavior to use a product that directly undermined the individual's interest (i.e. causing cancer). Also, the Tobacco industry knew from studies they had done that their product was addictive and harmful, but kept the findings secret all while engaging in a very public campaign to assure people that their product was safe.
Since there is no direct causal harm caused by video-games (or even the MMO subgenre), and since there are so many people that play without the same symptoms, and since there is no known act of deception on the part of the industry I highly doubt this case has any chance at trial. A judge would probably rule that any symptoms that he's experiencing would be how he individually relates to the product and not a function of the product itself. Case will be dismissed, and this jerk might even open himself up to a counter-suit. Although NCsoft might feel too sorry for him to do that.
Scunosi Aug 27th 2010 7:11PM
Well, there are studies and such that show there's addictive elements in MMOs-but obviously, the companies want you to keep playing, so of course they're going to put stuff in there that people will think is "fun" or "rewarding"; if a player is rewarded for their time, they'll play more for more rewards, right?
I'd assume Tobacco had to start using labels because besides being addictive, it was actually deadly. Chocolate can be addictive, but it won't kill you (aside from any obesity arguments) so you don't see warning labels on candy bars.
Now that I think of it though, you do hear warnings for gambling and drinking, you know, "Please drink/play responsibly" so in the end I wouldn't be totally shocked if games that were meant to be played for long periods of time (subscription games basically) had to put something similar on their boxes. Though they do have that loading screen that tells you to go play outside. :P
Dameblanche Aug 27th 2010 7:50PM
Well, there are addictive elements in MMO's, but I also am starting to get a bit fed up with the "Video Games Are Baaaad" vibe. People who become psychologically addicted to something, usually have other issues in their life, stuff they can't cope with. And when it's not a video game, they will find something else to obsess about.
My sister's neighbor ruined his marriage because of his fishing hobby. He spends every free hour fishing, watching video's about fishing, buying very expensive fishing rods and so on. Nobody expects the government to put fences around every lake with signs saying: Do Not Go Fishing, You Might Get Addicted.
Derek Aug 27th 2010 7:59PM
Amusingly enough, I remember that my boxed copy of QIX for the PC (DOS) actually DID have a warning on it. It was, however, rather tongue-in-cheek and went something like this (tobacco warning font):
VIDEO GAME GENERAL'S WARNING! QIX has been proven to be such an amazing, addictive game that playing it may seriously impair your ability to enjoy other video games.
I normally hate all marketing, but that just made me laugh out loud. It really was a fun game, too, and a very nice DOS port of it at that. To whoever designed that box, I salute you!
Eisengel Aug 27th 2010 9:54PM
While it likely hasn't happened yet, I'm sure there are ways that MMOs can be made to be 'too addictive'. It would be easy to add a mandatory 'player profile' where you have to essentially take a personality test, so that the game can respond intentionally in a way you're likely to enjoy - not to mention the possibilities of subliminal effects when you know you have a person's full audio and video attention. That would be akin to adding nicotine to cigarettes - intentionally adding something to the product to make it addictive rather than enhancing the experience of the product. As long as MMOs stay away from being too psychologically/physiologically compelling but create fun games, I think showing any type of negligence or misrepresentation would be difficult. I think it would be wise though for MMO companies to explicitly state that the games are designed to played over a long period of time, are designed to be time-consuming and that this may cause problems for some potential users.
Stannislaus Aug 27th 2010 9:55PM
Small...wood... /facepalm
Nothing like a self-fulfilling prophecy.
Also, someone told me once "We should take the warning labels off of things and let the problems solve themselves." I thought this was very wise advice. Right now, we are making the world safe for people who don't understand things like "Don't huff the chemicals under the sink," "Don't piss off (or on) the bears," "Wait until the sign says 'Walk'" and "Don't be fucking retarded and play the same game for half your life." Darwin is spinning in his grave.
Honestly, 20,000 hours is just over 2.25 years. And that's between 2004 and 2009. Never once did he think "Hmm, I want all the things normal people have. What's holding me back? Could it be this game? Hell no, normal people play video games for 8-12 hours a day every day." I thought I was addicted to WoW with about 100 days of play spread out over 2+ years. He has over 830 days played in 5 years. This guy is ridiculous.
Endless Aug 28th 2010 3:12PM
This guy may be ridiculous, but he has a bit of a point.
You know, your usual MMORPGs are intentionally *built* to be open-ended. They're built to keep you playing (and paying) for years and years. It's impossible to achieve a decisive victory in a MMORPG, because there is no end. Just when you're about to "win" (as in "seen everything, defeated everyone") a new expansion comes to keep you busy for another three years.
Imagine running a race. You can already see the home stretch, but as you're about to reach it, they yank it away and make you run fifty more miles instead, because otherwise you might realize there is no winner's cup waiting for you (since they never bothered to code one into the game). It's basically a giant cheat. It's a carrot on a stick combined with a hamster wheel.
sheets_brandon Aug 29th 2010 6:15AM
"Imagine running a race. You can already see the home stretch, but as you're about to reach it, they yank it away and make you run fifty more miles instead, because otherwise you might realize there is no winner's cup waiting for you (since they never bothered to code one into the game). It's basically a giant cheat. It's a carrot on a stick combined with a hamster wheel."
