The Lawbringer: A rookie's guide to the TOU

Greetings again! We're on part three of an examination of the various legal documents to which we must consent in order to play our beloved World of Warcraft. Parts one and two examined the End User License Agreement; this segment will look at the Terms of Use ("TOU").
The first thing you'll notice as you examine the TOU is that it is quite similar to the EULA. This is by design -- while one of the EULA's provisions is to agree to the Terms of Use, the repetition increases the likelihood we'll actually read it. There are quite a few differences, including the code of conduct and the naming policy.
The first thing to notice is that the Terms of Use is the agreement for subscribing to the service, not for licensing a copy of the program. As such, all the complicated issues of "do I really own this?" or "does violating this agreement make me a copyright violator?" don't apply. Violations of the Terms of Use remain squarely in the realm of contract law. That being said, however, the EULA is "incorporated by reference" in the TOU, which is lawyer-speak meaning that any violation of the EULA is also a violation of the TOU. As such, I would highly recommend not violating either.
Next we come to the "license limitations." These are repeated from the EULA, but I want to go over them again. You may not cheat at the game, make money by selling gold or services, modify the program files, run private servers or data mine files (unless Blizzard gives you permission). Additionally, you may not disrupt or help disrupt someone else's computer or someone else's game experience.
After that comes a provision on eligibility. To play, you must be a legal adult in your country of residence, and you may allow a minor child to play on your account. For reasons why, see my previous column on Kids and Contracts.
Moving on, the next provision deals with ownership of the game and the related intellectual property. Quite simply, it all belongs to Blizzard. This provision is again a repeat of a similar one in the EULA.
WoW accounts
Finally, we come to something new -- rules regarding WoW accounts. First, Provision Five requires us to provide accurate information -- personal and financial information and an unused product key -- when we create an account. Should any of that information change, we have an obligation to update it. Next, Provision Six declares that we must create a username and password. We are not allowed to share our passwords or accounts unless an exception is made elsewhere. (e.g., parent and minor child.)
Section Seven is in all caps so we don't miss it -- we do not have any property interests in our accounts. Without that property interest, we cannot (as a legal matter) sell, exchange or even give away that account. Perhaps the best (though still imperfect) analogy is that of a bodily organ. While my lungs are undeniably "mine," I do not have a property interest recognized by the law that would give me the right to sell one. Likewise, while we may consider our WoW accounts to be ours, we lack the legal right to sell them to someone else.
Last in this section is Provision Eight. Blizzard is reserving the right to suspend, terminate, modify or delete accounts at any time for any reason. Repeat: At any time. For any reason. The provision goes on to note that most action taken under this provision is for violations of the EULA or TOU, which is to be expected. After all, simply banning accounts because a GM woke up annoyed one morning is hardly good for business. But while Blizzard may not do that, do not become complacent and think that lack of action is because it can't.
The code of conduct
The TOU then moves from WoW accounts to the code of conduct. We as players are responsible for obeying the code, and this code is not exhaustive. It is interpreted by Blizzard, and Blizzard may modify it to deal with any new behaviors.
First up: the rules relating to player and guild names. Names cannot be chosen to impersonate other people. They can't be vulgar, obscene, offensive, defamatory, hateful or racially or ethnically offensive. They may not be the same as a pop culture icon or celebrity. Using trademarks is forbidden, as well as using names belong to any religious figure or deity. No names can refer to drugs, sex, alcohol or criminal activity. Gibberish, leetspeak and names that form phrases are out too. (Insert sarcastic comment here about how everyone on your server needs to change their names.)*
The next part of the code of conduct relates to chat and player interactions. People in chat are not allowed to post "unlawful, harmful, threatening, abusive, harassing, defamatory, vulgar, obscene, hateful, sexually explicit, or racially, ethnically or otherwise objectionable" material. Posters in chat may not use macros to fill up the chat box or advertise for gold farmers. We can't impersonate Blizzard employees, harass or stalk other players, communicate with opposite-faction players or post personal information in game or on game forums. Furthermore, players may not defraud other players, and what may constitute fraud is totally in Blizzard's discretion. (Insert sarcastic comments about trade chat here.)
Finally, the code of conduct section closes with a few rules on game play. Blizzard considers most in-game activities permissible game play, included PVP and corpse camping. To violate the code, a player must go beyond what is considered "fair," which can be done by using program bugs, hacks or other EULA violations or "anything Blizzard considers contrary to the 'essence' of the game." Yes, that's deliberately vague. Otherwise, how could Blizzard adapt to the wide variety of questionable behaviors 11 million players can think of?
The remainder of the TOU is substantially similar to the EULA, so I'll just hit the high points. Players are responsible for their login information; as such, Blizzard has no responsibility to help players who have been hacked. Blizzard does not recognize any sale, gift or trade of accounts from one player to another. If you buy an account from someone and he doesn't hand over the username and password, Blizzard has absolutely no obligation to provide you with the information. Blizzard can change the agreement at any time, and players have the ability to terminate our obligations at any time. The game is provided as is, and Blizzard doesn't have any liability if an account is hacked. We can't sue Blizzard for not performing its end of the agreement in cases of terrorism, riots, wars, strikes or acts of God. Blizzard is using Warden to monitor our computers while we play. If we have a problem with any of these provisions, we can resolve it in binding arbitration.
I hope this helps explain the TOU; stay tuned for next week's examination of the recent modified Battle.net Terms of Use.
*Some of you may notice that the name of previous mascot of this column, "Bringeroflaw," is technically a violation of this naming policy. In order to set a good example, I have rerolled a tauren warrior wearing blood elf paladin mail named "Solon." Solon was an ancient Greek who was famous for ... bringing law.
