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If you've been on the internet in any capacity for a few years, you are familiar with the Penny Arcade theory (NSFW language). I've just come through a couple weeks of this with my guild. It resulted in one person's being kicked and another leaving. Briefly, the kicked person tried to sell tracking the Time-Lost Proto Drake for 5k gold. A person on the server paid 2,500g up front and was led on a wild goose chase, after which the ex-guild member phased, hearthed and put the "pigeon" on ignore. When an officer and I confronted the perpetrator, the lies grew ever more convoluted. I kicked him and repaid, from guild funds, the money stolen. The person who quit behaved in a manner that wasn't appropriate. I called him out on it.
These incidents have me thinking: Does it matter how you behave in a fake world? Realistically, I'm probably never going to meet 95 percent of the people on my server. In our guild Code of Conduct, I state right at the beginning, "We do not tolerate malicious, hurtful behavior or speech in guild chat, party chat, WoW chat or on Vent. This is grounds for dismissal. Honor and respect each other and other guilds. When you join this guild, you represent us wherever you go. Respect others as you expect to be respected. Your integrity and actions directly reflect onto this guild. Inappropriate conduct with other guild members and the Llane community at large is not permitted and is grounds for dismissal."
I am adamant about this. I feel that if you want to be treated with respect, taken seriously, invited to raids and not called out on the server forum, you must respect others. I've worked very hard to create a guild that is respected. When people think about us, they know we're here for the fun of the game. We don't take ourselves seriously, and we treat you fairly and with respect. Am I way off base here? Again, does it matter? How do you think your server views you and your guild? Do you care?