I would say this is the wrong way to look at it. With each new expansion, people choose to buy the next expansion. Choose is the key word here. So, your scenario is incorrect. The "yanking" would in fact be the runner's choice, who would happily run those 50 miles again because it was so gosh darn fun the last time. There's no cheating if all parties understand what's happening and agree on it together, which is exactly what's happening every time a customer decides to purchase an expansion.
Endless Aug 29th 2010 8:53AM
@sheets_brandon - That's true. However, not buying the expansion means everyone else will outrun you. It's not winning, it's stalling.
Also, not all games have paid expansions. Many even give you free client in order to get you into paying your monthly fee. Some even decided to stop collecting the monthly fee, charging you for your running shoes and ion drinks instead (ah, another bad racing analogy). The point stays: there is no end - and no winner - in a MMORPG race. You may either stall or keep running, but you'll never win.
Djinn Aug 27th 2010 6:10PM
First off let me say that I think this guy might have a point but he might also just need to l2play real life. I play a LOT of wow and I know I play more than I should but seriously anyone that needs rehab and hospitalization over a video game has bigger issues than the game. I do think they put some addictive stuff in these games of course its just good design... if not for gear and achievements once I hit 80 on my toons they'd never see any more play...
Brett Porter Aug 27th 2010 9:48PM
I would have to disagree in that I don't believe he has a point, or that this case is winnable. We saw an article a few weeks (months?) back about the pscyhology of playing unending games such as WoW.
That being said, some personalities have issues with addiction more than others. For example, addiction actually runs in my family, though most of it in the form of alcoholism, and one or two with "softer" drugs such as those available from doctors.
I'm glad to say that while I really enjoy playing WoW, and that I've called off work in order to play WoW, I am not addicted, that if I lost the Internet or access to WoW I would not go into shock or withdrawal. I think there are folks out there that actually would, this person probably, but that's not the fault of the game developer, and it is certainly not a malicious intent to addict then cutoff the player, certainly not for a mere $65.
Stannislaus Aug 27th 2010 10:02PM
I don't believe he has a point either. He's just a pissed off dude because his accounts got banned for selling gold or whatever he was doing with RL money. This is one of those people who never thought "Shit, I guess I was wrong." He is not willing to own up to his own fuck-up and is trying to pin everything on someone else.
This is kind of like that legendary lawsuit where the woman spilled coffee on herself and sued McDonald's because it was hot.
Hulinut Aug 28th 2010 8:49AM
That coffee lawsuit that everyone uses as an example of a stupid lawsuit is actually a lot more interesting and had nothing to do with them suing because they wern't warned that "coffee was hot". They actually sued because the bottom of the cup MELTED in their hands and poured onto their lap.
Then during the lawsuit some internal McDonalds memos got leaked somehow that proved they purposefully chose cheaper cups that could melt at coffee temperatures because the money they would save would outwiegh any potential claims that they could quickly settle.
So instead of settling out of court for negligence or whatever they got taken to court for gross intentional negligence on a huge scale, that lady (and possibly some others) got huge wins and McDonalds lost even more money as the judge forced them to discard all the cheap crappy cups and buy ones that would not melt.
Quasi Aug 29th 2010 6:10AM
As a former Lineage 2 player, let me just say that game doesnt work at all like WoW, 90% of the player base is not max level, nor will they ever be. With 4% exp loss on death in a game about pvp, it takes 1 hour to grind 1%, so the game is designed to have players grinding away mindlessly for hours on end. Mob grinding...because there are no quests, not like we have in Wow, with tangible rewards. Also, cash is insanely valuable and hard to get, all items are player crafted and materials are rare and thousands-tens of thousands are required to create each piece. Enchanting items can result in them breaking. To win in pvp or even to grind effectively you need to use consumables worth more then the money and materials that drop while grinding. This results in a player mentality that the only way to succeed is to cheat, leaving a substantial chunk of the player base either botting, or buying some of the most expensive ingame currency online in any game I have seen. At any given time farmers may outnumber players, and there are no instances, so they are killing YOUR mobs.
In this guys favor, he is right, the game isn't fair, and it is designed to be addictive, on the other hand, to play devils advocate, its a damned misery grind that never ends, with no storyline, bs quests, and terrible pvp. I don't understand why anyone is playing it anymore.
Rakah Aug 27th 2010 6:13PM
It's remarkable what people will try to sue for.
Jamie Aug 27th 2010 6:49PM
I could sue you now for implying people sue each other over absolutely nothing!
Elwoods Aug 27th 2010 8:15PM
@Rakah I find your remark to be out of order and I think I'll have to sue you for it..........
Tim Aug 27th 2010 9:30PM
ROFL! Indeed!
RoseClown Aug 27th 2010 10:09PM
And I will counter-sue you all on Rakah's behalf, as you are causing me emotional distress with your squabbling, even though it doesn't involve me at all!