Filed under: The Lawbringer






Reader Comments (Page 1 of 3)
mbeep13 Sep 2nd 2010 5:06PM
iCat: Use your iPad with ease!
alabngpuso Sep 3rd 2010 3:20PM
That cat doesn't look irritated at all. In fact, it looks quite pleased.
Anyway, KITTY
Bravehome Sep 3rd 2010 6:32PM
User Review:
My friend in Denmark raves about this setup! Great for typing in furin languages.....
Phil Sep 2nd 2010 5:11PM
KITTY!!!
wutsconflag Sep 2nd 2010 5:13PM
...and yes, a lot of the characters on a lot of servers should get name changes, actually.
Artificial Sep 2nd 2010 5:14PM
If the pad is warm, the cat will not complain.
Felix_rew Sep 2nd 2010 5:16PM
Regarding the names agreement; go on the armory, search nyhm, nymh, legolas, légölás.
Done?
There we go.
Also related to the names, I once has my -shudder- Runescape account banned because his name was goggle :(
pyrostorm1 Sep 2nd 2010 5:27PM
The code of conduct
you must always respect the CoC
Kaz Sep 2nd 2010 6:02PM
I don't think that Blizzard is really all that concerned about names. That was probably just put in the rules to stop spamers and to make it easy for them to comply with C&D requests in case some celebrity or copyright holder found out and got way too sensitive.
I personally don't like vague rules, but I understand that they need the flexibility. Oh well, if I don't like it I'll just stop playing (and then start again when the withdrawal symptoms become too painful.)
wutsconflag Sep 2nd 2010 6:35PM
Blizzard is very much concerned with names, but it requires players to police these sort of things, themselves. For example, I once had a character named "Jésuschrísto" (in a guild called "is a Communísta") and I got a name change thrown at me before I even hit level 10 (so, what, two hours in?).
bui Sep 3rd 2010 7:59AM
In the beginning Blizzard really did care quite a good deal about names, but this was when there were only some 6 million players. My brother named his gnome BenFranklin and got it changed by the time he hit level 30 something, he stopped playing and hasn't been back. Now Blizzard monitors offensive names like Irapeurmom and idiocy like that and of course celebrities. I personally love to friend every moron DK with some variation of Arthas get changed after I report them. Its good fun and I recommend you do it on your servers. I don't really care about famous names so much but I do care about people naming themselves after important figures in the game, because it shows such an utter lack of imagination that...there are no real words to describe how that scars my soul and lessens my faith in humanity. Yes that may be a bit drastic but think about it, the best name that person could come up with is a famous figure in the game they are playing, when they have choices that could have some meaning behind them and reflect something about themselves. It just says to me, I have no mind, I have no identity, I am what TV tells me to be.
MisterRik Sep 3rd 2010 10:22AM
I once spotted a level 80 gnome warlock on Lightbringer named "Festergut".
/sigh
PodPeople Sep 3rd 2010 12:08PM
currently on my server there's tons of people with celeb named chars as well as mostly offensive name of various types. in my experience, blizzard has more or less left it up to the community/players to open a ticket complaining about it before they act. one of my guildmates had a char with a non-offensive name, but they still got a name change because someone said they were offended by it containing azz within the name.
I do recall way back in '05 vanilla days seeing someone with name of Fidelcastro, my friends and I had a laugh at the thought of Castro actually playing the game and having to protest a name change claiming that he should be able to you his own name for his character.
Dolohov Sep 2nd 2010 6:27PM
I thought religious deities were not allowed. The Ancient Greeks might be offended by your use of Solon.
MusedMoose Sep 2nd 2010 7:15PM
http://en.wikipedia.org/wiki/Solon
Solon: actual historical individual. Not a deity. ^_^
And I went back to check - it looks like historical figures are actually fair game for names. Makes me wonder if there's a "US Presidents" guild or something similar. Heh! I'd totally join if I could get a hunter named "TedRoosevelt".
Meg Sep 3rd 2010 12:25AM
There's a guy on my server named Divinehebrew and has had that name for as long as I've been playing (couple years).
vinniedcleaner Sep 2nd 2010 6:47PM
I can't sell my lung?!?! There go my plans for getting enough money for the Cataclysm Collector's Edition....
briker Sep 2nd 2010 7:04PM
Blizzard has said that, while they do not actively police the names, they do respond to players complaints about names. Same for chats and guild names. It requires a player to open a ticket.
The ticket does get action, eventually, if the complaint is a legitimate ToU violation. I use it quite frequently when trade chat gets out of hand, or I see a name that is offensive in some way. I'm afraid many a name was forced to change because of my ticket opening.
And no, just because there is a language filter &$%@! does not mean it's okay to say those things for all to hear. The filter is only there to prevent the user from seeing the words in question. Using them is still a violation of the ToU, and you can receive a temporary suspension or ban for it, if it gets reported. Which it will, by me, if I see it.
No, don't thank me. It is an honor to serve all in this manner, and make WoW a better game to play.
I am now donning my flame retardant suit for the inevitable /b/tards who will complain about me taking away their Allah-given right to free expression on the interwebz, and how dare I report them in such a manner.
MusedMoose Sep 2nd 2010 7:18PM
If I could high-five you through the internet, I would.
I've reported two different guild names on my server for clear and blatant violations of the TOU, and I'd do it again in a second. Downrate this comment until it's blacker than black, I don't care - "WERAPEHORDE" is not an appropriate guild name under any circumstances.
Hollow Leviathan Sep 2nd 2010 10:29PM
I report names all the time, it's sort of interesting to see who gets changed, who gets to keep theirs. Seriously? Catbutthole is an OK name according to two GMs?