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9-16-2010 @ 2:39PM
Yes, but it won't be additive. If you combine blogs with shared readership, you're going to get less total page views than you would have with the blogs separate. Say 40% (number randomly generated) of wow.com readers also read joystiq one or more times per month. Now those users aren't going to count as new sessions. People who just scan the headlines on www.joystiq.com who can now see those headlines on the sidebar of wow.joystiq.com won't click at all.Are they selling adds on www.joystiq.com and wow.joystiq.com, or simply joystiq.com (to appear on all subdomains)? If it's the former, why bother. If it's the latter, you're not going to get 2x impressions with the merger.Yes, there are all sorts of way you can leverage having the two readerships together, that might increase revenue enough to justify all the work involved in the change. But it's not as simple as adding wow.com's hit totals to joystiq's hit totals.(As the button says, "I'm not a perfectionist, I'm pedantic. There's a difference. Let me explain it to you....")
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