They are under no moral imperative to have "full disclosure" with us. And I suspect AOL is likewise under no imperative to tell them, either. Would it be nice? Sure. But don't get indignant and tinfoil hat-ish because you don't have every piece of info out there.

Sometimes it's just none of your damn business.

(And if you REALLY must know... keep a wow.com bookmark, and see what happens!)

TFH aside, it does not all seem on the up and up. They announce they are doing this. From a web search and traffic standpoint, it doesn't make business sense. From a usability and user-convenience, it doesn't make business sense. And there is a distinct lack to the answer to the question of "Why?" This ain't rocket science. So we can deduce that there are other motivations to this move. AOL, being in the financial state that they are, has a reason for this. Yet, if we are to believe Adam Holisky, he doesn't know. Why the sneaky sneak and hush-hush? Something smells, and it ain't old spice.

I appreciate the need for secrecy sometimes, but this just seems silly.

This reads as if you think (and I could be wrong) that AOL said "Hey WoW blog people move along now, we want to do something else with this domain. You can use, um..., actually just dingleberry off of Joystiq ok? Kthxbye."

With what Adam said though (1M + 1M = 2M) it sounds more like Joystiq pulled them closer.

It doesn't matter either way, but there is a difference. I'm not singing AOL's praises by any stretch but there's no reason blame/vilify them.