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9-16-2010 @ 1:18PM
"If WoW.com got 1 billion hits a day and Joystiq.com got 1 billion hits a day, the two combined would stand to get 2 billion hits a day -- and well, kids, that's some real potential money to be made right there. "Yes, because I'm sure there's no shared readership between a blog about video games and a blog about a particular video game.Is Massively moving too?
9-16-2010 @ 1:21PM
Massively Stupid is obviously in charge of the entire operation. Is that what you meant?
9-16-2010 @ 1:45PM
"Yes, because I'm sure there's no shared readership"Of course there's shared readership. But now those reader's wow.com pageviews will be counted towards Joystiq's total instead of wow.com's. Which means then AOL tries to sell ad space on Joystiq they can say, "Joystiq gets X amount of hits." (Hint...the X will be larger now).
9-16-2010 @ 2:39PM
Yes, but it won't be additive. If you combine blogs with shared readership, you're going to get less total page views than you would have with the blogs separate. Say 40% (number randomly generated) of wow.com readers also read joystiq one or more times per month. Now those users aren't going to count as new sessions. People who just scan the headlines on www.joystiq.com who can now see those headlines on the sidebar of wow.joystiq.com won't click at all.Are they selling adds on www.joystiq.com and wow.joystiq.com, or simply joystiq.com (to appear on all subdomains)? If it's the former, why bother. If it's the latter, you're not going to get 2x impressions with the merger.Yes, there are all sorts of way you can leverage having the two readerships together, that might increase revenue enough to justify all the work involved in the change. But it's not as simple as adding wow.com's hit totals to joystiq's hit totals.(As the button says, "I'm not a perfectionist, I'm pedantic. There's a difference. Let me explain it to you....")
9-16-2010 @ 10:05PM
From one pedant to another, that number was not "randomly generated".
9-17-2010 @ 12:39AM
So you know for a fact that I didn't /roll it?
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